150: Fruit 5s Long Battery Life Edition
At 1:00 AM Imperial Capital time on April 1st, Fruit announced in the USA that it would release a brand-new fruit 5s Long Battery Life version. Cook claimed that compared to the standard 5s version, the Long Battery Life version could provide 16 hours of 3G talk time, 350 hours of standby time, or 15 hours of 4G internet usage and 52 hours of music playback.
Cook claimed that the fruit 5s Long Battery Life version utilizes the brand-new Apple Cell, which, combined with a powerful power management system, brings users an ultra-long battery life experience.
Naturally, the price has also been increased accordingly.
The price for the 16GB version in the USA is $749, and the 32GB version is $849.
In Europe, except for the UK where prices have always been relatively low, other regions like Germany and France have seen the 16GB Long Battery Life version reach $799.
Prices in China have also been adjusted; compared to the standard version's 5,288 yuan, the starting price has been directly raised to 5,999 yuan.
Having released the brand-new Long Battery Life version, Cook was quite satisfied. There was a small hiccup regarding the delivery time from Red Star, but it didn't affect the overall situation.
According to the agreement with Fruit, Red Star was to provide no fewer than 3 million yangtze river battery cells to Fruit before March.
Due to the impact of the Spring Festival holiday in China in February, it wasn't until mid-March that the first batch of 3 million units was fully delivered.
"Cooker, I think a price increase of just $100 is far too conservative. You should know that our battery cost is nearly $23. In my opinion, we should add another $29 on top of that $100."
"I, Cook, am still too merciful; the sickle should be sharpened a bit more."
The final negotiation result between Red Star and Fruit was $19.47 per yangtze river battery cell, and with battery assembly and the chip, the price came to $23.
According to Cook's thinking, since he was giving the 5s such a long battery life, charging users over $100 more wasn't excessive at all.
"Boss, we can observe the market reaction first."
"Now that Red Star's Phase I project is nearing completion, I believe there will soon be a steady stream of Apple Cells being supplied." Cooker was also full of excitement. He had personally brokered this cooperation with Red Star. If the Long Battery Life version performed well in the market, his status and say within the Fruit Company would surely increase.
"You're right. If the market response is good, then when we launch the iPhone 6 generation this year, we can distinguish between the iPhone 6 Long Battery Life version and the standard version right from the start."
"Boss is wise. I believe our profit margin will reach a new level this year."
Cook listened to Cooker's compliments with a smile, believing that as soon as the stock market opened tomorrow, Fruit's stock price would surely rise to a new level.
Since the fruit 5s Long Battery Life version was released in the USA, Chinese netizens only discovered that Fruit had actually launched a long battery life version when they woke up on the 1st.
"Cook is amazing! Apple Cell? What kind of new technology is this? It actually increases the phone's overall battery life by more than 40%."
"Fruit is truly Fruit. I was worried that the fruit 5s didn't have enough battery life and didn't dare to buy it. Now this Long Battery Life version completely solves my battery anxiety."
"The person above, go check the price first. Cook raised the price by 800 yuan directly!"
"800 is nothing. Are we Fruit users the kind of people who care about 800 yuan? If I hadn't already bought the shining 2, I would definitely buy the Long Battery Life version too."
"Apple Cell? Translated, isn't that just 'Fruit Battery'? Has Fruit also made a major breakthrough in batteries?"
"As expected of the number one company in terms of technical strength in the mobile phone world. Look at Fruit's power management and battery life, then look at our own manufacturers'; it's simply a pile of trash."
"Haha, the person above is really a bootlicker. Talking about Fruit's battery life? Fruit's battery life is absolute garbage. Even the Long Battery Life version can't compare to the standard version of my Kunpeng mobile phone. Besides, does your Fruit have fast charging? I'm afraid I've already fully charged and gone out to play for the whole morning while you're still charging."
"There are actually people bragging about Fruit's battery life? Have some shame! Our Red Star's Yangtze River Battery beats yours by ten blocks!"
"Today is April Fool's Day. Could this be an April Fool's joke from Fruit?"
"It's not an April Fool's joke. I just went to the official website and saw that the fruit 5s Long Battery Life version is listed and available for pre-order."
Hao Yang Talks Tech: "I've already placed my order. In my view, there is only one Fruit Company in this world that truly considers its users. When I talked about Fruit before, I complained about its battery and battery life more than once. I didn't expect a Long Battery Life version to be released so soon."
"The person mentioning Red Star above, stop trying to latch onto Fruit's fame. They aren't even in the same league. So what if your fast charging is fast? Aren't you afraid it'll explode?"
"And it's not that Fruit doesn't have fast charging; they just don't use it out of consideration for user safety. The charging technology sitting in their labs is no worse than Red Star's fast charging technology."
"Furthermore, what's wrong with a price increase? For 6,000 yuan, you get to use the world's most expensive, technologically advanced, and unique screen, and you also get the currently strongest A7 processor on earth."
"For 6,000 yuan, you can enjoy the world's best ecosystem services. For 6,000 yuan, you can experience a unique class of fingerprint unlocking."
"For 6,000 yuan, you can experience the world's best after-sales service. For 6,000 yuan, you can experience a phone with excellent privacy protection. For 6,000 yuan, you can experience the most comfortable and smooth iOS system in all of China!"
"6,000 yuan is also the most cost-effective phone at this price point!"
"The Apple Cell technology Fruit brought out this time is enough for our domestic manufacturers to chase for several years!"
Hao Yang Talks Tech is truly staying on top of the trending topics; some even suspect he recorded this video overnight.
"Haha, he can really talk big. I remember three years ago people were saying Samsung and Fruit had even more amazing fast charging technology sitting in their labs. Three years have passed now, and why haven't we seen a single bit of it?"
"@Old Zhang Talks Tech, come back from the dead and take a look; you truly have a successor!"
Hao Yang, stop bragging. Remember that mi 3 you praised to the heavens last time?
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