122: Section 122

Although on the day of the event, the exaggerated half-price sale in the mall allowed Dota Mobile to surpass King's in user numbers for that day, it was only for that day.

Because of the explosive popularity of the War Order and Treasure Hunt, King's attracted a large number of players.

So, a few days after both games simultaneously launched celebration events, King's user numbers once again surpassed Dota's.

And it has remained that way until now.

Although King's did not continue to publicly release daily active user numbers after that.

However, everyone within Penguin Group at the time knew.

During the month that Dota Mobile was undergoing changes, King's user numbers were at least ten million more than Dota Mobile's.

Because at that time, Dota Mobile's user numbers had already dropped to the twenty million level.

Penguin Group internally estimated that King's daily active users at that time had reached thirty million.

And now.

Although the new version of Dota Mobile has been criticized by many players, it has indeed stopped the loss of players, and even the number of daily active users has finally shown an upward trend, slowly increasing.

And after a week of various aggressive promotional activities, when Dota Mobile's daily active users returned to the thirty million mark.

Penguin Group slowed down its promotion of Dota Mobile.

As for the reason, it is simple.

It was not because of an insufficient budget.

Rather, from Penguin Group's perspective, the total mobile game user base in Yan Country is at most sixty million.

And Dota Mobile has captured thirty million of those users, while the other thirty million are certainly already playing King's.

Because the two games are very similar now.

Therefore, there is no overlapping player base.

Most players will basically only choose to play one of the two games.

And the exaggerated activities of the previous week, although they gave away Q coins.

However, those King's players who would switch to Dota Mobile for Q coins must have already done so, and the remaining King's players, who were not swayed in the previous week, certainly won't be swayed later.

So, from Penguin Group's perspective.

The number of players for both games is now basically very close.

Players of both games are also unlikely to switch to the other game for small events or a few dozen Q coins.

Originally, in this situation.

Both games should have developed steadily and calmly for a period.

Then let the players choose who the ultimate winner is.

But Penguin Group, having been frustrated by King's, was unwilling to wait like that.

Since the new version of Dota has been launched, they must reclaim the throne of the highest daily active user count.

Even if their daily active user numbers are the same, it's unacceptable.

However, after the baptism of various large-scale events by the two games, ordinary actions can no longer attract these players.

So the new Dota Mobile is preparing to launch the biggest welfare event in Penguin Group's gaming history.

In order to ensure that the new Dota Mobile regains its lead over King's in user numbers.

Penguin Group spared no expense.

At this time.

One week after the launch of the new version of Dota Mobile.

Penguin Group Building.

Mobile Game Department.

"Mr. Ma, the user numbers have basically stabilized now, with very small daily increases and fluctuations."

"King's user numbers should be similar to ours."

"To break this deadlock, we must act."

In Ma Liuyun's office.

He and several high-ranking Dota Mobile officials were discussing the details of the upcoming event.

The words just spoken were from Ma Liuyun.

After Ma Liuyun finished speaking.

Li Wenqiu, who was beside him, was somewhat worried.

"However, I still feel that the scale of this event of ours might be too large."

"This is an event scale that has never been launched in Penguin Group's gaming sector."

"Before, at most, we would give away skin fragments, or have mall discounts and such."

"But this time."

"We are directly giving away skins, experience cards, and other items, and the conditions for claiming these items are also very simple."

"Do we really need to do this?"

Listening to Li Wenqiu's words.

Ma Liuyun took a deep breath and nodded seriously.

"In order for Dota Mobile to surpass King's again, this sacrifice is necessary."

"Moreover, these skins, experience cards, and other items are essentially just lines of code."

"You shouldn't equate them with their purchase value."

Speaking of this, Ma Liuyun looked at the others.

"You should know."

"After the new Dota Mobile was launched, because of the similarity in game content, only one of it and King's can survive, right?"

Everyone nodded.

"Mr. Ma, you told us this before."

"However, the current situation is a bit strange; the user numbers for King's and Dota Mobile have both stopped at around thirty million."

"It seems there's no sign of a life-or-death struggle."

Ma Liuyun was a little surprised.

Because Penguin Group internally was still unaware that King's had already tapped into many potential mobile game users, and King's had not publicly disclosed its user numbers.

So Penguin Group internally still believed that King's user numbers were similar to theirs, around thirty million.

And listening to Ma Liuyun's words, Ma Liuyun directly shook his head.

"This is just a temporary appearance."

"This kind of strange balance is actually extremely dangerous."

"Our previous activities barely allowed the new Dota Mobile to catch up to King's user numbers."

"Because the new Dota has only been launched for about a week, most players haven't reacted yet."

"If we do nothing and let the two games develop naturally."

"Once all players discover that one game is more fun than the other."

Ma Liuyun looked at Li Wenqiu.

"Then as time passes, the user numbers of one game will continuously flow to the other game."

"And this kind of loss cannot be slowed down by any method."

"It's just that now, no one knows what this game that will last until the end is."

"Can you guarantee that this game will ultimately be Dota Mobile?"

Listening to this sentence.

Everyone exchanged glances a few times and finally shook their heads.

On this point, they indeed did not have much confidence.

A few months ago, they would never have imagined.

That a core project fully developed by their Penguin Group would not give them full confidence to defeat another competing product.

And looking at their actions.

Ma Liuyun continued.

"Even if Dota Mobile has a greater chance of winning, I am not willing to wait."

"Taking the initiative is my character."