202: Section 202

“That’s the only explanation.”

“However,”

General Manager Ma on the screen looked at General Manager Ma.

“Since the retention rate for Blue Wallet users is so low,”

“Then the retention rate for older WeChat users should be similar to this number.”

Upon hearing this,

General Manager Ma nodded.

“Aside from a few days’ difference in timing, the previous rural outreach activities for Blue Wallet and WeChat were almost identical.”

“Both were activities offering free QR code scans to claim items in rural areas.”

“In fact,”

“The same group of people were exploiting both WeChat and Blue Wallet.”

“They’d make a killing with WeChat one day, then switch to Blue Wallet the next.”

“Given that the implementers were virtually unchanged, WeChat’s retention of older users in the Lower-Tier Market certainly wouldn’t differ from Blue Wallet’s.”

After General Manager Ma finished speaking, General Manager Ma also nodded and said,

“Based on Blue Wallet’s data,”

“WeChat’s user increase should also be around the 30 million mark.”

“Previously, WeChat announced its daily active users at 150 million, and 60 million of them had activated Weixin Wallet.”

“Now, that number should be around 180 million and 90 million.”

Upon hearing this,

General Manager Ma also nodded.

“It should be roughly the number you mentioned.”

“After all, the activities for both applications were identical; there’s no reason for my user retention to be so low while yours is very high.”

“However, a month has passed now.”

“WeChat should also be releasing its latest daily active user data soon.”

“While the influence and popularity brought by this Lower-Tier Market promotion are significant, the user increase is small, so we still have a huge advantage over WeChat.”

After General Manager Ma finished speaking, General Manager Ma also nodded.

At this moment,

The secretary, with a serious expression, pushed open the door to General Manager Ma’s office and approached him.

His next words immediately captured both of their attention.

“General Manager Ma,”

“WeChat has released its latest daily active user data.”

Chapter 136: The Shocked Double Ma, Wang Mo’s Step-by-Step Strategy!

Listening to his secretary’s words from behind him,

General Manager Ma was also stunned for a moment.

“Speak of the devil, and he shall appear.”

“It seems.”

“WeChat’s user decline curve is similar to ours, only stabilizing in the past week, which is why they are releasing their latest daily active users now.”

Because the timing of WeChat’s daily active user announcement was similar to when Blue Wallet confirmed its daily active users, General Manager Ma felt even more strongly that WeChat, this time, should have only increased its user base by about 30 million, just like them.

Previously, WeChat’s daily active users were only 150 million.

This time, it should be able to increase to around 180 million.

“I didn’t expect it to be so fast.”

“How much is it?”

General Manager Ma’s voice also rang out from the screen.

The secretary glanced at General Manager Ma on the screen but did not speak directly.

Seeing this,

General Manager Ma spoke directly.

“No matter, just say it.”

The secretary took a deep breath.

Then he opened his phone, looking at WeChat’s newly released daily active users on the screen.

At this time, General Manager Ma and General Manager Ma were still chatting, quite relaxed.

After all, in their view,

WeChat’s daily active user increase was basically already confirmed, and they didn’t need to pay that much attention to the secretary’s words.

And as long as WeChat’s daily active users did not exceed 200 million, they would still have a huge advantage.

But the next second,

The words that came out of the secretary’s mouth,

Instantly made the Double Ma, who were chatting, freeze.

“General Manager Ma,”

“WeChat’s latest daily active users are 350 million.”

“And among these 350 million users, 300 million users have activated the Weixin Wallet function.”

Listening to the secretary’s words, General Manager Ma was directly stunned, and General Manager Ma’s smile on the computer screen also instantly froze.

This number was not just a little different from their previous speculation!

Before General Manager Ma could speak, wanting to confirm the authenticity of this number, General Manager Ma had already hurriedly turned around and asked,

“Are you sure?”

The secretary nodded seriously.

“This is the data WeChat just released on its official Weibo.”

“And this data also states.”

“A month ago, WeChat’s daily active user count reached a peak of 400 million through its previous rural outreach activity.”

“And now,”

“That number has stabilized at around 350 million.”

Hearing this sentence,

General Manager Ma instantly shook his head frantically.

“Impossible, impossible.”

“Our Blue Wallet activity was identical to the Weixin Wallet activity, so why could we only increase by 30 million users, while it could increase by 200 million?”

“Something must be wrong somewhere.”

“WeChat’s daily active users couldn’t possibly increase that much.”

Because this number was simply too astonishing, General Manager Ma was somewhat unwilling to believe it for a moment.

After all, before this,

The activity types of the two applications were almost identical, both involving rural outreach and promotions in the Lower-Tier Market.

But why, in the end,

Could WeChat retain most of its users, while Blue Wallet could only retain a very small portion?

At this moment,

The secretary’s voice behind General Manager Ma also rang out.

His voice was somewhat hoarse at this moment, clearly, he also found this conclusion hard to believe.

“Because WeChat itself still has a large market, and the trending topics during this period have led to a lot of downloads in first and second-tier cities, so it’s understandable that it can ultimately attract more users than Blue Wallet.”

“But why,”

“Is its final retention still so high?”

Blue Wallet’s highest daily active users reached 800 million, an increase of 200 million from before, while WeChat’s highest daily active users increased by 250 million from before; this number is actually understandable to everyone.

Because WeChat itself is a chat application, its user base is already in an upward trend.

What everyone couldn’t understand at this moment was.