112: Red Star Bracelet

After Chen Chen spoke these words on stage, both the online and live audience were momentarily stunned, but they soon understood. After all, compared to the red star 2, the red star 3 boasted a more beautiful design, along with globally unique battery and charging technology; a slight price increase was understandable.

In truth, Chen Chen's positioning for the Red Star series was beginning to change. Previously, because the company's product line was limited, they had to rely on the cost-effectiveness of the Red Star Digital Series to boost sales. Now that Kunpeng had established a firm foothold in the high-end market, it was time to elevate the price point of the digital series.

He planned to gradually raise the price of the Red Star Digital Series to around 3,000 yuan over the next two years. As China's economy grew rapidly in the coming years, people's psychological price point for purchasing phones would also continue to rise. Phones in the 2,000 to 3,000 yuan range would become the main shipment volume in the future and could still maintain a certain profit margin.

"It was also difficult for me to make this decision. Our Red Star Digital Series has always aimed to make friends with its users. That was until the product manager told me, 'President Chen, if we add all the configurations you've requested, we're afraid we really can't keep it at 1,998 yuan unless we replace the Yangtze River Battery with a standard lithium battery.'"

"I asked the product manager if we couldn't compress costs a bit more to hit 1,998. The product manager told me that if we did, the quality of the phone could not be guaranteed."

"I went through a long struggle and had to make this decision. But I believe that even with the increased price, the red star 3rd generation remains the most cost-effective phone!"

"The price for our red star 3 with 3GB+64GB is only 2,499 yuan!"

"At the same time, to thank everyone for your support of Red Star, we also have a version for 1,998 yuan."

"Let's do 1,998 one last time, shall we?"

After Chen Chen announced the price, cheers still erupted from the scene. In the eyes of consumers, selling a 3+64 model for 2,499 was essentially the same as not raising the price at all!

The online audience was also quite satisfied with this memory combination and price. From configuration to appearance, this red star 3rd generation had improved significantly over the previous generation. A small price increase was justifiable, especially since it wasn't as if the 1,998 version had been eliminated entirely.

What seemed like the same thing to consumers was actually a completely different matter for manufacturers. As long as the starting price went up, they could gradually increase the selling price, and consumers would slowly get used to the brand's price point.

Chen Chen pressed the remote in his hand to scroll the large screen, and the prices for the various versions of the red star 3rd generation appeared behind him.

3+64: 2,499

4+64: 2,799

2+16: 1,998

"The red star 3rd generation will go on sale across all channels on the 5th of next month."

"Everyone can go and take a look offline. Our Red Star Home under Red Star will open in several first-tier cities next month. You can log in to the Red Star Mall to check if there is a Red Star Home in your city. Our stores will have some stock by then."

"At the same time, our offline partners will also launch it simultaneously. If you need to, you can choose to purchase offline."

Dozens of Red Star Home stores would open next month. Combined with the existing dozen or so stores, Red Star had now taken its first step toward offline expansion.

"Red Star Home? Haha, one opened near me. Does that mean I can go directly there to get the stock?"

"Is my Daqing Island not considered a first-tier city? I just checked—why is there one in Quancheng but not here?"

"Holy crap, two have already opened in Magic City. I'm going to pre-order as soon as I get back."

"There's been a store in my small county town for seven or eight years, but they're still renovating. It looks like they won't make it in time for the red star 3 launch."

"Even a small county town has one? Why doesn't our Ancient Capital City have one? Do they look down on us?"

"Are you stupid? Those small county stores were Red Star's earliest batch of direct-sale stores. We had quite a few of them a few years ago, but after Boss Chen left, they mostly closed down."

With offline stock available, many people wouldn't need to order online at all. They could get their hands on the product faster without having to anxiously wait for a call from Kuaifeng Express on Maozhua.

"Next, I will also bring you a new product from Red Star—the red star bracelet."

"In the past month of teasers, some of you might have guessed that we were making a wearable device. At today's conference, I am officially introducing it to everyone."

"As for our red star bracelet, the front uses an aluminum alloy panel, and its lights use laser micro-perforation, making it look very sleek and beautiful."

"It has all the features that smart bands usually have, such as tracking your daily activity and monitoring your exercise every day."

"The second feature is sleep monitoring, which can automatically determine if you've entered a sleep state, recording deep and light sleep separately and summarizing them into a total sleep time."

"There's also an interesting feature: the smart alarm clock. If you are in light sleep, it vibrates gently. When you wake up, you might even mistake it for waking up naturally. When you are in deep sleep, the vibration amplitude is larger, first waking you from deep sleep before gently vibrating to fully wake you up."

"This alarm method is particularly suitable for people with 'rising temper,' like me. Every morning when I'm woken up by my phone alarm, I feel like throwing the phone out the window."

"In the month I've been wearing the red star bracelet, I haven't thrown my phone once."

"Hahahaha."

"Thinking that President Chen, with his hundred-billion-dollar net worth, also can't get up in the morning makes me feel much better."

Chen Chen's words resonated with the audience. They were all young people, and anyone would be very irritable when woken up by an alarm.

"One pain point for smart bands is that they are hard to keep using. Over the past few years, I've used several bands myself, and the longest I've used any of them was no more than a month. Sometimes it was only a week or two. Sometimes I even doubted myself—am I a person with no willpower?"

"I later found that very few people can stick with using a smart band. I started to wonder if there was something wrong with the design of these products. So, when Minister Zhang Feng said he wanted to make the red star bracelet, I gave him some requirements."

"It must be convenient to use, and the standby time must be long."

"The bands I used before generally had a standby time of only 5 to 7 days. Often, I'd forget to wear it because it was charging or I'd forget to charge it. But our red star bracelet has an ultra-long standby time of 30 days!"

"Our red star bracelet also supports an IP67 waterproof rating, so there's no need to take it off when showering."

"Of course, another most important point is that it has to be beautiful. When you fit the band core into our colorful, skin-friendly wristbands, doesn't it look much better?"

"We have seven colors of wristbands for you to choose from, so you can even have a different color for every day of the week."

"Give us one for free!"

"Give us one for free!"

Looking at the rendered posters on the big screen, the audience shouted in unison.