71: Section 71

"A total of two billion Red Envelopes across seven rounds of Shake for the Spring Festival Gala will be exclusively distributed on Pinduoduo. As long as you open Pinduoduo and Shake when the Pinduoduo Shake prompt appears in the bottom right corner, you can share in the massive Red Envelope!"

"This year's Spring Festival Gala, Pinduoduo is here to give Red Envelopes to all viewers watching the Spring Festival Gala!"

"Download Pinduoduo now and get ready."

While the host was broadcasting the Pinduoduo advertisement,

the detailed rules for Pinduoduo's Red Envelope event also appeared at the bottom of the screen.

The Pinduoduo Shake prompt will appear randomly during the Spring Festival Gala. When a ten-second countdown and a Shake prompt appear, you can take out your phone, open Pinduoduo, and get ready.

Each round will have different cash Red Envelopes, various discount coupons, and New Year's gifts.

However, because Pinduoduo was not the chief sponsor, there was only this one long verbal advertisement from the host.

Although there would be host reminders to Shake to claim Red Envelopes in the latter half of the Spring Festival Gala, they were merely reminders.

For most of the Spring Festival Gala, there was actually no advertisement icon in the bottom right corner.

If one appeared, it was basically occupied by Taobao.

The Pinduoduo icon only appeared when Red Envelopes were being distributed.

However,

although the frequency and duration of Pinduoduo's advertisements were incomparable to Taobao's,

the effect of this Shake Red Envelope, appearing for the first time on the Spring Festival Gala, was something Taobao simply couldn't match.

"Da Qiang, is this two billion being given out real or fake?"

In the living room, Da Qiang's father asked.

Although they had never done any online shopping before, this kind of tangible Red Envelope activity was indeed what attracted them most.

Listening to his father's words, Da Qiang scratched his head and said,

"Pinduoduo's event shouldn't be fake. They've given out support Red Envelopes before."

"But I'm also a bit skeptical about just being able to claim Red Envelopes by shaking this time. I'll try it later."

Not long after Da Qiang finished speaking,

with the broadcast of another Spring Festival Gala program,

the first round of Shake reminders finally appeared in the bottom right corner of the Spring Festival Gala.

Seeing this,

Da Qiang and his girlfriend both took out their phones, opened Pinduoduo, and got ready.

A few seconds later,

the Pinduoduo Shake Red Envelope was officially distributed.

Both of them started shaking their phones frantically.

A few seconds later, the Red Envelope arrival notification sounded.

"I shook out over ten yuan in cash Red Envelopes," Da Qiang said, a little surprised.

"I shook out some free daily necessities, but their value should be higher than yours."

Da Qiang's girlfriend also smiled.

And listening to their words,

the other elderly people couldn't sit still.

"Are there really free Red Envelopes? Quickly help us download Pinduoduo too. Next time, we'll Shake together."

"Alright."

After saying that, Da Qiang started downloading Pinduoduo for the elderly people.

Meanwhile,

it wasn't just in Da Qiang's home.

The same scene appeared in many families watching the Spring Festival Gala.

The amount of the Shake Red Envelopes given out by Pinduoduo this time might not be high, and sometimes they might even be empty.

But the key was,

this activity enhanced the interaction between the audience and the Spring Festival Gala, and it was also extremely entertaining.

The money wasn't much, but the sentiment was enough to make countless viewers feel it.

On previous New Year's Eves, there was almost no interaction between the audience and the Spring Festival Gala.

Most of the time, the audience just lay on the sofa watching TV.

But this time was completely different.

Pinduoduo truly distributed cash Red Envelopes that could be directly withdrawn to millions of users on the Spring Festival Gala.

Many people living alone hadn't received a Red Envelope on the Spring Festival Gala for who knows how long. Pinduoduo's activity undoubtedly warmed their hearts.

After a family finished shaking for Red Envelopes together, they'd see whose luck was better. This kind of atmosphere was also something previous Spring Festival Galas completely lacked.

Therefore,

not long after the Spring Festival Gala began,

Pinduoduo's download volume surpassed all other software, directly topping the download charts of major mobile app stores.

However,

not all viewers were happy because of the activity launched by Pinduoduo.

...

"What did the technical department say?"

"Can you immediately put this Shake Red Envelope on Taobao!"

At this moment,

in a quiet, luxurious villa in Hangzhou,

Old Ma was frowning and talking on the phone with the Taobao Manager.

When he saw that Pinduoduo's advertisement format on the Spring Festival Gala was completely different from previous Spring Festival Gala advertisements, he immediately called the Taobao department.

And listening to Old Ma's voice,

the Taobao Manager on the other end of the phone directly shook his head.

"Mr. Ma, there aren't many employees in the Taobao department right now. The remaining people are only responsible for the basic operation of Taobao."

"We don't have enough technical staff to develop the Shake Red Envelope function."

Upon hearing this,

Old Ma's words also carried a bit of anger.

"Can you call them back to work overtime, or let them work remotely!"

The Taobao Manager on the other end of the phone was silent for a moment.

"Mr. Ma, even if all our technical department employees were here, I'm afraid we wouldn't be able to develop this new feature in a few hours."

"This kind of Shake to claim Red Envelope function would require at least one or two days of development time."

"What's more..."

The Taobao Manager paused.

"What's more?"

Old Ma asked.

After taking a deep breath, the Taobao Manager's voice continued.

"What's more, all the host's ad scripts for the Spring Festival Gala are set in advance and cannot be changed during the broadcast."

"And we also have no way to insert other corner mark advertisements during the Spring Festival Gala broadcast."

"In other words,"

The Taobao Manager murmured.

"Even if Taobao launches a Shake function now, we have no way to contact the Spring Festival Gala for interaction."

"The Spring Festival Gala is broadcast live, and there's no possibility of changing ad scripts or other content during the process."

"This time,"

"We really can't copy Pinduoduo's activity."

Listening to the Taobao Manager's remarks, Old Ma was also silent for a moment.

He naturally understood what the Taobao Manager was saying, but he really didn't expect that Pinduoduo would be able to launch an interactive advertisement that had never appeared before on the Spring Festival Gala.

If they had known about Pinduoduo's actions in advance, then they certainly could have copied it and also launched it during the Spring Festival Gala.

···············Please give flowers