43: Mr. Yu, remember to treat us to a meal.

After the press conference, the expressions of Lei Jun and the others were not good; they were all pondering how to cope with the shining 2 with this configuration.

Find Taiwan novels on Taiwan Novel Website, all the excitement is there.

Being able to provide such a configuration at a price of 799 is simply a killing blow.

If Huawei were to sell a phone with this configuration, it would definitely have to sell for around 1500. Now that Red Star is selling it for 799, how are we supposed to compete?

"President Yu, remember to treat us."

After the group walked to the parking lot, Lei Jun turned around and said to Yu Chengbei.

"President Lei, how can you be so certain that the price of the shining 2 is 799 and not 999?"

Lei Jun said unhurriedly:

"Actually, I wasn't sure that Red Star would price it at 799."

As soon as these words were spoken, Yu Chengbei was even more confused.

"Actually, a price of 999 or 899 would be fine, but it wouldn't be stunning enough to move consumers."

"Red Star's strategic intent must be to take advantage of the fact that major mobile phone manufacturers haven't noticed the hundred-yuan phone market yet, and use a super-high configuration at a super-low price to quickly occupy the market and lock in users."

At the time, Lei Jun didn't say the latter part because that was his own plan.

It's just that Red Star beat him to it again.

"It seems we really need to shout that the wolf is coming."

After speaking, Yu Chengbei got into his car and left, preparing to take the nearest flight back to Shenzhen.

Sigh, this Chen Chen has truly mastered my futures-style strategy to perfection.

Although Red Star keeps emphasizing that they are just making friends and not making money, isn't it still necessary to rush to buy?

The first few batches of goods might indeed not make money or even lose money, but once the orders accumulate to a certain level, quantitative changes lead to qualitative changes. Coupled with Moore's Law, the supply chain prices will be continuously driven down, and won't the profits come then?

Besides, it's about high volume with low margins. Currently, the bulk of mobile phone shipments in China are still low-end phones. Don't look at how popular the hongxing 2nd generation and da mi 2nd generation are selling on the internet; seeing millions of units sold seems like a lot, but compared to low-end phones, it's simply dwarfed in comparison; there is no comparison.

"Let's go. Back to the company."

"Alright, President Lei."

Having received the reply, the driver drove that iconic maybach slowly towards the Xiaomi headquarters.

Lei Jun sat in the car with his eyes tightly shut, thinking about countermeasures. This press conference made him see Red Star's control over the supply chain and its grasp of product positioning.

For Xiaomi, this is not a good thing.

Red Star's progress is simply too fast. It took Red Star only a short year to transform from a traditional channel manufacturer to an internet channel manufacturer.

As a manufacturer that is also an internet channel, Xiaomi is too passive. Originally, it was thought that by joining the 863 Program, Xiaomi would be able to get a certain amount of government support. Judging from the current situation, Red Star must have also joined the 863 Program, and perhaps even before joining, they had already planned to lay out the hundred-yuan phone market.

#shining 2 799#

#799#

Unlike the shining 1, which didn't have much promotion, within just over an hour after the press conference, the entry for the shining 2 surged to the fourth and third place on the hot search list.

The popularity is still rising continuously.

The entire internet is boiling. No one expected that Red Star would actually increase the quantity without increasing the price, remaining at 799 even with a significant upgrade in configuration.

Compared to other manufacturers, the current copycat phone manufacturers are really trembling a bit.

Originally, there wasn't much market share left for copycat phones, and they could only scrape by in the hundred-yuan phone market.

Now that this 799 hundred-yuan phone from Red Star is out, it seems they want to send copycat phones into the river of history.

As for other manufacturers, they haven't reacted yet and haven't seen the huge potential of the hundred-yuan phone market. By the time they realize this market exists, the hundred-yuan price point will have already started a brutal price war.

For consumers, they welcome it with both hands that a manufacturer can seriously make products at this price point. Furthermore, some young people saw that the shining mobile phone was actually co-branded with QQ Zone, and purchasing it successfully would also gift a Penguin Yellow Diamond.

Isn't this like pie falling from the sky?

Just rush to buy it.

As the first batch of 300,000 shining mobile phones went on sale the next day, they were snatched up in less than 10 seconds.

Lu Weiqi also immediately published an announcement that the 300,000 units of the shining 2 sold out in less than 5 seconds.

Once this announcement was released, it rushed to second place on the Social Media Platform hot search list at rocket speed.

"CEO Lu, it's out of stock! When will the second batch go on sale?"

"CEO Lu, CEO Lu, hurry up and stock up! If you really can't, you go to the factory to screw in bolts yourself."

"Who is 300,000 units enough for? Bring another 300,000! 300,000 units every day!"

As many netizens flocked to Lu Weiqi's Social Media Platform and the official Red Star account to urge for more stock, Lu Weiqi had no choice but to issue another announcement: [The second batch of shining 2 is currently being urgently prepared. Next Friday, we will be selling it for a limited time on Mao Gou, the Red Star official website, and the Pinduoduo mall.]

Pinduoduo also seized this wave of popularity and launched a pre-order campaign directly on the Pinduoduo mall, with the homepage even displaying a large [shining 2 limited-time subsidy, only 769].

For the second batch of goods, Lu Weiqi placed an order for 500,000 units, planning to release 50,000 on each platform and 300,000 on the Red Star official website. As for the third batch of goods, it's hard to say, at least we have to wait for the suppliers' prices to drop a bit more before selling.

We have to make a living, don't we? Besides, it's also easy to maintain the buzz.

Chen Chen estimated that even if Xiaomi was stimulated by Red Star and made their Redmi phone in advance, it would definitely be after the Spring Festival or even until May before it would be released. After a few months of production capacity ramp-up, there would be plenty of time left for the shining 2.

We can control the shipment volume according to the plan.

Besides the good news of the success of the shining 2, Lu Weibing brought another piece of good news.

Zhang Feng, who resigned from Yingdahua and rested for a period of time, has agreed to join Red Star and will come to work in a few days.

Upon receiving this news, Chen Chen was truly overjoyed. He knew this person's ability; apart from that one incident of forgetting to register a trademark and getting his base stolen, he was indeed very strong in other aspects.

Otherwise, he wouldn't have been able to reach the position of General Manager at Yingdahua.

The power bank and air purifier projects have always been handled by Chen Chen himself, but he is naturally quite lazy, and he is not particularly clear about the ins and outs of these things. He can only provide an idea, and the specific implementation still needs to be done by the people below him.

Once Zhang Feng joins Red Star, these things can be handed over to him all at once, and even the entire ecosystem chain of products can be handed over to him.

Of course, stock options will definitely be included.

Chen Chen doesn't want to be like Old Huang, who was stingy with equity, and then had his subordinates poached away.