89: 1999!

"Actually, I noticed this problem before the end of last year and initiated an air purifier project."

"At that time, Zhang Feng, who had just joined Red Star, asked me, 'President Chen, I've never made an air purifier before. I don't know where to start.'"

"I pointed to an oscillating electric fan in my office and told him that adding two layers of filters to an oscillating fan makes an air purifier."

"Many things seem very simple when you take them apart, but it's actually quite difficult to do them well."

"After nearly a year of research and development, I can finally bring this air purifier out for everyone to see today."

A staff member nearby brought over a Red Star Air Purifier and plugged it in.

"classmate xiao xing."

"I'm here."

"Turn on the air purifier and set it to sleep mode."

"Okay, I have performed the operation for you."

"When Zhang Feng handed me the specifications for our air purifier, I was very surprised. Our high-performance smart air purifier has a purification capacity of 410 cubic meters per hour—this figure is quite frightening."

"As a household air purifier, reaching 400 CADR makes it a large-scale unit. Its purification area can range from 28 to 50 square meters; this calculation is based on the recommended national standards."

"It's mainly calculated based on the volume of air in the space. In other words, if your room is about 14 square meters, this air purifier can completely purify all the air in your room in less than 6 minutes."

"Its purification capability is very strong. Since there are no national standards in this regard, many air purifiers on the market either don't label their specs or use false parameters."

"Achieving this kind of capacity is truly not easy. Because there are no mandatory domestic standards, they can choose not to test CADR or just label it randomly, which has no reference value."

"When we cut open the Red Star Air Purifier, we can see it's composed of two layers. The bottom layer is the filter, and the top layer is the air circulation system."

"In reality, it's exactly what I told Zhang Feng: a filter plus a fan."

"Let's talk about the filter first. Our cylindrical filter is molded in one piece with three layers. The advantage of a cylindrical filter is that it allows 360° ventilation, drawing in air from all sides. It's more effective than a flat one."

"Our first layer is called the primary filter, mainly for filtering large particles. The second layer is the HEPA filter, which is very important. We use Grade 11 HEPA filters from Toray in Japan."

"The filtration rate for PM0.3 is 99.99%."

"How large is this filter when unfolded? It's 2.2 square meters. It has 173 filter pleats, providing higher density to filter even finer particulate matter."

"The third layer uses a coconut shell activated carbon filter with a specific surface area of 57,000 square meters. That's equivalent to the size of 8 standard football fields, effectively absorbing harmful substances like formaldehyde, benzene, chlorine, bacteria, and mites, as well as odors."

"For the inhalable PM2.5 that we care about most, it has a 99.99% filtration capacity."

"Our cylindrical filter can be disassembled and replaced very easily. We even added a small handle to the filter because we know that after a long time, the filter element gets covered in dust and dirt. With this handle, you can change it conveniently without getting your hands dirty."

"It can also automatically remind you via your phone when the filter expires. You can also customize the fan speed and sleep mode on your phone, which is very convenient."

"If the phone reminds you that the filter has expired, you can click it and have a new filter element automatically delivered to your home."

"As long as you pay."

Chen Chen's joke made the audience laugh again. In the previous parts of the launch, Chen Chen hadn't introduced the parameters very carefully, but for this air purifier, he went through every single one.

"Everyone understands now that an air purifier consists of a filter plus air circulation. Of course, using an electric fan directly would be a bit 'low.' The design of our Red Star Air Purifier is very high-end."

"Zhang Feng told me that if you want powerful airflow, you must base it on aerodynamics, design it seriously, and carefully polish every detail."

"Our air purifier uses a backward-curved centrifugal fan for high air pressure and large volume. It uses a DC motor."

"Why use a DC motor? First, it allows for stepless speed control, low noise, and high cleaning capacity. I asked Zhang Feng what the disadvantages were compared to ordinary AC motors."

"Minister Zhang said this motor has no drawbacks, it's just a bit expensive. This motor is also the best quality available."

"What's even more impressive is that we used dual motors in the Red Star Air Purifier with independent 4-way air ducts. One motor is dedicated to intake, and the other is dedicated to exhaust."

"With a minimalist industrial design and a footprint of only one A4 sheet of paper, it fits harmoniously anywhere in the home."

"I had our colleagues at Red Star check the real-time prices of other air purifier brands on Amazon and JD.com. Everyone, please look at the big screen."

"We are comparing against world-renowned brands like Panasonic, Blueair, Philips, and Sharp. Look, our purification capacity is the strongest. In terms of weight, we are the lightest. Our footprint is basically the smallest, about the same as Philips at 0.06 square meters."

"Lightest, smallest footprint, and strongest purification capacity. Now let's look at their prices. Not a single one is below 4,000 yuan. The most expensive one, Blueair, has reached a price of 8,000 yuan."

"Can our Red Star Air Purifier achieve half the price of our competitors?"

"At first, Zhang Feng told me this would be difficult. But I gave him a strict order: it must match or even exceed their quality, while the price can only be half or even one-third of theirs."

"After I set this goal, they said to set the price at 1,999."

Led by the hype squad, there was some scattered applause from the audience. Chen Chen was in no hurry and continued:

"Still think it's expensive? I think it's a bit expensive too."

"Even though it's made to be high-end, I still asked Zhang Feng to just tell me the cost so I could price it close to that. Minister Zhang told me the cost is hard to calculate, including mold costs, R&D costs, and design costs."

"Before the press conference, many media outlets and students guessed we would release an air purifier and said Red Star was trying to profit from a national disaster."

"That is pure bullshit."

Chen Chen pressed the remote in his hand, and the 1,999 on the screen behind him instantly turned into a red 999.

"Are you satisfied with this price?"

This time, the hype squad wasn't needed. Everyone was shouting their satisfaction.

Heh heh, this was exactly the effect he wanted.

First, use the competitors' prices as a talking point, then set a price only half of theirs, and finally deliver the killing blow with an ultra-low price.

Although he hadn't held a press conference in his previous life, he had seen Lei Jun's routine very clearly.

"This is the air purifier we at Red Star have made with all our heart. Similarly, it will go on sale next Friday at 10:00 AM on the Red Star Mall and Red Star official website simultaneously."

"No need to worry about flash sales. If you go to grab the little star at the same time, you won't be able to buy our air purifier. Don't worry, it's all in-stock sales; we don't play that flash sale game."

Lei Jun: Who are you implying?

"Today's press conference will come to a temporary close. Please follow our official Red Star news; the second half of the conference will be held next month."

"The souvenir for this event is our latest Red Star Smart Camera. Time was limited, so I didn't say much about it. You can check the Red Star Mall for more camera details."

"Thank you, everyone."