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199: Section 199
At this moment, Double Ma were both a little panicked.
"How are things on your end?"
"How much longer until Blue Wallet's scan-to-earn Red Envelope promotion can go live?"
Looking at the figure on the screen, Little Ma couldn't help but ask.
Because at present, WeChat was rapidly increasing its user base through WeChat Wallet's scan-to-earn Red Envelope, and in this regard, their Penguin company had no way to respond.
If WeChat advertised on other internet platforms, they could suppress it; if WeChat launched other chat-based social functions, they could copy it.
But this kind of action, increasing users through WeChat Wallet, they could only watch helplessly with QQ, having no solutions at all.
After all, the current increase in WeChat users was occurring offline, not even online.
So, Little Ma could only place his hopes on General Manager Ma, hoping he could come up with a plan.
Facing Little Ma's inquiry, General Manager Ma slowly took a deep breath.
His expression at this moment was no longer as relaxed as it had been a few days ago.
"I've already had the employees work overtime."
"In three days at most, Blue Wallet's scan-to-earn Red Envelope will be able to go live."
Hearing this timeframe, Little Ma couldn't help but murmur, "I can only hope that WeChat's user growth won't be too much within these three days."
"As long as Blue Wallet's higher-value Red Envelope goes live, it should be able to suppress WeChat's current popularity."
As soon as Little Ma finished speaking, Li Wenqiu, who was beside him, looked up and said,
"Actually,"
His expression was also quite serious at this moment.
"Even if Blue Wallet launches the same promotion, I feel it will be difficult to curb WeChat's user growth in the Lower-Tier Market."
Hearing this, everyone looked over.
"Why?" Little Ma asked.
And Li Wenqiu took a deep breath.
"If not for this trending topic, and this user-initiated activity of promoting WeChat in rural areas, then Blue Wallet launching a similar money-making Red Envelope would indeed have a significant impact on WeChat."
"After all, each person's daily consumption is very limited, and they will all use payment software with higher discounts."
"But once this rural outreach occurs, Blue Wallet's actions will be difficult to make effective."
"Because in this way, this so-called money-making Red Envelope will no longer be an either-or choice."
"Those who want to make money can totally promote WeChat in one place, and then switch to Blue Wallet the next day."
"They can earn money twice, why would they only earn once?"
Listening to Li Wenqiu's explanation, Little Ma's face instantly turned quite grim.
In the last meeting, they all thought that after Blue Wallet updated, it would suppress WeChat and slow down WeChat's user growth, but at that time, this kind of rural activity had not yet been exposed...
And now, regarding WeChat's user growth in the Lower-Tier Market, they truly had no solutions at all.
Because QQ does not have a payment system, they cannot intervene in this aspect.
Even if Blue Wallet launches the same update now, it will only increase Blue Wallet's daily active users and will not slow down WeChat's development in any way.
After finishing his previous statement, Li Wenqiu also looked up at General Manager Ma on the screen.
"General Manager Ma,"
"You've been doing payment software for so many years, you should have understood this long ago, right?"
"You're having your employees work overtime to quickly launch the scan-to-earn Red Envelope, not to hinder WeChat's user growth, but to use the same method to increase Blue Wallet's user base in the Lower-Tier Market!"
Listening to Li Wenqiu's words, General Manager Ma was silent for a moment, then nodded.
He looked in Little Ma's direction.
"We truly have no way to stop WeChat's action."
"After all, tangible benefits are right in front of them; someone will definitely make money through this, and these people who want to make money will definitely make the people in the Lower-Tier Market download WeChat."
"In order not to let WeChat preemptively occupy this blue ocean, our Blue Wallet must take the same action to increase Blue Wallet's market share in the Lower-Tier Market."
"While WeChat's move is difficult to stop, replicating and copying it can be done with ease."
Listening to the voice on the screen, Little Ma was silent for a moment.
Then he looked up at General Manager Ma on the screen and slowly said,
"I'm afraid that in this way,"
"When your Blue Wallet also learns from WeChat and begins to heavily impact the Lower-Tier Market,"
"It won't be long before your Blue Wallet's daily active user count surpasses QQ's, will it?"
Upon hearing this, General Manager Ma did not refute.
Instead, he continued,
"WeChat's action, to some extent, indeed gave Blue Wallet a push, allowing us to become the software with the highest daily active users in Yan Country."
"But don't forget,"
"Our opponent right now is still WeChat."
"After this period, WeChat's position will likely truly threaten both of us."
General Manager Ma on the screen paused.
"And now, most of WeChat's users are still older users in the Lower-Tier Market."
"We must hold our final line of defense."
"As long as the younger user group is firmly held in our hands, WeChat will absolutely not have the possibility of surpassing us."
At this point, General Manager Ma stopped, his expression becoming much more serious.
"I think,"
"When WeChat frees up its hands and absorbs the users from the Lower-Tier Market,"
"Wang Mo's next step will be to truly target first and second-tier cities and the younger user group."
Chapter 134: Ali's Promotion Goes Live, The Most Crucial User Retention!
"By then,"
"WeChat's offensive will certainly be quite fierce."
"Whether we can block it will depend on our respective abilities."
General Manager Ma's voice continued to echo on the screen.
Actually, even if General Manager Ma didn't say it, everyone present was well aware that WeChat's next step was indeed to truly make a move against them.
WeChat currently...