188: San Sang's reaction

"President Park, are you saying we should develop a Full-Screen Display like Red Star's?" Zheng Chishi asked.

"If we want to develop one that's exactly the same, I'm afraid we can't do it in a short time."

Seeing everyone look at him, Zheng Chishi stood up and said to President Park, "President Park, it's really impossible to do it in a short time."

"I've checked all the information and technical parameters of this phone. First, there's the Micro-Conduit Earpiece. The patent for this part is in Red Star's hands. If we can't solve the earpiece problem, we can't get rid of the forehead."

"The front camera is easier to solve. Samsung can replicate this Pop-Up Mechanical Structure in a few days; it's not difficult."

"The biggest difficulty is that we might not be able to make the chin as narrow as Red Star's. They use a new packaging process called COP."

"That is, during packaging, the display driver board is folded to the back of the screen. We are still in the lab with the same process. If we want to make a breakthrough in a short time, we'll have to ask the display department."

After Zheng Chishi's words, the conference room started discussing again. An executive said, "Doesn't Red Star use LG's screens? Is LG stronger than Samsung in packaging technology?"

"We can also cross-license some patents to obtain LG's packaging technology."

"What LG can do, Samsung can also do."

"Exactly, what is LG? Just a perennial runner-up."

While several people were chattering about how to obtain COP packaging technology from LG, Li Goushi, who was in charge of patents, had already communicated with the display department and said with a bitter smile, "I'm afraid we can't get COP packaging technology from LG."

"Why?"

"As long as we pay some price, LG will definitely agree to authorize it to us."

"Look at this." Li Goushi handed the tablet to everyone to pass around.

After seeing the content on it, several people exclaimed.

"Impossible!"

"How is this possible!"

"How can a China, which can't even produce OLED screens, possess COP packaging technology and a Diamond-Like Pixel Arrangement?"

"This patent must be fake."

"I know this isn't very realistic, but the global patent is right before our eyes. Even if we don't believe it, we can only accept reality," Li Goushi said with a bitter smile.

In fact, he also had some doubts. China couldn't even produce the most basic OLED screens. All OLED screens had to be imported from Samsung or LG, and even the screen on the Red Star X was imported from LG.

But a China that couldn't produce OLED screens actually had patents for the most advanced COP packaging technology and Diamond-Like Pixel Arrangement.

This made Samsung's executives feel somewhat incredulous and, at the same time, a little frantic.

Just then, Jin Tiansi, who was in charge of industrial design, slapped his head and said, "Since we can't temporarily make a Full-Screen Display like Red Star's, we can completely design a phone with a forehead and a chin, but with a relatively narrow forehead and chin."

"I looked at this phone, and its screen ratio is the golden ratio of 18:9. I don't know how Red Star convinced Google to modify it, but I think we can definitely make a phone with an 18:9 screen ratio and redefine the Full-Screen Display."

"Manager Jin is indeed Samsung's top designer. This is truly a good idea."

"I thought Red Star's phone screen ratio felt strange, but it was quite handy to hold. So the screen ratio also changed."

"That's right, the Full-Screen Display can only be defined by Samsung. What is Red Star? They only sell a few phones."

Jin Tiansi immediately picked up a pen and paper. The others were also very quiet, holding their breath as they watched him draw on the paper. Sometimes a designer's inspiration comes in an instant, so naturally, no one dared to interrupt.

Soon, Jin Tiansi put down his pen, and a "Full-Screen Display" phone with a forehead and a chin, and an 18:9 screen ratio, appeared vividly on the paper.

"Manager Jin is truly talented!"

"Amazing, amazing."

To complete a phone's exterior sketch in such a short time, one has to admit that this Jin Tiansi really has something.

"The phone I designed, it..." Jin Tiansi stood up, proudly preparing to introduce the sketch he had just drawn to everyone, but Li Goushi interrupted him again.

"Manager Jin, according to your design, I'm afraid we'll get sued if we make this phone?"

"Get sued? Could it be..." An ominous premonition appeared in President Park's heart. When Jin Tiansi drew that sketch, he immediately felt that Samsung's designers were awesome and decided to use that sketch's design right away.

"Yes, President Park, China's Red Star has applied for a design patent for this kind of appearance."

"aishiba!"

"Damn China people!"

"Has Red Star crossed the river and now wants to dismantle the bridge too?"

"Damn it!" Jin Tiansi threw the sketch onto the table and sat back down, fuming.

The atmosphere in the conference room instantly became heavy. Zheng Zaishi thought for a moment and said to President Park, "President Park, actually, I don't think we need to worry about this at all."

"Even if Red Star comes out with this new design, what then?"

"How many phones of this craftsmanship level can Red Star produce? In my opinion, Red Star's initial batch of 100,000 units might just be their inventory accumulated over several months."

"Even if they sell openly, how many can they sell? Perhaps selling a million units a year would be a lot. We have plenty of time to plan carefully and let the design department deliberate before coming up with a new design proposal."

"As Samsung, the world's number one manufacturer in shipments, if even we don't participate in the design of Full-Screen Display phones, then other manufacturers in the world will certainly not follow suit. Let Red Star play by themselves."

"Fruit's press conference is next month. As long as we can come up with a new design proposal before Fruit Company, as for Red Star, it's nothing to fear."

Zheng Zaishi's words made everyone in the conference room nod in agreement. It made sense.

Samsung's only real opponent is Fruit.

I may not run as fast as you, Red Star, but I just need to be faster than Fruit.

You, Red Star, can run however you want in front.

Red Star can only sell a few units. It's basically unrealistic to replace Samsung's king status in high-end phones in a short time.

Park Yitien also nodded. He also felt that Zheng Zaishi's words made sense.

Just like LCD screens, Japan controlled all the patents for LCD screen development, wanting to harvest the world.

Well, sorry, we're not playing with you anymore. We're going to play with OLED screens. You, Japan, can slowly play with your patents.

Before the meeting adjourned, President Park gave a strict order to the people in the development laboratory, "The new High-Density Battery must be launched simultaneously with the newly designed phone!"