64: Male Horse: I was just walking along the road when Red Star came up and punched me twice.
"China sells nearly 400 million power strips a year. Our investigation at Red Star found that the power strips in every household are a complete mess. At that time, looking at those power strips, I said to my colleagues at Red Star, 'What if I put up 20 million rmb to make a power strip and see?'"
"A good product must not only have excellent performance and outstanding quality, but nowadays, it also needs an artistic appearance."
"But is it that companies in certain fields in China lack the ability to do good industrial design? No, they are too complacent, unwilling to consider the consumer, and unwilling to make changes."
"Today, I'm bringing out our Red Star Power Strip for everyone to see."
Shen Rou took two power strips from the side, walked onto the stage, and handed them to Chen Chen. At the same time, the large screen displayed the appearance of the Red Star Power Strip.
The audience didn't cheer or show much reaction. Chen Chen wasn't in a hurry and continued to press the remote control in his hand.
"Looking at our Red Star Power Strip alone might not seem special, but let's compare it with others."
Several power strips slid onto the big screen. They were either white and blue or yellow and white, with several large sockets sticking out. Compared to Red Star's pure white, square power strip, they looked like ugly ducklings.
"Does this comparison give you a better feel for it? After seeing our Red Star Power Strip and then looking at the Rival Company's power strips, isn't ours prettier? More aesthetically pleasing?"
"Yes!"
"It's beautiful!"
Led by the hype team, the atmosphere at the scene began to liven up.
"Our power strip is only the size of a pencil box, full of Red Star's minimalist industrial design style. For the sake of appearance, we've also put a lot of effort into many places that you can't see."
"First of all, our volume needs to be smaller. Additionally, those of you in the plastics industry might know that there must be a Draft Angle. This Draft Angle is related to the volume; if the volume is too large, it can't be pulled out during demolding."
"The Draft Angle on the bottom of the Rival Company's power strip is 3 degrees. I originally wanted to make it 0 degrees, but the Engineer told me it was impossible; 0 degrees can't be pulled out during demolding. Finally, through the unremitting efforts of our Engineers, we achieved a Draft Angle of 1.5 degrees."
"Why 1.5 degrees? This makes the shape of our Red Star Power Strip very pure and square. So we put a lot of work into the details. For this 1.5-degree Draft Angle, we spent a lot of energy and a lot of money."
"At the same time, we've equipped this power strip with 3 USB ports. Some mobile phones and small devices at home can be charged using these USB ports."
Moreover, we've also designed a safety shutter for every socket to prevent accidental insertion, so families with young children won't have to worry about them sticking their fingers or other objects inside."
"Since we've made the exterior so beautiful, we've also made the internal materials top-tier in the industry, using Integrated Purple Copper for the internal connections. We welcome everyone to take it back and take it apart for review."
"Another pain point regarding power strips is that on a household 5-hole socket, after plugging in a 3-prong plug, the other 2-hole socket can't be used. The plug of our Red Star Power Strip has been redesigned. Compared to ordinary plugs, the volume is reduced by 38%, allowing it to be plugged into our Red Star Power Strip while easily accommodating another plug next to it."
As Chen Chen introduced this part, both the live stream viewers and the audience on-site listened intently to his explanation. This was the first time a press conference had detailed the design and construction of a power strip.
To be able to talk so much about a single power strip—design, materials, the number of processes—it truly brought a different experience to the current audience.
"The price of this power strip is 49 rmb. We also have a Pro version with 5 sockets for 69 rmb, which supports remote power-off and power-on via mobile phone."
At this point, many in the audience were a bit stunned. You're making a power strip controlled by a phone?
What's the use?
Can a Red Star Power Strip connect to the internet too?
"After the press conference, it will be listed on the Red Star Mall, and everyone can buy it as needed."
"There are two more products coming up, so please don't be in a hurry to leave."
Seeing that some media members were already preparing to get up and leave, Chen Chen spoke up to stop them.
There's more?
No wonder he didn't say much earlier when introducing the phone, skipping over this and that.
Isn't this a phone launch event?
Why were the various phone configurations glossed over, while these products are being introduced in such detail?
Hearing Chen Chen say this, the entire venue fell silent again, waiting to see what other products Red Star could bring.
This press conference was truly interesting.
"I'll briefly introduce Red Star's next product. This press conference has already gone on for a long time, and I see many students can't wait to go back."
As Shen Rou brought out an electric fan, the audience burst into laughter. They wondered what kind of product it would be.
Is an electric fan even worth holding a press conference for?
"This electric fan was already listed on the Red Star Mall this year and has received praise from many students. Today, I still want to briefly re-introduce it to everyone."
"The appearance of the fan is also full of modernist minimalist design style. Its motor is... and our Engineers have also redesigned the fan blades, making it more efficient than ordinary electric fans..."
"Similarly, this fan also supports phone control. Sometimes when you're lying in bed and don't want to get up, and you want the fan to oscillate or increase the wind speed, you just need to open your phone to operate it. It also supports a sleep timer, all of which can be controlled via phone."
Many audience members who hadn't seen this fan before immediately became interested. The weather was already getting hot, and when lying lazily in bed not wanting to move, being able to control it with a phone was indeed very convenient.
"The price isn't very expensive, at 149 rmb. And after Red Star's next press conference, this fan will become even more interesting, so everyone can look forward to that."
"The last product is one I believe many star fans have already used. Our Red Star Power Bank has surpassed one million units in sales in the two months since its launch. But for those who haven't been following Red Star, you might not be aware, so let me introduce it to you."
"The Red Star Power Bank uses top-tier cells from LG and Panasonic, and features an integrated aluminum alloy shell design for a great grip. It also supports Red Star's 18-watt fast charging, making it very fast whether charging a phone or the power bank itself."
"At a price of 79 rmb, compared to those power banks on the market that often cost one or two hundred, it's really a great deal. Students who need one can go to the Red Star Mall to buy it."
"This press conference ends here. Thank you, everyone. Red Star has prepared a souvenir for you, which you can collect as you leave."
"One Red Star Power Strip for each person."
"Thank you, everyone."
After it ended, Chen Chen walked off the stage. Talking so much had left his mouth a bit dry.
He really didn't know how Lei Zi managed to get through those press conferences that often lasted for hours.
He took the water cup handed over by Shen Rou and took a large gulp, nodding with satisfaction as he watched the audience lining up at the exit to collect their power strips.
If nothing else, at least Company might have a little trouble sleeping tonight.
Setting down the water cup, he became more and more satisfied with Shen Rou. Not only was she easy on the eyes, but she was also outstanding in her work. Most importantly, she was truly attentive, handing him the water cup as soon as he stepped off stage.
Satisfied, very satisfied.
"I have to say, I love attending Red Star's press conferences. There's a souvenir to collect every time. I heard that when Shine 1 was launched, President Chen gave everyone a phone right on the spot."
"Holy crap, for real? A phone for everyone?"
"Of course it's true. A few days ago, I went to the used colloquially press conference, and it was just like Bai Yongxiang's head—not a single hair to be found."
...At this moment, Huo Kuan, the boss of Company, was completely bewildered after receiving the report from the marketing department.
Aren't you Red Star supposed to be making mobile phones?
Why did you come out with a power strip?
Huo Kuan's current feeling was that his Company was just minding its own business walking down the road, when Red Star came over and gave him two solid punches, then looked up and asked: 'What do you think of my product?'"
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