8: Section 8

(PS: Begging for Big Data, any Big Data will do.)

Chapter 9: Connecting to Ad Revenue, Douyin's Exaggerated Unit Price!

Wang Mo's consideration was not without reason.

In fact, for the current Douyin, profitability is indeed quite urgent.

After all, although Douyin has been available for two months, it has not yet generated any profit through any means.

The previously purchased servers also needed expansion due to the surge in users, which required a large amount of capital.

So now.

Although Douyin is developing rapidly, Wang Mo's funds are no longer sufficient.

“Finally, I heard you say that, Boss.”

“Our current average daily active users on Douyin are very high, and we can totally profit from this traffic.”

“Before, there were manufacturers who were ready to invest in advertising, but you, Boss, rejected them all.”

After hearing Wang Mo's voice.

Zhang Fan's words also seemed a bit excited.

Finally, he could see the money coming back.

And Wang Mo also smiled.

He was very clear.

Douyin's monetization methods were not simply limited to advertising.

Live streaming, e-commerce, Douyin Mall, and so on, could all bring huge profits to Douyin.

Especially Douyin Live.

In his previous life, it even set a historical record of over 40 million in gifts from a single live stream.

One should know that Douyin's commission on live stream gifts was fifty percent.

In other words, that single live stream brought Douyin at least tens of millions in revenue.

It's just that now.

Because Douyin's users and scale are not yet too large, the latter few monetization methods cannot be opened yet; it needs to be done step by step, slowly.

At this moment.

Qin Haisheng, who was beside him, also spoke.

“Then I will go and open the advertising placement channel for manufacturers right now.”

After hearing that.

Wang Mo, however, shook his head.

“Wait a moment.”

“Why?” The three of them were a bit confused.

“Didn't you say, Boss, that you were going to consider profitability?”

Wang Mo looked out the window.

“We have to wait until Weikan connects to advertising, and then we connect our own Douyin advertising.”

Before the others could ask, Wang Mo had already stated the reason for doing so himself.

“I not only want to let users know the difference between us and Weikan, but I also want to let the merchants and manufacturers who place advertisements understand where Douyin is better than Weikan.”

“After all, advertising can also be promoted through Big Data.”

Wang Mo was very clear that the impact of Big Data on different advertisements was incredibly huge.

And listening to Wang Mo's explanation.

The three of them nodded, seemingly understanding, but Zhang Fan's eyes still held some doubt.

“But Boss.”

“Weikan has just been launched for a short time; if we wait for it to connect to advertising first, won't that take forever?”

Wang Mo smiled.

“You underestimate Tencent's internal demand for profitability.”

“Currently, short video types seem to be exploding due to Douyin and Weikan, but in reality, the future prospects of short videos are not yet truly clear.”

“Tencent has invested a large amount of capital in Weikan, so they must see returns in a short period, otherwise Weikan's priority within Tencent will be infinitely downgraded.”

“Just wait.”

Wang Mo took a deep breath.

“Weikan can't wait too long.”

And the facts were not far from what Wang Mo had said.

Four days later, which was the seventh day of Weikan's official launch.

Weikan internally began to officially place advertisements.

And Wang Mo, who had scrolled through an advertisement on his Weikan app, also directly got up, pushed open his office door, and then faced dozens of expectant gazes.

Wang Mo slowly spoke.

“Advertisements can be placed now.”

As Wang Mo's words fell, the entire hall erupted in cheers.

On this day.

Many manufacturers who had long been eyeing Douyin and Weikan simultaneously received notifications that both software could place advertisements.

Furthermore.

Both software had the same restriction for advertising placement.

That was.

Once an advertising contract was signed with one short video software, advertisements could not be placed on the other software.

On the surface.

This restriction was extremely unfavorable for the current Douyin.

After all, Weikan's user base was indeed far greater than Douyin's at the moment.

But only Wang Mo himself knew.

Before long, everyone would discover.

This restriction would actually have a huge impact on Weikan.

Several hours later.

Yiwu City.

Outside a certain clothing warehouse.

Ye Xian'er was looking at the advertising placement details of the two software on her phone.

She had started her own business while in university, opening her own Taobao store. Although it had its glorious moments, it was currently facing bankruptcy due to various reasons.

The few warehouses of seasonal clothing behind her were her last assets.

If she did not sell these clothes in season, her funds would not even be enough to support renting the warehouse until next year.

So when Douyin and Weikan were launched, she placed her last hope on these two software, hoping to turn her situation around with their traffic.

“Sister Ye, what, are you also preparing to place advertisements on short video software?”

Just as Ye Xian'er was looking at her phone, another female voice sounded beside her.

Ye Xian'er looked up.

A person was standing at the entrance of the adjacent warehouse, looking at her sarcastically.

This person was named Zhao Yu; the warehouse behind her was several times larger than Ye Xian'er's, and this was not her only warehouse.

Originally, many of the clothes Ye Xian'er sold were her own designs, but this person had directly copied these designs and sold them at lower quality and price.

Her sales, on the contrary, far exceeded Ye Xian'er's.

“Sister Ye, I think you shouldn't bother trying to make a comeback by placing advertisements. Why don't you sell your items to me at a low price? After paying off your loans, you won't starve.”

Listening to Zhao Yu's voice, Ye Xian'er did not speak, but continued to look at the information on her phone.

But Zhao Yu remained relentless.

“It seems Sister Ye still hasn't given up, but looking at your current situation, Sister Ye, you probably don't have money to invest in Weikan, so you can only choose Douyin, right?”