15: Section 15

Only a few of the hottest, top-tier software applications could achieve that level of daily active users.

There are fewer than ten software applications in China with an average usage time exceeding one and a half hours.

Now, in Li Wenqiu’s mind, only Wang Mo’s two sentences kept replaying.

“Even if it’s Big Data, there are still differences between different Big Data.”

Thinking of this,

Li Wenqiu looked directly at the team leader responsible for Big Data development, who was standing nearby.

“What’s going on?!”

“Why is our users’ average usage time still unable to catch up with Douyin?”

“Didn’t you say that the quality of our Big Data was similar to Douyin’s Big Data?”

Three days ago.

Li Wenqiu was still anticipating that this time, Weikan would be able to completely crush Douyin.

However, the concrete data was undeniable.

Aside from user volume, Weikan could not compare to Douyin in any other aspect.

And Li Wenqiu knew very well that this user volume was entirely bought with money.

In terms of software content and quality alone, Weikan was completely inferior to Douyin.

Facing Li Wenqiu’s questions, the development team leader’s face also turned pale.

He wiped the sweat from his forehead and said,

“We’ve already done our best.”

“While developing Weikan’s Big Data, we also sought support from top international technical experts.”

“Weikan’s Big Data is the best Big Data we could develop.”

“Nonsense,” Li Wenqiu roared.

“Are you implying that…”

“All the top programmers in our entire Penguin Software Department are inferior to just one Wang Mo?”

The development team leader swallowed and looked at the screen nearby.

Then he slowly said,

“From the current situation,”

“That is indeed the case.”

Chapter Sixteen: Next Step, Exclusive Title Sponsorship for a Hit Variety Show!

The integration of Weikan’s Big Data information did not affect Wang Mo’s strategy for Douyin.

He knew very well.

It probably wouldn’t be long before Weikan’s internal team would notice the disparity between their Big Data systems.

In this world, where technological capabilities were several levels lower than in his previous life, no one could create other Big Data systems comparable to Douyin’s Big Data.

In fact,

Weikan’s Big Data was indeed several levels below Douyin’s Big Data.

Before, all video and advertisement recommendations on Weikan were completely random.

After integrating Big Data, the situation only improved slightly.

Although female users wouldn’t see too much content that interested men, the specific segmentation was still insufficient.

For example,

A female user who had just graduated from high school wouldn’t be shown advertisements for razors, but she might see information about maternal and infant products, which was still content she wasn’t interested in.

If it were on Douyin,

This recent graduate, a prospective university student, would be shown videos about how to relax during the senior year summer vacation, what to expect in university, and what to prepare for military training.

The difference between the two was undeniably significant.

However,

Although Weikan still had many flaws, this basic Big Data allowed it to gradually stabilize and halt the decline in user numbers.

After lowering the advertising unit price, this basic Big Data promotion still attracted many businesses.

It could be said that,

After several months of fierce competition between the two software applications, both Weikan and Douyin had now entered a stable transition period again.

At the same time,

Due to Penguin’s aggressive promotion of Weikan,

Weikan’s user volume temporarily still held an advantage over Douyin.

Both sides were waiting for the next phase to begin.

Now that both software applications had stabilized, the next step was to truly make them mainstream.

And this could not be achieved merely by advertising online.

It required the impact of massive traffic and immense discussion to truly break out.

And to achieve this, there was a very simple method.

That was to bet on variety shows for sponsorship!

And Wang Mo remembered very clearly.

In his previous life, after Douyin was initially known to young people through various cosplay and dance videos, what it did next was successfully sponsor a top-tier hit variety show.

After sponsoring this variety show,

Douyin’s daily active users in his previous life directly increased to the tens of millions!

A month later.

Outside the company building, which had been renamed Junzi Group.

Zhang Fan walked towards Wang Mo’s office with a stack of documents.

As soon as he reached the door, he saw a familiar face from television inside Wang Mo’s office.

“CEO Wang, thank you so much for this investment. Without this investment, I might have had to sell my house just to make this movie.”

“Don’t worry, I have great confidence in this movie. It will definitely make you money.”

The person speaking inside Wang Mo’s office at that moment was Wu Jin, who was preparing to film wolf warrior 2.

After a few more pleasantries, Wu Jin turned and left Wang Mo’s office.

“Boss, you invested in a movie?” Zhang Fan walked into the office.

And Wang Mo nodded.

“Invested a bit.”

Wang Mo stated a number.

Hearing this number, Zhang Fan was stunned.

Because the funds Wang Mo invested in this movie were almost eighty percent of their company’s current available assets.

“Boss, are you serious?”

“If this movie doesn’t do well at the box office, you’ll lose a lot.”

Wang Mo smiled.

“I trust my judgment.”

“Did you need something from me?”

Zhang Fan nodded.

“I just received news that during the upcoming summer season, Weikan plans to exclusively title sponsor an S-grade variety show, I Am a Big Singer.”

“Boss, you should know what an S-grade variety show represents. Before each variety show airs, the market will conduct an initial evaluation based on these shows.”

“And S-grade variety shows are the cream of the crop, possessing absolute potential to become a hit. Every S-grade show means that it will encounter no competition when it airs.”

“This kind of exclusive title sponsorship will bring huge traffic benefits to businesses.”

“I estimate that the S-grade variety show I Am a Big Singer will at least double Weikan’s user volume.”

“I think our Douyin can’t just sit back and do nothing, so I went to collect some information about upcoming variety shows.”