192: Section 192

As long as WeChat users bind their bank cards to their Weixin Wallet, changing their mobile payment habits will be much simpler.

At the same time.

As time went on.

As the number of WeChat Pay system users increased, many private merchants who were forced to choose between two options also began to use WeChat's merchant QR codes in their stores.

And they quickly discovered that while Blue Wallet verbally threatened to recall their collection codes, in reality, they did not have the courage to do so.

Because Blue Wallet's internal team also knew.

If they really engaged in such monopolistic behavior, forcing merchants to choose between two options, then WeChat, which had been watching them closely, would not let this opportunity pass.

And as more and more merchants discovered this.

WeChat's merchant collection QR codes also began to increase rapidly.

Yan Country.

In a small second-tier town in the south.

"Alright, your total here is one hundred and twenty yuan."

The supermarket owner said to the elderly woman in front of him.

Because this supermarket was the largest in the town, it usually had quite a few customers.

"I'll use WeChat."

"WeChat, huh?" the owner murmured, then pulled out his mobile payment QR code.

"You don't need to scan the QR code on the table for WeChat; that's for Blue Wallet."

"Just scan my phone directly."

As he finished speaking, the elderly woman scanned the code and paid directly.

The next second.

One hundred and twenty yuan was received.

The supermarket owner began to bag the items for the elderly woman.

But looking at the message on her phone, the elderly woman paused.

"Why didn't WeChat give me a consumption coupon? Didn't it say there would be a discount?"

Hearing this, the owner was stunned.

"WeChat discounts require a merchant collection code, which I don't have."

Because most customers currently used Blue Wallet, the owner was afraid that if he applied for a WeChat collection code, his Blue Wallet merchant code would be recalled.

That's why he had never applied for a WeChat merchant code; if someone used WeChat Pay, he could only use his personal collection code.

After the owner finished speaking.

The elderly woman instantly became displeased.

"I don't want the items; give me my money back."

"Such a big supermarket, and they don't even have a WeChat merchant collection code."

"I'm not buying it, not buying it."

The elderly woman's purpose in buying things this time was for WeChat's consumption coupons, but she didn't expect that she couldn't use them.

Facing the elderly woman's complaint, the supermarket owner was also helpless and could only obediently refund the money and return the items.

And the same scene.

Had occurred many times in the past half-month.

Moreover, as time went on, more and more people wanted to use WeChat Pay.

The owner didn't realize yet that it was because Blue Wallet's consumption coupons had already been used up.

And looking at the elderly woman's retreating figure, the owner steeled his heart and dialed a phone number.

It was the WeChat ground promotion team that had approached him half a month ago.

Watching more and more customers choose to pay with WeChat, the owner finally couldn't sit still.

At worst, he could reapply for a Blue Wallet merchant code using a family member's number later.

And the WeChat ground promotion team was very fast.

Three hours after the owner made the call.

A WeChat merchant collection QR code appeared at the entrance of the largest supermarket in this small town.

As time continued to pass.

One month after WeChat's online payment function was launched.

The usage rate of WeChat's merchant collection QR codes in various offline shops and stores had reached one-third of Blue Wallet's.

However.

The drawbacks of increasing WeChat Pay users through consumption coupons were also very obvious.

That was.

When the first round of consumption coupons was gradually used up and exhausted, the usage rate of Weixin Wallet plummeted wildly.

Users who still maintained the habit of WeChat Pay were basically older users who had not used Blue Wallet before.

As for other user groups, after WeChat consumption coupons were used up, they basically returned to Blue Wallet.

Regarding this situation.

Ali Group's internal team had naturally anticipated it early on.

And they knew very well that WeChat's foundation was far inferior to Ali Group's.

Therefore.

Shortly after the usage rate of Weixin Wallet began to plummet, Blue Wallet launched a second round of consumption coupon activities, hoping to further increase user stickiness.

They knew that Weixin Wallet could not afford this kind of real money-burning activity as much as they could.

What Ali Group didn't know was.

The first round of consumption coupon activities launched by Wang Mo for WeChat was not essentially about changing user habits, but rather about increasing the card binding rate of WeChat users in their wallets while spreading WeChat merchant codes.

WeChat's next step.

Was the key to changing user habits! Chapter 128: Launching Red Envelopes for Profit, the First Step to Occupying the Market!

At the one-month mark of WeChat's online payment function launch.

Ali's Blue Wallet launched its second round of consumption coupons.

And the intensity of this round of coupons was even greater than before.

At the same time.

Due to the exhaustion of WeChat consumption coupons, coupled with this offensive from Blue Wallet.

The usage rate of Weixin Wallet began to plummet wildly.

For a time.

The usage rate of Blue Wallet collection codes in major supermarkets almost exceeded WeChat's by several times; in some small supermarkets, it was almost impossible to see anyone using WeChat for payment.

And this situation made many people feel that.

The ultimate fate of Weixin Wallet this time should be the same as other payment software that had challenged Blue Wallet, eventually falling into disuse.

Previously, the increase in Weixin Wallet's usage rate was basically due to consumption coupons.

But now.

It seemed that besides continuing to launch consumption coupons to attract users, WeChat had no second choice.

But everyone knew.

Ali's foundation was not something Junzi Group could compare to.

Ali Group could continuously launch various consumption coupons; as long as WeChat's foundation was exhausted, it would ultimately only end in failure.

Moreover, the drawback of consumption coupons was very obvious: they did not change users' payment habits, but merely gave users an additional option when they had consumption coupons.

For the future of WeChat, almost all other internet companies were not optimistic.

Although Ali Group was fully attacking Weixin Wallet, internally, very few people believed that Weixin Wallet could threaten them.