126: Starting price 550 euros
"Inspired by Chinese porcelain, forged in intense fire, the color of rebirth through flames."
"This is the Chinese Kunpeng ROC Phone we are bringing to everyone today! It represents the pinnacle of Eastern aesthetics!"
"Oh my god!"
"Chinese!"
Seeing the Rock Green model in Lu Weiqi's hand and the rendering on the big screen, the foreigners at the scene were almost all staring intently, shouting "Oh my god!" as they watched. This was the first time they had encountered China's unique design and color on a mobile phone.
Foreigners have a mysterious love for Chinese porcelain. For the international version of the Kunpeng mobile phone, the colors were slightly different from the domestic version. The domestic green was deeper, somewhat like light-colored jade, while the international version made this green tone lighter, resembling the celadon found on Chinese porcelain.
There were also plans to release classmate xiao xing in Europe, but there are far too many languages on the European continent, and the adaptation hasn't been completed yet. Currently, only English and Japanese are finished. As for why Japanese was prioritized, it was because of Japan's ACG (Anime, Comic, and Games) culture!
Japan's ACG culture is very popular among young people. classmate xiao xing is currently working overtime to design a brand-new appearance and model, to be released in Japan in the form of an ACG character. He didn't believe he couldn't win them over.
After the scene quieted down again, Lu Weiqi announced the prices for the Red Star ROC:
4+64GB: 550 Euros
4+128GB: 600 Euros
6+128GB: 700 Euros
It was a bit more expensive than the domestic starting price, reaching over 4,200 Yuan (at the current exchange rate of 1:7.78). Compared to the domestic version, the international version of Starlight OS was much more streamlined, and its software ecosystem was slightly stronger. The top 6+128GB configuration was already the largest memory combination in the current international market. Mainstream brands like Samsung were still using 2+32GB and 3+32GB. Red Star showed great sincerity by directly doubling the memory combination.
This was the strategy set by Lu Weiqi. Regardless of whether the market accepted the 550 Euro starting price, Red Star had to stand tall. If they set a very conservative price for their first international release, it would be of no benefit to the brand's future development.
After the press conference ended, under the promotion of Yang Tuo—who had previously served as a marketing manager at Samsung—the video of the conference began to be shared frantically on Western social media. Many large European media outlets also devoted significant coverage to the details of the Kunpeng (ROC) phone launch.
Combined with Lu Weiqi's previous good cooperation with local distributors and operators, Kunpeng mobile phone posters began to appear in some offline mobile phone stores and carrier outlets.
"Oh my god!" This was the first thing many European users said when they encountered the Kunpeng mobile phone. In their eyes, China, which used to only produce "electronic waste," could now actually make such exquisite mobile phones.
"ROC phone? Is this really a phone from China? It's unbelievable. I'm going to check nearby to see if this phone is for sale. A 55-watt charging power is simply an unimaginable speed!"
"Oh my god! This is amazing. Are Chinese phones already this powerful? If I can experience fully charging a phone in 30 minutes, I would really choose to give up Samsung. Their charging speed is just terrible."
"I bought a Huawei phone from China a few months ago, and I feel that Chinese phones aren't bad. Plus, its charging power reached 18 watts."
"Yangtze River battery—the Chinese are really good at naming things. This battery's name sounds great!"
"I especially like Chinese porcelain. The casing of the ROC phone looks just like Chinese porcelain to me. That color is so beautiful. Why hasn't Amazon listed this phone yet?"
"Chinese users are so lucky. I heard even their cheapest phones can fully charge a battery in an hour. Look at the phones here; the charging speed is abysmal."
"Why didn't Red Star release that smart speaker they have in China this time? I really love that product. Compared to the ROC phone, I'm more concerned about where I can use that speaker's services."
European users who watched the press conference and its videos were full of curiosity and amazement. They had never imagined that smartphones from China could be so powerful and exquisite.
Beyond just the appearance, the ROC phone's specifications also attracted a lot of attention. After all, in many hardware aspects, the Kunpeng mobile phone was slightly stronger than Samsung and Fruit.
Furthermore, per capita income in Europe was very high, and disposable income was also higher than in China. At the same time, there were more mobile phone enthusiasts there.
This led to countless users wanting to buy the Kunpeng mobile phone after the new product launch.
Red Star had its own official website in Europe. The domain name was acquired by Lu Weiqi at the beginning of the year for over 1 million us dollars. This was a highlight for many domain collectors. With the help of a local legal team, Red Star acquired the 'hx' domain for 1.46 million us dollars.
Since they were going international, the domain name had to be as concise as possible. Many foreigners wouldn't know what the Pinyin 'hongxing' meant, but 'hx' was much simpler and easier to remember.
Just like Xiaomi in his previous life; the 'Xiaomi' domain was indeed hard for foreigners to remember, but it became much easier after changing it to 'mi'.
The Kunpeng mobile phone was sold through a combination of the official website, the Amazon platform, and cooperation with offline distributors and operators. If Lu Weiqi hadn't had certain network resources there, it would have been quite difficult for Red Star to build sales channels so quickly.
This was also why Red Star chose Europe as its first stop overseas instead of the USA. In many people's eyes, the first overseas stop should usually be the USA.
As the world's financial and technological hegemon, the USA indeed has enough attraction and market to draw companies from all over the world.
But Chen Chen knew that those so-called oligarchs in the USA would use all sorts of means if they felt someone might threaten their market.
Warehouse fires, "suicides" of corporate executives and researchers, policy restrictions, fines, and various public opinion manipulations—they had plenty of ways to break a company down step by step.
Therefore, Germany, the "leader" of the European market, became the best choice for Red Star.
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