275: Section 275

“Alright, don't be swayed by Wang Mo's words.”

“Tomorrow morning at 8 AM, make sure Penguin Big Cafeteria is online on time.”

“At the same time,”

“Go all out with insane promotions and publicity for the existence of our Penguin Big Cafeteria across the entire network.”

“I want every user who likes ordering takeout to know about the existence of our online cafeteria.”

“While retaining the original remaining group buying functionality, completely rename Penguin Group Buying to Penguin Waimai!”

As Pony Ma officially made arrangements and prepared for tomorrow,

the video of Wang Mo's interview also attracted a lot of discussion on the hot search list.

“Really? So Meituan Takeaway didn't make any moves because Wang Mo looked down on this feature?”

“Interesting. Penguin Big Cafeteria hasn't even launched yet, and Wang Mo is already saying this feature is doomed to fail. That's too arrogant.”

“No matter what, Penguin Big Cafeteria will launch tomorrow. It won't be long until the potential of this online cafeteria is completely exposed. Then we'll know if what Wang Mo said is true.”

“I, for one, think Wang Mo is just sour grapes. He didn't launch this feature himself, so he says it's no good. I'm actually very optimistic about this online cafeteria.”

Under the discussion and attention of countless netizens,

time

finally arrived at the next day.

At 8 AM on this day, Penguin Big Cafeteria officially launched!

Chapter 200: Penguin Waimai's Full Promotion, Ye Youxue's Visit.

At 8 AM on this day,

the Penguin Big Cafeteria feature officially appeared on the Penguin Waimai homepage.

And Penguin Group Buying was now officially renamed Penguin Waimai.

It only retained some group buying functions.

After Meituan Select launched by Meituan became explosively popular, Penguin had already officially abandoned the group buying field and instead focused all its energy on the takeout market.

And Penguin Big Cafeteria was their biggest gamble in the takeout market.

After acquiring Baidu Takeout,

this cafeteria feature, which only allowed online ordering, was seen as the key function for Penguin Waimai's rise.

Even externally,

many other internet practitioners were also quite optimistic about this feature.

Because this Penguin Big Cafeteria, like the previous Meituan Select, was a system based on offline operations. Since Meituan Select could succeed, there was no reason why the similar Penguin Big Cafeteria couldn't.

So at present,

the outside world is quite optimistic about the prospects of this online cafeteria feature.

After investing a large budget to set up offline venues, on this day, Penguin also invested huge funds to promote it.

And on the day this feature was launched,

due to Penguin's overwhelming promotion of Penguin Big Cafeteria, this feature was also promoted on the Penguin Waimai homepage, and there were huge discounts for ordering from the cafeteria at that time.

So on that day,

the number of users of this feature indeed reached a quite exaggerated level.

The number of users of Penguin Waimai did indeed increase as a result, attracting many users who followed suit wanting to see.

After all, these past two days,

due to Penguin's activities, it cost almost only a few yuan to order from Penguin Big Cafeteria, and many people couldn't resist such a discount.

Penguin's idea at this time was also to

first attract more takeout user groups through huge discounts and promotions.

Once their user base was large enough, they would slowly close these discounts and promotions.

From Penguin's internal perspective,

by then, users would have formed the habit of ordering from the online cafeteria, so even if their activities ended, there wouldn't be too much user loss.

Therefore, Penguin internally had no hesitation about the huge daily cash subsidies.

Only Wang Mo understood that Penguin's investments would likely be in vain.

And with the launch of Penguin Big Cafeteria and Penguin's full promotion,

the entire takeout market was indeed impacted.

Because the average few-yuan cafeteria takeout attracted many users, in the following days, the market share of Meituan Takeaway and Ele.me gradually declined.

It seemed that at first, Penguin Waimai indeed had good returns, and its market share also increased significantly.

But everyone knew that

this was only due to Penguin Waimai's promotion and activities.

The true result would only be known after Penguin Waimai's discount activities ended.

Meanwhile,

one week after Penguin Big Cafeteria was launched,

inside Junzi Group,

in Wang Mo's top-floor office.

“Boss, do we really not need to worry?”

“Currently, Penguin Waimai's market share has far exceeded Ele.me's and is close to ours.”

“It probably won't be long until Penguin Waimai's market share reaches the top position.”

Looking at Penguin Waimai's results these past two days, Zhang Fan was still a bit anxious.

But Wang Mo just smiled.

“No need to worry.”

“Penguin Waimai's current results are all bought with money.”

“During this period, Penguin has almost continuously treated Penguin Cafeteria users to meals, with daily losses in the tens of millions. It's normal to have such appeal.”

“I know that.”

Zhang Fan was still somewhat worried.

“But,”

“I'm afraid these lost users will also stay with Penguin Waimai afterward.”

“In that case, Penguin's current losses are acceptable.”

Upon hearing this,

Wang Mo clicked his tongue.

“You're overestimating the potential of this online cafeteria.”

“Don't be anxious.”

“At Penguin's current rate of burning money, Penguin Waimai's discount activities can last at most another half a month.”

“By then,”

“you'll know whether Penguin Waimai can truly retain users.”

Listening to this, Zhang Fan also slowly exhaled and didn't say much more.

Half a month wasn't long.

And whether Penguin Waimai could succeed would also be known by then.

And just at this moment,

a knock suddenly sounded from the side.

A graceful figure was peering into the room from the doorway.

Seeing the person who had arrived, Zhang Fan very tactfully said,

“Well, Boss, if there's nothing else, I'll be going.”

Only after Zhang Fan left did Ye Youxue slowly walk into Wang Mo's office.

“Why did you come to find me?”

Looking at the person who had arrived, Wang Mo's expression also relaxed a bit.

Previously, when he was building Douyin, if it weren't for some of Ye Youxue's help, perhaps Douyin's rise would have been delayed.