68: Use the Red Star mobile phone to experience a revolutionary life.

In the eyes of Yang Tuo, who had worked at Samsung for many years, making a good product wasn't hard, nor was making a good high-end flagship.

The difficulty lay in how to make users feel that the phone was worth such a high price.

This is the power of brand influence.

For example, the Enjoy series can sell for over 1,500, and consumers are still willing to buy it; a 680 selling for 1,999 still sells well—that is brand influence.

Look at Xiaomi; after several generations of innovation, people still think of their digital series, packed with top-tier specs, and ask: 'Spend over 5,000 to buy a Xiaomi?'

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With that money, wouldn't you go buy a Huawei or a Fruit?

Even buying from the Vivo would be better than Xiaomi, right?

This has been the first impression of the Xiaomi brand for nearly ten years.

It's simply not worth that much money.

No matter how high the specs you pack or how many black technologies you include, consumers still won't recognize it.

Regarding Yang Tuo's question, Chen Chen remained silent for a long time, unable to think of an answer.

After a long while, Chen Chen looked at Yang Tuo and finally spoke: 'I really haven't thought carefully about the positioning. I was thinking of using the Kunpeng mobile phone for geeks and business people, the Red Star digital series for the cost-effective route, and the shining series to drive volume and capture users.'

Hearing Chen Chen's answer, Yang Tuo smiled and said, 'President Chen, your thinking is incorrect. A product's positioning isn't just about using price to distinguish between different groups; it's about using different brands and series to build your product's identity.'

'For instance, our current Kunpeng series—do you want to build it as a business series, a geek series, or an imaging flagship?'

Hearing Yang Tuo say this, Chen Chen was quite puzzled. Weren't those high-end series from his previous life all-in-one devices? They were both business flagships and imaging flagships. But on second thought, that didn't seem quite right. Like Xiaomi's 14 series—the 14, 14 Pro, and Ultra were essentially three different phones, just all under the 14 series name.

'Manager Yang, I think I understand a bit. In the future, we can split the Kunpeng series into two or three versions, each facing a different group. For example, the standard version is a regular flagship, the Pro version is a business flagship, and the Ultra is an imaging or tech flagship.'

'That's only the first step. We also need to maintain consistency in brand marketing. We can't be like a bear picking corn—grabbing one and dropping another, scattered all over. This time we promote our Kunpeng mobile phone's charging, next time we promote our Kunpeng's imaging; they should be separated in a timely manner.'

'And I've noticed that while our Red Star has high popularity on the internet, there's very little marketing investment in traditional channels, and we don't have a familiar ad slogan. This really shouldn't be happening; even Xiaomi is running ads on CCTV.'

Chen Chen had indeed been a bit negligent. When he followed Xiaomi in his previous life, they were already focused solely on internet marketing. He forgot that in the beginning, the mobile internet wasn't fully widespread, and Xiaomi still invested heavily in traditional advertising channels.

The most famous one was the line on CCTV: 'Xiaomi phones are just fast. Xiaomi is born for enthusiasts.'

He held so many classic ad slogans in his hand; why hadn't he thought of using them?

Negligence, total negligence.

It was actually understandable. If a loser is suddenly thrown into the chairman's seat of a large company, there will always be things they forget to do.

'Charge for 5 minutes, talk for 2 hours!'

Chen Chen blurted out this household ad slogan from his previous life.

It was this very slogan that established the Oppo's influence in fast charging. His 40W fast charging was much faster than the 22.5W from his previous life!

It really could achieve 5 minutes of charging for 2 hours of talk time.

Savoring this slogan, Yang Tuo couldn't help but give a thumbs up and praise President Chen's literary talent.

Chen Chen: It's been market-proven, how could it not be good?

'Another thing is the brand descriptor for the Kunpeng mobile phone. To appeal to business people, we need...'

Before Yang Tuo could finish, Chen Chen interrupted:

'Beauty is an attitude, a realm. A gentleman is like an orchid. And then there's "A Jazz Life"!'

The more Chen Chen spoke, the more excited he became. He clearly remembered all these promotions; why hadn't he used them for the products?

He had only focused on promoting specs and charging, without a tasteful phrase to support it.

Look at 'A Jazz Life' from his previous life. Once that promotion came out, it immediately elevated the phone's status.

Yang Tuo was also puzzled at this moment. The phrase 'A gentleman is like an orchid' was something he had tailored specifically for the Kunpeng mobile phone, thinking he could show off his skills in front of his new boss.

Now that Chen Chen had said it first, Yang Tuo felt a bit awkward.

'Yes, President Chen. Since we've already made an attempt in charging and imaging, we can continue this brand tone.'

'Use a Red Star Mobile Phone, Experience a revolutionary life.'

Yang Tuo gave himself a mental thumbs up for his cleverness. Look at this promotional phrase—how beautiful.

He didn't believe it wouldn't move the older generation of business people.

Chen Chen looked at Yang Tuo with suspicion. Was this guy also a transmigrator?

That phrase 'Experience a revolutionary life' was his own original creation.

'Then from now on, I'll leave Red Star's brand building and marketing to Manager Yang!'

Chen Chen stood up and extended his hand to Yang Tuo.

'Rest assured, President Chen, I will definitely not let your trust down.'

After sitting back down, Yang Tuo spoke again:

'There isn't much time left before our new model's release. The first-generation kunpeng phone is also nearing the end of its life cycle, so there's no need to waste more energy on it. I'll go back and prepare a plan first. Starting from our next generation of phones, we will rebuild our Kunpeng brand.'

Then Yang Tuo said a bit sheepishly, 'President Chen, when I was at Samsung, I had a new phone design. Look...'

Uh, Yang Tuo wouldn't be thinking of making the "Smart Window" right now, would he?

That absolutely must not happen.

In his previous life, used colloquially died because of this Smart Window he created.

Netizens called it "hemorrhoids." A phone costing over 3,000 couldn't even be sold for 1,700 in the end.

But the failure of the used colloquially Pro 7 couldn't be entirely blamed on this design or on Yang Tuo.

That design was indeed ahead of its time; the phone's appearance and texture were perfect. It died because of MediaTek's X25 processor.

That was truly a case of "one core in trouble, nine cores watching."

'Well, Manager Yang, we at Red Star are currently developing a new series of phones. I'm afraid we don't have the energy to develop another new model for the time being.'

'But don't worry. Next year, once our new series is developed, I will definitely let your ideas be implemented.'

'Alright. Can I ask if our new phone is a separate series or just a single model?'

Since Yang Tuo had already joined Red Star, Chen Chen decided not to keep secrets anymore. This new series was currently still in a state of confidentiality; only the developers and some high-level executives within Red Star knew about it.

Not a single word had been leaked to the outside world.

Because this phone design would subvert the existing form factor of mobile phones.