20: Section 20

“We just need to wait. Among the vast user base, big streamers will naturally emerge.”

Listening to Wang Mo’s explanation, Zhang Fan couldn’t help but gulp.

“Boss, where do all these ideas of yours come from?”

“Live stream users and short video users shouldn’t overlap, right? And Douyu, the leader in live streaming, already exists in the market. Isn’t it a bit irrational for us to challenge them?”

“Huya Live has already been beaten by Douyu Live to the point of almost delisting.”

“What’s more,”

“we’re not building a new live streaming application, but directly enabling a live streaming entrance from Douyin.”

“Can Douyin Live really become popular?”

Upon hearing this, Wang Mo smiled.

“Didn’t you just say you trusted my judgment very much?”

“What’s wrong?”

“As soon as I said I was preparing to develop a new feature for Douyin, you couldn’t sit still?”

Zhang Fan scratched his head.

“I just feel that Douyin has finally reached tens of millions of active users, and we should stabilize now. I’m afraid that doing other things might lead to user loss.”

Seeing this, Wang Mo patted Zhang Fan on the shoulder.

“Don’t worry, I’m confident.”

Zhang Fan looked into Wang Mo’s eyes and, seeing that Wang Mo had made up his mind, also nodded.

“Alright, then I’ll go find a team to prepare for the development of Douyin’s live streaming feature.”

With that said, Zhang Fan turned and left Wang Mo’s office.

Wang Mo also slowly took a deep breath.

He understood how much live streaming could boost Douyin.

Douyin Live was also a key factor in Douyin’s continuous breakthrough.

Because everyone could live stream, and it was extremely convenient with no requirements; anyone with a smartphone could start a live stream anywhere.

Under these conditions, various completely different types of streamers would appear on Douyin.

These live streams could attract completely different types of users.

It could even be said that no matter what kind of videos users liked, they could find live streams that interested them on Douyin.

And Douyin Live could quickly expand Douyin’s user base.

Currently, most of Douyin’s users were still young people, but Wang Mo’s goal was to truly build Douyin into a universal application.

Therefore, a user base of only young people was completely insufficient.

And the task of attracting users of other age groups could be quickly achieved through live streaming.

In his previous life, many people who enjoyed watching Douyin Live were middle-aged people in their thirties and forties.

More importantly, once Douyin successfully integrated live streaming, Douyin would have an additional direction for profitability.

Previously, Douyin could only profit through advertising, but with live streaming, it could earn through commissions on live stream gifts.

In the previous life’s Douyin Live, single-session gifts worth millions were common, and over tens of millions happened frequently.

The revenue that live streaming could bring to Douyin was no less than advertising.

Furthermore, in this world, although there was already a live streaming platform like Douyu, the extremely popular live stream PK from his previous life had not appeared!

Although Douyu’s streamers would connect, live stream PK did not exist.

As long as Douyin launched live stream PK, it would definitely attract a lot of attention.

And once Douyin’s live streaming was established, live stream e-commerce could also be naturally introduced.

E-commerce could also bring huge revenue to Douyin.

After all, in this world, live stream e-commerce had also never appeared.

Previously, due to insufficient user numbers, Wang Mo had never enabled live streaming.

But now, the time had come.

In the following days, Wang Mo specifically led a small team to begin the secret development of Douyin Live.

Half a month later, when users logged into Douyin, they would see an advertisement from Douyin itself on the Douyin homepage.

This advertisement contained only a few simple sentences:

“In three days, Douyin will launch its live streaming feature.”

“No conditions, no restrictions, just a mobile phone, and you can live stream anywhere, anytime.”

“We will create an era of All peoplehip hop.”

As soon as this information was released, it immediately climbed to the third spot on the hot search list that day, shocking the entire network.

Many people had noticed that the Douyin application, which had previously gained popularity through hip hop, most people thought that Douyin, after acquiring so many users, should remain calm for a while.

But no one expected that after only half a month, Douyin announced that it would launch a major new feature!

And after Douyin announced that it would launch a live streaming feature, the most shocked was the Douyu live streaming platform!

Chapter 22: Tencent and Douyu join forces, preparing to encircle Douyin!

Inside the top-floor conference room of the Douyu building, the Douyu General Manager was listening to his subordinate’s report about Douyin’s impending live stream launch.

“Is this Douyin crazy? Why would it think of launching a live streaming feature?”

“Why would a short video application interfere in the live streaming field?”

Listening to the General Manager’s voice, someone below spoke up, “Perhaps this Douyin has its eyes on the live streaming cake, so it wants a piece of it.”

“Joke.”

The General Manager immediately laughed.

“The live streaming cake isn’t that easy to be taken away.”

“I’ve looked into Douyin’s rise to prominence and know how it became popular.”

“A big reason why Douyin became popular is that before Douyin was launched, there were no short video applications on the market.”

“Because of this, Douyin was able to quickly seize the market and, with good luck, sponsored hip hop to catch up with WeChat’s user base.”

“If there had already been mature short video applications on the market before Douyin launched, then Douyin would have had a hard time becoming popular.”

While speaking, the Douyu General Manager stood up from his chair.

“But live streaming is different.”

“Currently, Douyu already holds eighty percent of the live streaming market share, with a mature user and streamer base.”

“How could a small Douyin possibly shake Douyu’s position?”

“And what about this live streaming feature? It’s just a clown.”

“Tell the people below not to worry about this Douyin.”