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92: The top tech enthusiast is tearing down a phone online.
The pricing for the kunpeng phone 2nd generation met user expectations perfectly. Despite its top-tier configuration, the starting price remained below 4,000 yuan. In fact, many users felt that given these specs, the price was actually quite cheap.
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Many digital enthusiasts even called it the 'ceiling' of domestic products.
In terms of hardware, it led the industry, and it made massive breakthroughs in charging and battery technology. It wouldn't be an exaggeration to call it number one in the world.
The upper price limit for this phone reached just over 4,000, though of course, that doesn't include the ultimate collectors edition.
It wasn't that Chen Chen didn't want to face Fruit and Samsung head-on right now; it was still a matter of brand perception.
The high-end image of Samsung and Fruit was deeply rooted in many users' minds. Even though Red Star had spent the last two years planting the seeds of a high-end brand in users' hearts, it wasn't time to harvest yet. Once Red Star finished integrating various industry chains next year, it would be time for a general offensive against Samsung and Fruit's price bracket.
It was unrealistic to expect to firmly establish a high-end foothold with only two generations of phones. To take this step, Huawei had taken nearly seven years, while Xiaomi and OV had taken nearly ten.
After all, prices had to be raised step by step. The starting price of the Kunpeng 2 was already several hundred yuan higher than the previous generation, with the highest price reaching 4,299.
Right after the kunpeng phone 2nd generation went on sale, a digital blogger named 'Number One in the Phone Circle' quietly went online.
It was a simple yet somewhat arrogant name, but his content was a bit of a lightning rod for controversy.
“Hello everyone, I am Number One in the Phone Circle. I believe many users haven't received their kunpeng phone 2nd generation yet, but I've already been using it for over a month. Next, I'll give you a simple review.”
This post on the Social Media Platform quickly attracted a large number of users. After all, the kunpeng phone 2 only went on sale this morning; the fact that he had already used it for over a month made people wonder who this mysterious figure was.
In less than an hour, this account gained over 100,000 followers.
These weren't the 'zombie' bot followers bought in later years; these were genuine active users, showing just how high the hype for the kunpeng phone 2 was.
At noon, the official Red Star Social Media Platform account liked Number One in the Phone Circle's post. This was like poking a hornet's nest, instantly giving the previously unknown account over 300,000 followers.
At 1:00 PM, the 'Number One in the Phone Circle' account posted its second update, which was a video.
“Hello everyone, I'm your new friend, Brother Ji. This time, I'll be talking about my thoughts on the kunpeng phone 2nd generation through a teardown.”
The beginning of the video caught many people's eyes, filling them with anticipation.
Number One in the Phone Circle didn't show his face in the video; a phone was placed on the table, with only two hands visible operating it.
“I believe many users haven't used the kunpeng phone 2 yet. I've been using it for over a month, so now I'll pretend to unbox it.”
These envy-inducing words made many people grit their teeth in frustration. Why have you been using it for over a month when ours hasn't even shipped yet?
“Come, let's pretend to tear off the plastic wrap and take out the phone. You definitely haven't seen the one I have, because Red Star hasn't put it on the shelves yet.”
Sure enough, Number One in the Phone Circle took out a kunpeng phone 2nd generation that no one had ever seen before.
This only heightened people's curiosity. Red Star hadn't listed it and hadn't even mentioned it at the launch event—where did he get it?
“This kunpeng phone 2nd generation uses a 3D glass back cover. The one in my hand is Fluorescent Pink. Hmm, it's very pink and tender.”
“Turning it to the front—wow, the front is also completely pink!”
In the video, Chen Chen's exaggerated tone and various 'pretend' actions were enough to grab everyone's attention. It wasn't that he didn't want to list this Goddess Edition; in reality, the craftsmanship for this model was even more complex than the ultimate collectors edition.
Because it was a Fluorescent Pink, fluorescent powder had been added to the interior of the back cover and front panel. At night, the entire phone would emit a faint glow. The process was extremely complicated.
Originally, Chen Chen wanted to wait until the red star 3rd generation launch to release this Goddess Edition, but then he thought of doing a unique online video teardown reveal instead.
The hype wouldn't necessarily be lower than a live launch event. Furthermore, if the official account announced it but didn't list it for sale, it would surely draw criticism.
But using this account avoided that problem. Red Star itself hadn't released this version, so you couldn't blame them; at most, people would just lament why such a beautiful version wasn't on the market.
Once the hype had built up enough, Red Star could reluctantly explain how complex the craftsmanship was and how high the difficulty was before finally putting it on sale.
In the 2013 mobile market, phones were barely entering the era of all-metal bodies. The 3D glass back shell used by the kunpeng phone 2 was unique and a major selling point, so Chen Chen naturally wanted to introduce it further.
“This special version is said to be called the Goddess Edition, but for some reason, Red Star ultimately aborted this version. The slim body plus the excellent hand-feel gave me a first impression of absolute perfection.”
“Next, let's tear it down. First, we power it off and remove the SIM tray.”
“Red Star's design is truly ingenious. They designed the card slot at the bottom of the phone. Taking out the tray, we can see the phone uses a dual-SIM standby design. There is no reserved slot for a memory card, but the starting version of the kunpeng phone 2 already has 64GB of storage, which is enough for daily use.”
“Those who need more storage can choose 128GB or 256GB, which basically allows you to say goodbye to memory cards. After all, those things aren't as stable as internal storage, and with the varying quality of memory cards on the market, it's easy to lose data.”
Many people watching the video were complaining in their hearts. 256GB? Only the ultimate collectors edition has 256GB, and you can't even get your hands on that one!
“Zooming in, we can see that the SIM tray is also made of metal, with a dustproof and waterproof rubber ring on the inside. It's full of small details. According to the Red Star official website, this phone does not support IP68 waterproofing, only splash resistance. That is, if water is accidentally splashed on it or in light rain, you don't have to worry about water entering the phone.”
“This phone currently supports 4G for China Mobile and China Unicom, as well as 3G for China Telecom. There's no need to distinguish between so-called Unicom and Mobile versions. As for the Telecom version, due to its special network format, it is not yet supported.”
As Chen Chen removed the SIM tray, he explained some details and key points that weren't mentioned at the launch event.
The Kaitian Baseband integrated 4G for Mobile and Unicom, but Chen Chen was truly out of options for Telecom. The patents were all in Qualcomm's hands, and since Qualcomm hadn't lifted its blockade on Red Star, they couldn't use Telecom's 4G network.
“Next, I'll disassemble the back cover for you. We first place the phone on a heating plate. While waiting for the temperature to rise, I'll mention that this phone uses a three-layer sandwich structure: screen, mid-frame, and back cover.”
“Alright, 5 minutes are up.”
In the video, Chen Chen used a suction cup on the glass back cover to remove it.
“Looking at the back cover, it's made of glass, and the adhesive around the edges is very even. I just had to use a lot of strength to get it off.”