167: Zhao Ming, I know you're in a hurry, but don't rush.

"Old Lei's aesthetic hasn't changed a bit; he really did end up making this gold-trimmed frame."

Chen Chen looked at the Xiaomi poster and scoffed. He had gone with imported Italian top-grain calfskin, while Lei Jun had gone with 18k gold plating.

How should one describe this design? At first glance, it looks high-end, but after looking at it for a while, there's only one thought: tacky, it's just too tacky.

But being tacky has its advantages. Do you want to play with 'elegance' in the Chinese market?

The sales figures of the Fruit's 'tuhao gold' proved that extreme tackiness is elegance!

Actually, Lei Jun had another purpose in designing this gold-trimmed frame. If we're talking about the country most obsessed with gold in the whole world, it has to be India.

If this gold-trimmed, gold-plated xiaomi note 1 were placed in the India market, wouldn't it just dazzle those guys there?

"President Chen, General Manager Yang said he knows and will start the pre-heating campaign for the k series today."

Chen Chen nodded. The original launch date was in August. They would launch the k series first, then suddenly reveal the Full-Screen Display series to give them a shock.

Since you, Xiaomi, are determined to crash into August and launch alongside Red Star, then don't blame me for being impolite.

If you're looking for death, you can't blame anyone else.

In August, Red Star will have the k series and the Full-Screen Display series.

Following that, there will be the Red Star digital series and the ROC series.

Actually, no matter where Lei Jun places his launch, there won't be much competitiveness.

Could it be that if they can't sell them domestically, they'll have to let the guys in India take over the inventory?

Either way, the guys in India have zero immunity to this kind of gold-colored stuff.

Furthermore, under normal circumstances, Fruit and Samsung have their launch events in September; Xiaomi wouldn't be able to compete with them at all.

Chen Chen also knew that concentrating all the company's phones in these two months seemed a bit too dense. The competitiveness of the red star 3 phone was still very strong after the 200-unit price cut, so there was no need to stick to the usual launch schedule.

That was why Chen Chen decided to launch the k series to target the mid-range market and let the digital series wait a little while.

Meanwhile, in Longgang, Shenzhen. Huawei headquarters.

"President Yu, Xiaomi really did acquire Nvidia's chip design division."

"Now they will also have the ability to independently design chips in the future. Combined with Lei Jun's marketing tactics, I'm afraid Xiaomi's future growth potential will be even greater."

Zhao Ming said worriedly.

His own Honor brand was established precisely to counter the internet Brands of Xiaomi and Red Star.

Now that Changwan had just gained a little bit of fame, Xiaomi was already going to make its own chips. This left Zhao Ming deeply worried.

And Old Yu was reluctant to release the Kirin chip to him.

Red Star had its own chips, and Xiaomi would have them in the future too.

How is this even supposed to compete?

I give up, I give up, this is impossible to play.

"I'm telling you, Little Zhao, you're a grown man, what are you panicking about?"

"Setting aside whether Xiaomi can absorb Nvidia's technology, even if they do, so what?"

"Having the ability to independently design chips is just an admission ticket to the high-end market."

"How many years did we spend to get the current 910T? Does Lei Jun really think he can overtake us on a bend?"

"You know how mediocre Nvidia is at designing mobile chips; in my opinion, it's not even as good as our own k2v3E."

Yu Chengbei said, feeling that his expectations were not being met.

This Little Zhao had strong capabilities, but he still needed some time to train.

He was always unable to keep his cool.

If chips were so easy to make, would he have been losing so much hair lately?

If a chip could be designed with such incredible performance right away, would he have had the failures of the p1, p2, p6, and even the p6s?

Yes, Xiaomi did sign an acquisition contract with Nvidia, but hasn't the technology not reached Xiaomi's hands yet?

What are you, Zhao Ming, so anxious about?

Xiaomi has a long way to go before it can master chips.

One wrong move and they'll be the next k2v3 or tegra4.

Looking at the initial investment of 160 million us dollars, it doesn't seem like much; that's because Lei Jun's experience isn't enough yet.

If he knew that Huawei had invested tens of billions in chips over these years, he probably wouldn't dare to touch this technology even if Nvidia gave it to him for free.

With just the profit margins of Mi Phone, trying to play with chips?

Keep dreaming.

Yu Chengbei and Chen Chen's thoughts were surprisingly consistent — Lei Zi, the water in the chip industry is too deep, you can't handle it.

In Yu Chengbei's view, Dami Company was nothing to fear.

Huawei only had one rival in China, and that was Chen Chen's Red Star.

Only such an enterprise was worthy of being Huawei's rival.

Although Red Star's sales in the high-end phone market were already higher than Huawei's.

According to Yu Chengbei's incomplete statistics, the global sales of the ROC 2nd generation over its entire lifecycle would definitely not be lower than 15 million units.

This was a terrifyingly high number.

Even for the Samsung Galaxys series, the sales were about the same.

As for his own p series and mate series, if the two combined could reach the sales of one Red Star ROC unit, that would be enough.

"President Yu, setting aside Xiaomi, did you know the news that Red Star has also designed a mid-range chip?"

"The k series they are pre-heating this time will be the first to feature this chip. I haven't been able to find out the specific model and performance yet."

Compared to Yu Chengbei, who focused on the entire global market, Zhao Ming paid more attention to domestic manufacturers.

Yesterday, after Xiaomi released its first pre-heating poster, Red Star also immediately released the pre-heating for their new phone.

【True Flagship, Dare to KO】

Although the specific performance and configuration of this Red Star k series were unknown, one could tell just from this slogan that there would definitely be quite a few performance-level breakthroughs.

"President Yu, I..."

Zhao Ming's heart grew increasingly anxious. The Changwan x2 released at the beginning of the year hadn't made a single splash in the market.

In half a year, the sales were less than 3 million units.

Not to mention comparing it to the Red Star digital series.

It couldn't even beat that disastrous mi 3 from Xiaomi.

Changwan was established at the beginning to target the Red Star digital series and the Mi Phone digital series.

Now both rivals were growing stronger and stronger, and both had the ability to self-develop mobile processors, yet he still hadn't received support from Huawei.

If Changwan couldn't come up with a model that could open up the market in the coming time.

Then his Brand would only have one destiny.

That is to have the Honor brand mercilessly cut by the company!

There was no helping it; Huawei phones currently didn't even have as much popularity in China as Xiaomi, let alone his sub-Brand under Huawei.

If it weren't for the big-screen competition last year which gave Changwan a little bit of fame, I'm afraid Chinese consumers wouldn't even know about the Honor brand to this day.

Everything Yu Chengbei had just said was actually to avoid Zhao Ming.

As a shrewd person, how could he not know Zhao Ming's thoughts and intentions?

Zhao Ming had talked so much about Red Star's mid-range chip and Xiaomi's ability to self-develop chips, but his ultimate goal was to get his hands on the Huawei Kirin 910T from him.

But this matter wasn't something Yu Chengbei could decide entirely on his own.

It had to go through discussions with the company's internal board of directors and involve formulating a long-term strategic plan.

It was useless for him to just agree to let Zhao Ming's Honor brand use the Kirin chip.