30: Chen (Lei) style comparison method

Chen Chen, Lei Jun, and others also paid attention to this video by "An Old Fish". In reality, he was right; despite over a decade of effort, domestic brands still could not break the monopoly that Fruit and Samsung held over the high-end market.

Even Huawei, the only one capable of going toe-to-toe with them, had been directly hit by sanctions from the USA.

Watching the various discussions online, the only point Chen Chen cared about was that Lei Juns nickname had actually learned to sell in-stock products?

Lei Jun: "It won't work if I don't have stock. You are right behind me, and if I have nothing to sell, you'll steal my thunder again."

The first sale of 300,000 units of the da mi 2nd generation sold out in just three minutes. Looking at these figures, Lei Jun breathed a sigh of relief.

Netizens shouted about waiting to see, waiting for the price of the red star 2nd generation, but many Xiaomi fans still chose to purchase the da mi 2nd generation immediately.

"Arrange for this batch of phones to be shipped as soon as possible. We need to beat the Red Star launch event and seize the time to have another sale. I always have a bad premonition."

"Tell me, why does this Chen Chen have to make things difficult for our Xiaomi? We price at 1999, and he prices at 1998."

Lin Bing was also quite puzzled by Chen Chen's close-quarters combat. He was also very worried that the red star 2nd generation would continue to be priced at 1998. It wasn't that Xiaomi couldn't price it cheaper—based on Xiaomi's current shipment volume, it was possible—but the break-even period would be too long.

Lin Bing had calculated that if they priced it at 1799, they would lose over 100 yuan on each da mi 2nd generation in the initial stage, and they would need to reach a sales volume of at least over 4 million units to hit the break-even point.

In other words, only after selling 4 million units of the da mi 2nd generation would subsequent sales stop losing money, and to make a profit, they would need to sell at least 6 or 7 million units.

The risk was too great.

After internal discussions, they decided to price it at 1999. Although there might be some pressure facing whatever card Red Star played, the pressure wasn't too great; they could always lower the price after shipping for a few months!

So Lei Jun still decided on 1999.

Whether Xiaomi and Lei Jun were willing or not, whether they accepted it or not, the red star 2nd generation launch event arrived as scheduled.

For the venue of this launch event, Chen Chen again chose the sports stadium of an industrial university in the Imperial Capital. Unlike last time, through various channels and ticket giveaways in fan circles, nearly 3,000 people attended this launch event.

Chen Chen also sent invitations to well-known domestic manufacturers, as well as some digital influencers and media.

Inside the venue, Lei Jun, sitting in the front row of the guest seats, toyed with the mi 2 in his hand. Watching the audience queuing to enter, he said to Lin Bing beside him:

"You have to admit, this invitation is quite interesting. I don't know whose idea it was, but I think they must have some big move regarding the screen this time."

"I estimate the screen won't be small either; you can tell from that touch panel in the invitation."

In the invitations Red Star sent out this time, there was a carefully packaged mobile phone screen touch panel. From the panel, one could guess the screen size of the red star 2nd generation or the new flagship.

"A 5.5-inch screen. I don't know how the market will accept it. This size is a bit too bold for Red Star."

Seeing that Lei Jun didn't continue the conversation, Lin Bing didn't say anything more, pondering in his heart whether Xiaomi should make a large-screen phone.

3! 2! 1!

As the countdown ended, Chen Chen walked quickly onto the stage. This time, he specially wore a custom casual suit, making him appear to have more of a business temperament.

"Hello everyone, welcome to our Red Star new product launch event. I am Chen Chen."

After speaking, he bowed to the audience.

"This Chen Chen is keeping a very low profile this time!"

"This is the attitude a young person should have. When it comes to making mobile phones, he is still young."

Listening to the conversation of the heads of several old-guard manufacturers in the front row, Lei Jun's face was full of disdain.

When it comes to making mobile phones, besides me, Lei Jun, there is only this Chen Chen. As for you all, you are just guys who will end up in the dustbin of history sooner or later.

"Last year, after we released the Red Star 1st generation, with its 1998 price and excellent configuration, it quickly swept the market. Today, I will bring its upgraded version—the red star 2nd generation."

"Let's take a look at the appearance of the red star 2nd generation first."

After Chen Chen finished speaking, the rendering of the red star 2 appeared on the big screen behind him.

In the image, four red star 2s of different colors stood in the center. Judging from the image, this 2nd generation still continued the design style of the 1st generation, but the overall style was slightly more youthful.

And there were four different colors: orange-yellow, black, white, and sky blue.

Looking purely at the renderings, the red star 2 did not look that cheap in terms of appearance; even the frosted back gave users a sense of premium quality.

"This time, our red star 2nd generation still uses polymer nanomaterials, but we have innovatively made changes to the back cover process. This back cover goes through 6 processes and is colored three times to present this different texture and color before your eyes."

As for the middle frame, it was definitely still plastic, but Chen Chen didn't mention it.

This was not the point; it was not important!

"The most important component of a mobile phone is the processor core inside. Our red star 2nd generation still uses our self-developed processor, except this time we have equipped it with the latest Lingxiao S2 processor."

This processor has 4 cores, a main frequency of 1.7 GHz, and is also built based on TSMC's latest 28nm process. While having strong performance, it also has excellent power consumption performance.

According to our actual tests, the benchmark score of this chip can easily reach 27,000 points. Of course, this time our Engineer did not salvage the Qualcomm s4 from the surface of Zhongguancun Lake, but on the way to the launch venue, I accidentally picked up a 2nd generation phone from a Rival Company.

"We can make a comparison with the Rival Company's phone. On the Antutu benchmark, the Rival Company's 2nd generation is 25,000 points, while our red star 2nd generation equipped with the Lingxiao S2 easily achieves a high score of 27,000 points. As for the Rival Company saying that the Qualcomm s4 is the benchmark king, I certainly do not agree with that statement."

"Because the new benchmark king is our Lingxiao S2!"

"Our red star 2nd generation screen size is 4.7 inches. This time we did not use a Sharp custom screen, but instead used an LCD retina screen from our domestic Huaxing Optoelectronics, with a resolution of 1280 * 720. And in terms of screen touch response rate, it has increased by 25%, having better response speed."

"In order to let users know the strength of our phone more intuitively, I will still take the Rival Company's 2nd generation phone I picked up today to make a comparison."

As the remote control was pressed, a comprehensive comparison chart appeared behind Chen Chen.

"Damn you!"

Looking at the comparison chart on the big screen, Lei Jun's face became somewhat ugly.

Using the Rival Company's phone configuration to make comparison charts was the thing that he, Lei Jun, loved to do the most. Taking out a comparison chart was to highlight the excellence of his own phones.

But now that his own newly released phone was being used by Chen Chen for comparison, Lei Jun still felt a bit uncomfortable.