6: Pinduoduo's top seller
Chen Chen quickly got in touch with a business manager at Pinduoduo. When the manager heard that the CEO of Red Star wanted to meet him, the flesh on his face trembled with excitement.
Although Red Star's performance had declined significantly, it was still a relatively well-known domestic mobile phone manufacturer.
Being able to recruit such a manufacturer to join the platform would be a major achievement for him back at the office.
Just after noon, a chubby figure arrived at Chen Chen's office.
"Hello, President Chen. My name is Guan Yushi, and I'm a manager in Pinduoduo's marketing department. You can just call me Xiao Guan."
Xiao Guan?
A top salesperson?
Chen Chen sized up this top salesperson. He wore glasses, was chubby all over, and clutched his briefcase, looking very nervous.
Chen Chen stepped forward, patted Guan Yushi on the shoulder, and said, "I'm not even as old as you are, so calling you Xiao Guan wouldn't be appropriate. Manager Guan, please have a seat."
Then, Chen Chen took a can of ice-cold Cola from the nearby refrigerator and handed it to him.
"Sit down, Manager Guan. Let's talk while we drink. I'm not used to drinking tea, so this is all I have in the office."
Guan Yushi had joined Pinduoduo not long after graduating from university. Although his title was Marketing Manager, he was essentially a salesman responsible for contacting larger merchants and manufacturers to join Pinduoduo.
He had received plenty of cold shoulders while doing business lately, so feeling Chen Chen's warmth now, he was instantly a bit overwhelmed by the favor.
"President Chen, you're too kind. Thank you."
Chen Chen also sat down, but he didn't bring up the subsidies immediately. Instead, he first asked:
"Manager Guan, I don't know much about your Pinduoduo yet. Could you give me an introduction first?"
This statement was actually true. Although the 'Slash a Price' feature had been a hit across the entire internet in his previous life, he really didn't know much about the Pinduoduo that had appeared so early in this world.
"Of course, President Chen."
"Our Pinduoduo was founded in January of this year, just six months ago. Right now, we are seeking high-quality merchants and manufacturers to join us."
"Six months?"
Chen Chen's brow furrowed.
Guan Yushi took note of Chen Chen's expression.
Unlike coastal cities, the capital was an inland city and a political center.
The business sensitivity of merchants here was not as high as in those coastal cities.
Currently, some merchants weren't even very interested in Alibaba's Tmall platform, let alone a newly established Pinduoduo.
This was one of the reasons why Guan Yushi had received so many cold shoulders while doing business.
"President Chen, although we've been established for less than a year, our transaction volume last month exceeded 100 million yuan, and we have over 20 million paying users. Furthermore, we've obtained a payment license and now have our own payment system."
Chen Chen nodded silently to himself.
Although the data currently lagged behind Tmall, as someone who had lived through it, Chen Chen had no doubt about the expansion speed of Pinduoduo's 'Slash a Price' model.
Just as he was about to speak, he saw Guan Yushi looking hesitant, as if he still had something to say.
Sure enough, after thinking for a few seconds, Guan Yushi said:
"President Chen, for high-quality manufacturers like Red Star, our Pinduoduo will also launch a subsidy campaign and provide traffic support."
Hearing about the subsidies, Chen Chen knew the main course had arrived.
"What do you mean by subsidies?"
"It's like this, President Chen. When you list products on Pinduoduo, after the platform's verification, we will provide a portion of the subsidies. This way, customers get a bargain, you manufacturers get sales, and we at Pinduoduo can increase our user base. It's a triple-win situation."
"Furthermore, we will provide traffic support to enhance the exposure of your products, along with various official Pinduoduo partnership rankings."
"As far as I know, Pinduoduo doesn't have a single major mobile phone manufacturer on the platform yet, right?"
Guan Yushi scratched his head awkwardly and then said, "Not yet. I truly hope you can join Pinduoduo, President Chen, and become the first major manufacturer to do so."
"Rest assured, as long as you join, the subsidies will definitely be at the top tier, and the traffic support will also be top tier!"
After speaking, Guan Yushi pushed up his glasses and looked at Chen Chen sincerely.
Guan Yushi's gaze made Chen Chen feel somewhat emotional.
"I agree to join. But you might need to contact your superiors; I don't just want to join, I want to invest."
Very soon.
Guan Yushi completed the coordination with the marketing department.
Red Star's store was also launched on Pinduoduo, though no products were listed yet.
The name was also very simple.
Red Star Mobile Flagship Store.
"Manager Guan, remember to report back to your superiors and tell them that Red Star Company wants to invest in Pinduoduo."
An excited Guan Yushi agreed readily.
"Don't worry, President Chen. I'll contact my superiors as soon as I get back. When it's time to list the products, I'll come and coordinate with you."
"Once we've determined which products to list, we'll discuss the subsidy amounts."
It seemed that by landing Red Star, this Xiao Guan was one step closer to becoming the top salesperson.
At the same time.
Inside Dami Company.
Having just finished a press conference announcing that Xiaomi would be making mobile phones, Lei Juns nickname returned to the office and immediately dove back into work.
After all, a startup company had so many things to handle.
The competition with Penguin was already facing failure.
Lei Juns nickname had used all his skills, but he still couldn't hide the decline of Feiliao.
Penguin's foundation in the communication market was too deep.
Ever since they started using QQ to drive traffic, it could be said that everything had gone downhill.
Feiliao's user growth rate had dropped again and again.
Now, Lei Juns nickname was no longer prepared to focus his energy on Feiliao.
Instead, he turned his attention to another hardware product of Dami Company—the da mi 1st generation.
The concept for the da mi 1st generation was personally conceived by Lei Juns nickname, and for this, he had specially hired a professional hardware development team.
After nearly a year of exploration, he prepared to release the Mi Phone in August.
Since he couldn't compete with Penguin in instant messaging, he might as well change tracks.
The da mi 1st generation could be said to embody the painstaking efforts of the entire Dami Company.
Unlike established hardware manufacturers like Red Star and Huawei, as a new company, Lei Juns nickname had never imagined that making hardware would be so difficult.
However, Xiaomi's advantage was its inherent internet DNA, something those established manufacturers lacked.
They were all still lying in the embrace of carriers, lacking any drive for progress.
Little did they know that times had changed. This was now the era of the mobile internet, and a company without internet DNA would be eliminated by the times before long.
"We, Xiaomi, will use low prices to carve out a blood-soaked path of our own."
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