9: Section 9

“But Douyin is also interesting; with such a small user base, its ad unit price is actually ten times more expensive than Weikan. I don’t know where it gets the nerve.”

“I’ve never heard of an ad priced at one yuan per unit. How can anyone set such a high price? I’m afraid only a fool would choose to advertise on Douyin.”

“I’ve already placed a long-term advertisement worth one million on Weikan, and now I just have to sit back and count my money.”

“Sister Ye, I’m just waiting for you to clear out your stock.”

After a hearty laugh, Zhao Yu turned and walked into her warehouse.

And listening to Zhao Yu’s voice,

Ye Xian'er also looked at the price column for advertising on both software.

Only then did she realize that what Zhao Yu said was not false.

Weikan now only accepts ad placements totaling over 500,000 yuan, and the price for each ad view is one mao.

That is to say, as long as a Weikan user scrolls past this ad, even if they don't click, the merchant must pay one mao.

The minimum total price for Douyin ad placement is 100,000 yuan, and the price per ad is an astonishing one yuan.

It should be noted that.

On other various software, the upper limit for ad unit prices does not exceed five mao, but Douyin directly broke the highest record by at least two times right from the start.

Such an exaggerated price indeed made Ye Xian'er pause.

But looking at Weikan's minimum advertising fee, she couldn't help but bite her lip.

She only had a little over ten thousand yuan in loans left in her hands, so she had no money to advertise on Weikan, which had more users.

After clenching her teeth and contemplating for a moment,

Ye Xian'er still made a decision: she chose to place an advertisement on Douyin for a final gamble.

Chapter 10: Tencent's Black Hot Search: What Right Does This Software Have?!

Just as Ye Xian'er officially signed an advertising contract with Douyin, becoming one of the first merchants to advertise on Douyin,

On Weibo,

A black hot search about Douyin suddenly appeared.

“An ad at one yuan per unit, what right does this software have?!”

Clicking into it,

This hot search was various disparagements of Douyin’s outrageous ad unit price.

After all, such an exaggerated ad unit price had never appeared before.

And now Douyin’s daily active users have just exceeded 400,000.

Weikan, which has tens of millions of users next door, only charges one mao per ad.

While this hot search was disparaging Douyin, it was also promoting Weikan.

Although the position of this hot search was not high, only among the last few, and it did not have much appeal to ordinary users, Wang Mo knew very well that this hot search was specifically for various manufacturers and businesses to see.

With such a hot search appearing during the period when both software almost simultaneously launched advertising, it was clearly aimed at Douyin.

The comments under this hot search were almost all one-sided.

“Are they crazy? Would anyone really place an ad with such an expensive unit price?”

“Downloads can’t compare to Weikan, user numbers can’t compare to Weikan, but my ad unit price is more expensive than yours. It’s hilarious.”

“I really don’t know where this Douyin gets its courage; it truly makes me admire it greatly.”

“I originally expected Douyin to compete with Tencent, but now it seems there’s no competition from any angle.”

And in fact,

Indeed, many businesses, after seeing this hot search, directly chose to advertise on Weikan, without even considering Douyin.

In a short time,

The number of ads placed on Weikan has already exceeded Douyin by dozens of times.

Even within Junzi Software Company, many employees hoped that Wang Mo would lower the price, as this unit price was truly too exaggerated.

But Wang Mo, in this regard, had no room for negotiation.

Although he also understood that Douyin's current ad unit price was high, it was, after all, the Big Data dividend period.

Many people were seeing Big Data for the first time, and advertisements placed through Big Data would have much better results.

Once users became accustomed to Big Data, this price would naturally decrease.

But now,

Douyin's Big Data promotion for advertising is completely worth the price.

And as time slowly passed,

After most businesses had chosen their advertising platform,

Advertisements placed by different businesses on Douyin and Weikan finally slowly began to be promoted to users.

Today, Tuanzi finally removed the Weikan ad QR code during her live stream.

The advertising contract she signed was only for a few days, not long.

After removing the Weikan QR code, she opened Weikan, preparing to post today’s video on it.

After all, besides receiving ads to promote Weikan during her live streams, she also became a creator on Weikan.

Many fans downloaded Weikan because of her.

But today,

As soon as she opened Weikan, she frowned directly.

Because the first thing she saw when she opened Weikan was an extremely low-quality advertisement.

The key was that this was a digital product advertisement.

But she had no interest in digital products recently.

Just as she swiped past the ad and had only scrolled through two videos, a second ad popped up.

Not only was the frequency of the ads extremely exaggerated, but the content of this ad even annoyed Tuanzi a bit.

Because this ad was for razors.

Looking at this ad, a surge of nameless anger immediately rose in Tuanzi’s heart.

What does this mean? Recommending a razor to me, are you mocking me for having a beard?

Thinking of this,

Tuanzi immediately returned to the desktop and uninstalled Weikan.

She used to have a very faint circle of hair when she was young, and although it was long gone after she became an adult, this ad still reminded her of some unpleasant memories of being mocked when she was young.

At the same time,

In a university dorm room in Modu.

The third oldest, who had just finished class, scrolled through Douyin and came across a video about how boys should dress.

After watching the video, he felt that what the video said was very reasonable, so he wanted to see more videos of this type.

He then searched in the search bar for details on men's fashion.

After watching a few more videos,

A men's clothing ad appeared on his phone.

And the clothes recommended in this ad had just appeared in a video he had scrolled through earlier.

Looking at this ad,

The third oldest hesitated for a moment, then continued to scroll to the next video.

But after only a couple of scrolls, he thought for a moment and then scrolled back down, finding the previous ad page.

Then,

He placed an order and purchased it.

Under the promotion of Douyin's Big Data, the probability of various advertisements being clicked and purchased is extremely exaggerated.

Basically, it's like this:

Whatever content you like recently, or whatever item you desire to buy, you will be able to see advertisements for what you want.

However, because Weikan lacked Big Data, the promotion of various advertisements was extremely chaotic.

Very few people could scroll to advertisements that interested them.

At the same time,

Coupled with Weikan’s incredibly exaggerated ad frequency, after Weikan’s ads went online, its daily active users also continued to decrease.