16: Section 16

As he spoke, Zhang Fan placed the information he had on various variety shows in front of Wang Mo.

“Given our insufficient assets, we can’t sponsor S-tier variety shows, so I’ve selected some A-tier shows.”

“But many A-tier variety shows seem to have had private contact with Tencent and directly rejected our sponsorship.”

“This is what’s left.”

When he said this, Zhang Fan’s expression was somewhat indignant.

Because Weikan belonged to Tencent, they naturally wouldn’t consider variety shows from Tencent Video.

But he hadn't expected that A-tier variety shows from the other two video platforms were also unwilling to engage with Douyin, which clearly indicated some strange, secret dealings with Tencent.

“However, there’s a problem: Boss, you just invested most of the funds into the movie, and the company’s capital is no longer sufficient.”

“So, to invest in these A-tier variety shows, we probably need to expand our advertising access points again, otherwise, we won’t have enough money.”

“Moreover, the cost of exclusive sponsorship for A-tier variety shows is also exorbitant; we should only be able to secure the second sponsorship slot.”

Zhang Fan said.

Listening to Zhang Fan’s words, Wang Mo, however, made no move to flip through these variety show documents.

He laughed.

“Regarding sponsoring variety shows, I had indeed thought about this long ago.”

“And I’ve already signed an exclusive naming rights contract with one variety show.”

Wang Mo slowly pulled out a document from the cabinet behind him and handed it to Zhang Fan.

This variety show was a key node in Douyin's rise in his previous life.

And this variety show…

It could be said that in his previous life, it was Yan Country’s first music-themed, and one of the few truly super-hit variety shows.

No one would have predicted the impact of this variety show before it aired, but after it aired, no one didn't know its name.

And a few phrases that came out of this variety show became incredibly popular across the entire network.

More importantly,

Because no one noticed the potential of this variety show before it aired, it was only rated as a B-tier variety show.

He only spent a minimal amount of funds to obtain the exclusive naming rights for the entire season!

And Zhang Fan, who took the document from Wang Mo’s hand,

Hurryingly opened the variety show document, exclusively named by Douyin, in front of him.

On the first page of the document, the name of the variety show appeared directly.

“Yan Country hip hop!”

Chapter 17: The Unfavored hip hop, S-tier Variety Show and B-tier Variety Show.

Looking at the variety show name on the contract,

Zhang Fan was momentarily stunned; after thinking about it in his mind, he seemed to realize that he hadn't seen this name when he was researching variety show information.

“Boss.”

Zhang Fan looked at Wang Mo.

“What’s the rating of this variety show?”

“B-tier.”

Wang Mo slowly said.

“This is still due to the presence of a popular celebrity in it; if there were no popular celebrity, this variety show probably wouldn’t even qualify for a B-tier rating.”

Seeing Wang Mo say this,

Zhang Fan immediately became anxious.

“Boss, I know you don’t have much money after investing in the movie, but you can’t just pick any variety show to invest in. The effect of a second sponsorship slot in an A-tier variety show is better than the exclusive naming rights of a B-tier variety show.”

“How could this hip hop thing possibly become popular?”

“You have to know, there has never been such a hip hop variety show in Yan Country before.”

“A variety show of this level simply cannot compare to I Am a Big Singer.”

“You should know that i am a big singer has a new season every year, and each season is basically a hit.”

“Now that Weikan has the exclusive naming rights for i am a big singer, the traffic they gain will definitely explode, and it will probably be even harder for us to catch up.”

Upon discovering that the program Wang Mo had named was only a B-tier variety show, Zhang Fan couldn't sit still.

After all, the gap between a B-tier variety show and an S-tier variety show was simply too large.

Moreover, he had never heard of this type of variety show before.

Even the hip hop music genre was basically unknown to most people in Yan Country.

Under such circumstances, it was almost a foregone conclusion that this variety show would fail miserably.

Facing Zhang Fan’s anxiety, Wang Mo smiled and patted his shoulder.

“Who says a variety show type that hasn’t appeared before can’t become popular?”

Wang Mo paused.

“Before Douyin came out, were there any short video apps?”

“Since software that didn’t exist before can become popular, why can’t a variety show type that hasn’t existed before become popular?”

Wang Mo was quite confident in his choice.

When hip hop was launched in his previous life, it immediately became popular across the entire network, and some of its lyrics even became catchphrases among many young people.

At that time, Douyin’s daily active users once exceeded ten million with the help of hip hop.

Most importantly,

The popularity of hip hop was concentrated among university students and young people.

And Douyin’s target users at the moment were also these people; the overlap between their user bases was extremely high.

Furthermore,

The hip hop variety show in this world was not just an online variety show; it would even be broadcast on television stations.

In his previous life, hip hop, which was only broadcast online, already had an explosive influence; wouldn't the traffic of hip hop, which was simultaneously broadcast on satellite TV in this world, be even more exaggerated?

Listening to Wang Mo’s words, Zhang Fan was momentarily at a loss for words.

He looked again at the naming rights contract that had already been signed on the table, and after glancing through it a few times, he finally let out a long sigh.

“We can only hope this variety show performs exceptionally and gets the attention of an A-tier variety show; that would be enough.”

As for this variety show becoming a true S-tier hit, Zhang Fan didn't even dare to imagine it.

After all, he had just seen that this program and the i am a big singer program would be broadcast on the same day on different satellite TV channels and online platforms.

Facing an S-tier variety show, hip hop simply couldn't compete.

And the premiere of both programs was just one month away.

Normally, the naming rights for variety shows are secured at least several months in advance, so Wang Mo had already contacted hip hop early on.

Now, he was just waiting.

For the day Douyin would truly take off, fueled by the fire of hip hop.

Meanwhile,

Inside Tencent Weikan’s department.

“What Yan Country hip hop?”

“Hahahaha, I think Douyin has run out of options; they actually found such a rubbish program.”

“The key is that this program is also airing on the same day as i am a big singer. How could anyone pay attention to that hip hop thing?”

“Originally, we had already contacted many S-tier and A-tier variety shows on other platforms, asking them not to let Douyin be the namer. Now it seems our actions at that time were all in vain; this Wang Mo has no vision at all.”

After Douyin named hip hop, Weikan quickly learned of this information.

So, at this moment, in the office of Weikan’s General Manager, Li Wenqiu and many team leaders were completely undisguised in their ridicule.

“What a pity, what a pity. Although Douyin has better Big Data support than us, I’m afraid their users will never catch up to ours,” Li Wenqiu even laughed until tears came to his eyes.

His secretary beside him also spoke up.

“Our current daily active users for Weikan are eight million. We preliminarily estimate that our daily active users will at least double when i am a big singer airs.”

“And that hip hop thing will probably only bring Douyin a maximum of one million users.”

“One million?”