174: P7 Released

Chen Chen didn't feel any discomfort regarding Samsung's new copy.

On the contrary, he was more than happy to see Samsung continue to attack and respond to Red Star.

As long as Samsung responded to Red Star, then on the internet, things will truly be out of Samsung's control.

Letting users let their imaginations run wild could create a massive topic, drawing in more onlookers.

After both companies released their phones at the end of the month, people would naturally perform a detailed comparison.

However, Chen Chen couldn't guarantee which specific models would be compared.

Once "enthusiastic citizens" made the comparison, even more people would realize that Red Star Mobile Phone was not at all inferior to Samsung.

“This time, I want the whole world to know that in terms of technological innovation, Red Star Mobile Phone is at the forefront of the world!”

Chen Chen was extremely confident in the upcoming phone; with its Full-Screen Display, Pop-up Camera, a processor that surpassed the Fruit A8, a brand-new Pearl Arrangement OLED screen, plus the Yangtze River Battery and Super Fast Charge, how could Samsung compete?

It surpassed them in hardware, and in terms of software and system optimization, it could leave Samsung miles behind!

Chen Chen also notified Yang Tuo to continue the promotion and maintain the hype.

In terms of maintaining hype through online marketing, if Red Star hadn't perfectly mastered the teachings of Dami Company, they had at least learned eighty or ninety percent; Yang Tuo truly understood the essence of online promotion.

“Explore: Brand New Design, Ultimate Vision!”

“Explore: Performance Monster, Full Release!”

“Explore: High-Speed Flash Charge, Never Stop!”

“Explore: A New Era, The Future is Here!”

Yang Tuo used "Explore" four times in his latest promotional copy.

Such repetition made it easier to deepen the users' impression of the new product, while also leading them to believe that this Red Star phone that "Dared to Leap" must contain many of Red Star's latest technologies.

Red Star and Samsung were really going to go at it!

At this time, Samsung hadn't had any explosion incidents yet, and it still had a good reputation and sales throughout China; it could be said to be the leader of smartphones aside from Fruit.

This time, Red Star's head-on confrontation with Samsung also showed many people Red Star's confidence and determination in their new product.

“This Red Star is truly tough.”

“So they're benchmarking against Samsung now?” In his office, Lei Jun, who had been busy for a long time, finally had a chance to sit down and rest.

Just as he sat down to browse the latest tech news, he saw the news ranked third on the Social Media Platform's trending list.

Lei Jun didn't care how they fought; anyway, the price of Samsung's high-end machines was beyond what the xiaomi note could currently reach.

As for Red Star's "Dare to Leap," it was nothing more than battery and charging.

His own xiaomi note also used a high-density battery, had a 2K screen, and its mid-frame craftsmanship was the same as Fruit's; I don't believe a thousand-yuan phone from Red Star can beat me?

Soon, as August arrived, Huawei became the first manufacturer to hold a launch event; Yu Chengbei held the Huawei P7 launch in Paris, France.

The promotion for this machine was "A Gentleman is Like an Orchid"; Chen Chen felt that those foreigners certainly wouldn't appreciate the artistic conception of this Chinese phrase, and that Old Yu's promotion was specifically targeted at the domestic market.

Compared to the previous generation P6, Huawei's latest P7 first had its processor upgraded; the K2V3, which had "one chip passed down through three generations," finally ended its historical mission.

It was upgraded from the 40nm K2V3 to the 28nm Kirin 910T, and there was finally a slight improvement in power consumption and heat, but that was only compared to the P6.

Comparing it horizontally with processors from other manufacturers, this 28nm chip process was still completely lagging behind; one should know that currently, Qualcomm and Fruit had already mass-produced 20nm processors.

Red Star's latest processor and C1 were also 20nm.

This machine still had no competitiveness in the domestic market; when the process hadn't reached single digits, the gap in process technology was a chasm that simply couldn't be crossed.

In terms of the camera, it was upgraded to a 13-megapixel main sensor, and the ISP quality was decent; the photography level had caught up to the previous level of these mainstream manufacturers' new machines.

As for the screen, Huawei also broke from its usual pattern and was willing to upgrade the screen to 1080p.

But Chen Chen knew that this 1080p screen was a burden for that 28nm processor; increasing the screen resolution placed high demands on memory bandwidth and the display core.

Big Mouth was very "wise," or rather, crafty, in preparing an endurance mode for the P7.

In this mode, the 1080p screen ran at a 720p resolution, making it smoother and more power-efficient.

It could be considered Huawei's ancestral craft.

Games not running well? Lower the resolution!

Overheating and lagging? Lower the resolution!

Not enough battery life? Lower the resolution!

In short, if in doubt, lower the resolution first.

The biggest advantage was that the industrial design of this P7 had made great progress; a double-sided glass body, a specially designed small dot power button, and the whole machine was very thin and light, so the feel should be good.

As for other aspects, there were no particular points to criticize, nor any particular strengths.

EUI was still the same old thing; not particularly easy to use, but not hard either, though the interface was still dominated by gold and gray, which looked a bit old-fashioned to young people.

However, the target audience for this machine wasn't internet users or young people.

It could be seen from the promotional video that Yu Chengbei's target was middle-aged male users among the novice users.

One should know that there are two gold mines in the novice user group: young girls and middle-aged uncles.

One has no shortage of money, and the other has no shortage of people to pay for them.

They have no concept of configuration or hardware; instead, brand marketing, price, and appearance are more lethal to them.

Young girls are the target users of OPQO and Vivo; it's difficult for Huawei to snatch food from their mouths, let alone Red Star, which also finds it difficult to get a piece of the pie in this area.

Middle-aged uncles were the original target group of Gionee and Coolpad; Red Star easily took this piece of fat from those two manufacturers, which also allowed Huawei to see an opportunity and aim at this user group.

Then there's that three-choose-two card slot; the product manager's idea might have been good, but in reality, this thing wasn't very useful.

In markets without Xiaomi, Red Star, and OnePlus, this Huawei P7 with a starting price of 2888 might still have some cost-performance ratio.

In the domestic market, it's basically game over for this phone.

The 2+16GB version starts at 449 Euros.

Besides the standard version, this Huawei P7 also has a Sapphire Collector's Edition, starting at 549 Euros.

The domestic price hasn't been announced yet, but Chen Chen knew that based on Huawei's usual pricing, this machine would definitely be priced at 2888, just like the previous generations.

At this price point, there are too many choices in the Chinese mobile phone market; Huawei has no competitiveness at all.