17: Section 17

Li Wenqiu burst out laughing.

"I doubt even a few hundred thousand will be enough."

"This kind of lousy show will definitely be slammed after it airs, and Douyin might even get a negative backlash because of it."

"As long as our user numbers continue to crush Douyin, and as long as users develop a habit of using our app over time, Douyin will absolutely never be able to catch up to us."

"I was even thinking about how to continue suppressing Douyin, but now it seems I don't need to do anything at all; Douyin's own bizarre actions will be its undoing."

While there was widespread jubilation within Weikan, Wang Mo's mindset remained unchanged.

However, both Weikan and Douyin were currently waiting for the two shows to air.

Once a certain app truly breaks out, the battle for the top spot in short videos will essentially be decided.

Under these circumstances,

The broadcast times for both shows arrived as scheduled.

Chapter 18: Show Begins, Douyin Exclusive Sponsorship!

Inside a residential area in Shucheng.

Xiao Zhou had settled onto the sofa early today, ready to watch "I Am a Big Singer," a show he had been eagerly anticipating.

He was a fan of every season of i am a big singer, so he always loved this show.

As 8 PM arrived,

I Am a Big Singer began airing on television precisely on time.

Following the show's logo and transition, the host appeared on screen.

"Welcome to this season of I Am a Big Singer. This program is exclusively sponsored and broadcast by Weikan Short Video. Watch videos on Weikan, everything you want to watch is here."

"Today's first episode of the singer program, we welcome seven singers..."

As the program began to play, one singer after another performed on stage, and the Weikan download link was consistently displayed in the bottom right corner of the screen.

An hour later,

The program had passed the halfway mark and entered a two-minute commercial break.

Upon seeing the advertisement, Xiao Zhou stretched, took a sip of water, and then casually picked up the remote control and started pressing buttons.

Although he liked i am a big singer very much, he didn't like waiting for commercials.

As he casually pressed the remote control, the programs on the screen kept changing.

And just then, Xiao Zhou, not knowing which program he had landed on, suddenly heard a line.

"I eat hot pot, you eat hot pot base."

Hearing this, Xiao Zhou instantly froze.

"What the heck? What is this thing?"

"Why do I have to eat hot pot base?"

Xiao Zhou put down the remote control, wanting to see what he had just heard.

And once he looked, his attention was completely drawn into the program on the screen.

He had never encountered this type of program format before, nor had he ever heard of hip hop.

So, almost instantly, he was captivated by this novel television show.

He even forgot to turn back to watch I Am a Big Singer.

After all, he was also a university student, making it easy for him to accept new things.

And once he started watching,

He watched for over an hour, directly until the end of this episode.

The format of this show was unlike any previous program in Yan Country.

Just as the first episode of hip hop was about to finish airing, he received a phone call.

"Xiao Zhou, you lost. Ziqi isn't first in the first episode of i am a big singer."

"Really? I didn't watch i am a big singer."

Hearing this, the person on the other end of the phone was stunned for a moment.

"Aren't you a fan of i am a big singer? You've always been looking forward to this variety show, so why aren't you watching it now that it's out?"

"I found a more interesting variety show. This show is so much fun! Have you heard of hip hop?"

"There's actually a variety show that can make you, a fan of i am a big singer, not watch i am a big singer anymore? Quick, quick, tell me the name of this variety show. I really want to see if it has that kind of magic."

After hanging up the phone,

Xiao Zhou was still savoring some of the lyrics from the audition, but because the audition broadcast was incomplete and each contestant's song was edited, he wanted to watch the full version.

And just then,

The hip hop program host's voice sounded on the screen.

"This program is exclusively sponsored and broadcast by Douyin. The complete audition videos of each contestant will be exclusively broadcast on Douyin."

Hearing this,

Xiao Zhou immediately took out his phone, searched for Douyin, and started downloading it.

.

"This is Wudu."

"Can you freestyle?"

"Skysky."

In a dormitory at a university in Modu, strange, catchy sounds kept coming from the upper bunk.

"I say, Old Third, what are you mumbling about over there?"

"Yo yo, skysky."

"Old Second, don't mind Old Third, he seems to be watching some variety show called hip hop, he's already obsessed."

"Is this show that interesting? I'll go watch it tomorrow too."

.

On this day, the two programs aired with less than half an hour between them, simultaneously launching on different TV stations and video platforms.

Employees within Douyin and Weikan were closely monitoring the real-time viewership ratings and playbacks of both shows.

Among them,

Only Wang Mo seemed to be an outsider, completely indifferent to the viewership ratings of hip hop and i am a big singer.

Because he knew very well.

hip hop was not a show that became an instant hit from its very first episode.

It slowly exploded across the entire internet and became a super hit variety show after two or three episodes, thanks to its various catchy lyrics.

Among young people, the influence of hip hop was something i am a big singer could not compare to at all.

And the viewership ratio on the first day after the two shows aired was indeed very different.

i am a big singer's viewership rating surpassed three, while hip hop only had zero point five.

Seeing this situation, Weikan's internal team was filled with cheers. In their view, after these two shows finished airing, Weikan's user base would completely and utterly pull ahead of Douyin.

And the impact of i am a big singer indeed became apparent the next day, with two related hot searches directly climbing to fourth and fifth place on the weibo hot search.

But what no one expected was that

Just two days later,

A Yan Country hip hop hot search directly ignited the entire internet, climbing to the top spot.

Chapter 19: Variety Show Explodes Across the Internet, Douyin Users Soar!

And this hot search was a lyric sung by a hip hop contestant.

"I eat hot pot, you eat hot pot base."

Because of the strangeness of this hot search, many people didn't know what it meant, so they would click on it to see.

Weibo hot searches with a gimmick generally attract a lot of clicks.

And the gimmick of this phrase was undoubtedly quite exaggerated.

Many people clicked in because of this strange lyric and then discovered that this phrase came from the newest variety show.

Moreover, this variety show was a hip hop-related show that had never appeared in Yan Country before.

In the comments section of this hot search, countless users who had watched the first episode of hip hop were also promoting it without reservation.

"This variety show is really interesting. My roommate is obsessed now, always saying 'skysky' every day."