334: Section 334

Now, other internet practitioners are all looking forward to Junzi Group announcing the results of the ten-day open beta.

The reason Junzi Group so unusually stopped its promotions was for only one reason.

They have enough confidence in the game League of Legends; they do not need other long-term activities to cultivate users' playing habits.

They believe that most players, after playing this game, will naturally become loyal players of this game...

They do not need to keep pouring money into it.

Whether Junzi Group's choice is correct will depend on the game's true retention and daily active users when there are no activities or promotions.

And on the day League of Legends stopped its promotions and marketing,

the game's official Weibo also directly announced that League of Legends had garnered 30 million registered players during its ten-day open beta!

This Weibo post immediately ignited the entire Yan Country PC game community.

No one had expected that in just ten days, League of Legends would create such an exaggerated achievement.

Before, not to mention Yan Country, even the entire world had never seen such an exaggerated PC game achievement in such a short time; 30 million registered users in ten days can be said to be an astronomical figure compared to other games.

The previous Dota, after so many years of operation, had a global registered player count of only 50 million, just 20 million more than League of Legends, which had only been in open beta for ten days!

It should be known that Dota's 50 million registrations took nearly ten years to achieve, while League of Legends reached 30 million in ten days.

The comparison between the two can no longer be described as a world of difference.

Furthermore, it should be noted that currently, League of Legends has only undergone large-scale promotion in Yan Country, and all other overseas servers have not yet had the chance for promotion and publicity.

This means that these 30 million registered players are basically all from Yan Country!

And this number has already exceeded the registered number of Dota players in Yan Country.

Although many users know that League of Legends' achievement is greatly related to WeChat and Douyin.

These two applications, one being the most used national chat software and the other the most used casual software, their strong promotion is quite terrifying.

But even so, League of Legends' achievement can still be called a miracle, simply because it is a PC game, not a mobile game or mobile application.

However, now, with the conclusion of League of Legends' promotion and marketing in Yan Country, everyone's attention is focused on how many of these 30 million registered players will remain!

Chapter 259: Penguin's Silence, Dota in Jeopardy.

The day after the League of Legends open beta event concluded, at Penguin Group, within the Dota department.

"30 million registered players, that's too exaggerated."

Looking at the registration numbers for League of Legends announced yesterday, Li Wenqiu's face was somewhat pale.

He knew that with the help of Junzi Group's promotions, League of Legends could indeed attract many people to register in a short time, but he had not expected the number to be so high.

Listening to Li Wenqiu's words, Ma Liuyun, who was beside him, couldn't help but murmur, "We made a huge mistake in our previous judgment of League of Legends."

"The quality this game currently exhibits can completely threaten Dota's existence."

"A PC game, with about 30 million registered players in Yan Country alone, we underestimated the influence of this game too much."

At this time, most of Penguin Group's senior executives were in this office in the Dota department.

Facing the offensive from League of Legends, they had put aside all their previous underestimation.

No one had expected that this company, which had never developed a large-scale PC game before, would produce a large-scale PC game of such high quality on their first attempt.

After Ma Liuyun finished speaking, Ma Liuyun on the side couldn't help but take a deep breath and murmured, "Actually, this number of registered users is all achieved by throwing money at it."

"If we also launched similar activities, allowing players to directly receive cash for registering Dota, then Dota's registered users would also double in a short time."

Upon hearing this, Ma Liuyun also nodded.

"That's true."

"But this number still looks incredibly exaggerated."

After Ma Liuyun finished speaking, Ma Liuyun shook his head.

"Actually, it's not too exaggerated."

"As long as you're willing to spend money, we can definitely achieve such results."

"It's just that this kind of cash-giveaway promotion method requires an exaggerated cost."

"Before, whether it was Dota or all other software when they were first launched, we basically never did this; even if we did, it was just small Red Envelopes, at most a few yuan, completely incomparable to the amount given away in the League of Legends event, and other internet companies basically wouldn't do such cash-giveaway marketing for new software."

"But Junzi Group, I remember, has already done this kind of activity several times."

Ma Liuyun looked at the others.

"And the main reason we and other internet companies don't do this is because we are unsure whether the new software we promote and market will succeed, and whether it can recover our costs."

"Generally, this direct cash-giveaway marketing requires expenses that are the sum of the software development cost plus promotion and marketing; directly giving cash to attract users requires too much budget, and if this new software fails, the developer's losses will be even more exaggerated."

Ma Liuyun paused.

"This is why we and other internet companies rarely use cash giveaways to market new software."

"No one knows if a brand new software will succeed, no one knows if the invested funds will go to waste, so they won't use this crazy cash-giveaway method for promotion."

"But only after a software is determined to have prospects will a company do this."

"But Wang Mo, it's as if he knows in advance that these software will succeed; he doesn't hesitate to invest, directly releasing one sum after another through this registration-for-Red Envelope method."

Ma Liuyun's expression became much more serious.

He paused, looking at the serious faces of the others, then continued, "If, after conducting such a cash-giveaway event, the software fails, then the loss from that one instance would make Junzi Group bleed heavily, but Wang Mo has bet correctly every single time."

"This time with League of Legends, I wonder if it will be Wang Mo's first failure."

Ma Liuyun had long understood that League of Legends' direct registration-for-Red Envelope activity would definitely bring a huge amount of traffic and registered users to the game.

The key is that all internet manufacturers know about this kind of activity, and have known about it for a long time.

However, no one has ever dared to do it.

This is because they are unsure whether their investment in new software will succeed, but Wang Mo's courage allows him to do it every time.

As Ma Liuyun's words continued to sound, the others in the office also recalled their confrontations with Junzi Group over the years; indeed, it seemed Wang Mo was always one step ahead of them every time.

Wang Mo's vision, after being tested by the market for a long time, has not yet shown any problems.

Subsequently,