271: Section 271

Therefore, as soon as Meituan Takeaway launched its coupon distribution event, it immediately attracted countless eyes.

Meituan Takeaway, due to this coupon giveaway to all its users, for the first time saw its feature appear on the weibo hot search!

"Meituan Takeaway is giving out free Red Envelopes."

A short sentence like this held immense appeal for many internet users.

And this hot search...

also made many users aware of Meituan Takeaway's newly launched Red Envelope feature.

In an instant, a large number of new users flooded into Meituan, with many even coming specifically for the takeaway feature.

The comments under this hot search also increased by hundreds of thousands in a short period.

"Is it real or fake? Is there really such a cost-effective feature?"

"If you had a Meituan account before, you can now get free discount Red Envelopes when you go online. You'll know if it's fake or not once you try it yourself."

"After activating the Red Envelope, the prices of merchants on Meituan Takeaway are now the lowest on the market, and most merchants can even upgrade their Red Envelopes."

"Interesting. Before, due to work, I didn't have time to cook, and after takeaway apps appeared, I basically ordered takeaway every day. This feature is very useful for me."

"For people who frequently order takeaway, this is almost a must-activate feature. I'll use Meituan for takeaway from now on."

For many users who already frequently ordered takeaway, this feature could save them a considerable amount of money.

Previously, many users of other takeaway apps found it difficult to switch to other apps due to habit, as there was no reason to. But with the launch of this feature, a large number of takeaway users began to switch.

The most crucial point was that Meituan was not attracting light users who only ordered takeaway occasionally, but rather deep users who would use takeaway long-term!

And deep users are the core user group of takeaway apps!

The Takeaway Red Envelope launched by Meituan had almost no appeal to light users, but its appeal to heavy takeaway users was immense.

After all, the stores you can order from through other apps, you can also order from through Meituan, and it's cheaper with coupons. Not many people can refuse that.

When this Meituan feature appeared, the core users of other takeaway apps began to flow away in large numbers.

This Takeaway Red Envelope feature undoubtedly dropped a bombshell in the entire takeaway app industry!

And with this hot search as the starting point, Meituan finally began its frantic publicity and promotion in the takeaway sector.

The number of Meituan Takeaway users also began to increase at an extremely terrifying speed!

Chapter 196: Racing Against Time, the Miracle Created in Ten Days!

Almost exactly one day after Meituan Takeaway launched its Red Envelope feature, other takeaway apps, upon discovering Meituan's update, began to copy this feature.

Because they all understood very clearly that the appeal of this Takeaway Red Envelope feature to users was something that takeaway apps without this feature simply could not achieve.

The design of the Takeaway Red Envelope was indeed too ingenious.

It could not only attract deep takeaway users to join but also convert a large number of light takeaway users into deep users.

Because when a light user activated the Red Envelope after ordering takeaway once, they would then use up the subsequent Red Envelopes as well.

With the launch of this feature, many users who ordered takeaway once or twice a month directly became users who ordered at least four times a month.

This change in user usage frequency was quite astonishing.

This feature would not only increase the number of Meituan Takeaway users but also increase their usage time and frequency, an almost all-encompassing increase.

After this feature was launched, it had already become the soul of takeaway apps.

Therefore, the moment they saw this feature launched, whether it was Xiaoma or Laoma, or other takeaway apps, they instantly understood one piece of information.

That is, if a takeaway app did not have this feature, then that takeaway app would only face a dead end!

Such a feature, which almost directly changed the gameplay of a certain internet domain, had probably never appeared before.

Once this feature was launched, it would become a standard for all takeaway apps, whether they were previously launched takeaway apps or future challengers.

As long as they entered the takeaway domain, they would have to possess this feature.

Only now did many other internet practitioners understand why Meituan Takeaway had started increasing the number of its delivery riders so much earlier.

Because after this feature appeared, both the number of Meituan Takeaway users and their average usage frequency would explode at an astonishing speed!

Previously, other takeaway apps still thought that it was impossible for Meituan Takeaway to double its user numbers in a short period.

But after this feature was launched, they understood that let alone doubling, if they launched the Red Envelope feature too late, Meituan Takeaway could even unify the entire takeaway market!

And now, as long as Meituan Takeaway was the only app on the market with the Red Envelope feature, the number of Meituan Takeaway users would continue to increase at an incredibly astonishing rate every day.

Other apps without this feature would see their user numbers drop significantly every day for each day they delayed launching it.

So, at the very first moment, almost all other takeaway apps began to copy this feature.

Even Penguin Waimai, which was still heavily focused on its online cafeteria layout, slowed down its cafeteria layout amidst its busy schedule to copy this feature.

It could even be said that all other takeaway apps were now racing against time.

If they couldn't keep up, they would only face a dead end.

And a few hours after the Meituan Takeaway Red Envelope topped the hot search, to attract more new users, Meituan Takeaway launched another update.

All newly registered users could not only receive a free takeaway discount coupon but also activate the Takeaway Red Envelope at a lower price.

New users only needed five yuan to activate Meituan's Takeaway Red Envelope, and they could break even with just one order!

Furthermore, this new user restriction was not limited to those who registered after this event appeared, but rather counted from a week prior, making the timeframe quite generous.

This insane discount caused other takeaway users, who were already paying attention to Meituan Takeaway, to flood into Meituan Takeaway even more frantically.

The Meituan Takeaway riders who had been idle in major cities a few days ago now almost all became busy.

The Takeaway Red Envelope, combined with the very user-friendly registration rewards for new users, caused countless takeaway users from other apps to pour into Meituan Takeaway.

And four days after Meituan launched the Takeaway Red Envelope, when most of the first batch of users who activated the Red Envelope had used them up, Meituan Takeaway then launched the Red Envelope Plus Pack feature!

Although the price of the Plus Pack was not as good as the half-price when first activated, requiring more orders to break even, it still offered a considerably high cost-effectiveness and appeal.