66: Section 66

“Pinduoduo’s monthly active users are sixty million, only one-third of Taobao’s, but as we just said, Pinduoduo’s subsequent average daily transaction volume should be able to increase to seven or eight billion, which is half of Taobao’s average daily transaction volume!”

“One-third of the users, yet they can create half of Taobao’s transaction volume.”

“Doesn’t that mean our users’ spending power has already surpassed Taobao users’?”

After Zhang Fan finished speaking, Wang Mo and the other looked at him.

“You’re not stupid after all.”

Seeing Wang Mo confirm his thoughts, Zhang Fan also took a deep breath.

“Doesn’t that mean…”

“As long as Pinduoduo’s user base approaches Taobao’s, or even doesn’t exceed it, we can break Taobao’s average daily transaction volume?”

Wang Mo and the other nodded.

“But why not exceed it?” Wang Mo smiled.

“Since we’re doing it, we should be the industry leader.”

Hearing this, Zhang Fan immediately became excited.

“Boss, do you have any other plans for later, how do you plan to proceed?”

“For the next few months, it’s time to stabilize.”

Wang Mo said slowly, not rushing to continue.

“Currently, Pinduoduo still has a large user pool, and Pinduoduo’s name has been thoroughly established.”

“For the next period, we really don’t need to do anything else; we just need to let Pinduoduo develop slowly.”

“In the short term, we also don’t have enough funds to continue supporting Pinduoduo with large-scale events.”

“We can relax for a few months now.”

Seeing Wang Mo say this, Zhang Fan also nodded.

“I’ll listen to you, Boss.”

Wang Mo, however, suddenly realized something and instantly felt a bit helpless.

“But I’m wondering, as the person in charge of Douyin, why have you been constantly focused on Pinduoduo lately?”

“Qin Haisheng and I will be responsible for Pinduoduo’s subsequent promotion arrangements.”

“Why are you always inquiring here?”

Zhang Fan scratched his head, a little embarrassed.

“Isn’t it because I’m happy about Pinduoduo’s development?”

“I’ve also been quite free these past two days.”

“Alright, you go back first. Qin Haisheng and I still have things to discuss,” Wang Mo said.

“Okay!”

With that.

Zhang Fan scurried out of the Pinduoduo hall.

Looking at Zhang Fan’s back, Wang Mo also felt a bit helpless.

At this moment, Qin Haisheng came to Wang Mo’s side and asked,

“Boss.”

“Pinduoduo’s next step is confirmed to be the Spring Festival Gala. Are we really not doing anything in between?”

Wang Mo nodded.

Seeing Wang Mo confirm, Qin Haisheng’s eyes showed some doubt.

“But Taobao is the chief sponsor of the Spring Festival Gala, and we are only secondary.”

“Why are you so sure, Boss, that Pinduoduo can attract more users than Taobao at the Spring Festival Gala?”

“Is that so-called Shake Spring Festival Gala Red Envelope you mentioned really that attractive?”

Upon hearing this.

Wang Mo smiled.

“Taobao’s sponsorship is just a simple advertisement.”

“But our sponsorship is different; we will have interaction with the users watching the Spring Festival Gala.”

“The sense of interaction is something a simple advertisement can never compare to.”

“Not to mention that this interaction also brings benefits.”

“This will be a type of advertisement that has never appeared in previous Spring Festival Galas.”

Listening to Wang Mo’s explanation, Qin Haisheng nodded, half-understanding.

Not long ago, Wang Mo had already told him Pinduoduo’s next operational plan.

And the key to this plan.

Was the Spring Festival Gala a few months later.

At this Spring Festival Gala, Wang Mo planned to make Pinduoduo’s national awareness truly surpass Taobao.

And Wang Mo himself was well aware of how exaggerated the allure of the Spring Festival Gala Red Envelope was.

This Red Envelope was completely different from the previous Cut-a-thon Red Envelope; there were no restrictions whatsoever. All one had to do was open Pinduoduo and Shake at a certain time.

One must know.

In his previous life’s Spring Festival Gala, after a Spring Festival Gala Red Envelope appeared in one edition, almost every subsequent Spring Festival Gala’s Red Envelope activity became a mandatory item.

It was enough to show.

How attractive the Spring Festival Gala Red Envelope activity was to users, making so many software companies scramble to give out Red Envelopes at the Spring Festival Gala every year.

Even at its most exaggerated.

Several software companies that sponsored the Spring Festival Gala had Red Envelope activities on the day of the Spring Festival Gala.

The host would just announce that Red Envelopes could be claimed on a certain software, and the next second, another host would announce that Red Envelopes could also be claimed on another software.

This situation had never occurred in this world.

Which meant.

No one in this world had yet realized how exaggerated the potential of giving Red Envelopes to the audience at the Spring Festival Gala was.

The increase in user numbers from the Spring Festival Gala Red Envelope was incomparable to the activities Pinduoduo had launched before.

The various activities Pinduoduo had launched previously had already allowed Pinduoduo to successfully establish itself in the online shopping sector.

And the Spring Festival Gala a few months later.

Would be the final step for Pinduoduo’s user numbers to completely surpass Taobao!

At the same time.

Just as Wang Mo had decided where to make his next move.

An emergency meeting within Taobao regarding Pinduoduo’s Double Eleven Shopping Festival event was also being held simultaneously.

…

Inside the Taobao Building.

In a certain conference room.

At this moment, everyone in the conference room had extremely serious expressions.

Many people’s expressions were still slightly pale.

Many Taobao executives who had just arrived at the conference room had only just learned of Pinduoduo’s terrifying transaction volume from yesterday’s shopping festival.

“This time, my judgment was flawed.”

“I underestimated the potential of this so-called shopping festival too much.”

“If I had realized this earlier and implemented some countermeasures before Double Eleven, perhaps Pinduoduo’s data yesterday wouldn’t have been so exaggerated.”

Inside the conference room, the Taobao Manager’s voice slowly sounded.

And after he finished speaking, the voice of Old Ma from the main seat also rang out.

“It’s not your fault.”

“Everyone present here failed to discover the terror of the shopping festival.”

“A festival forcibly created by Douyin and Pinduoduo, capable of generating a transaction volume of one hundred sixty billion, no one would have believed such a result before.”

After Old Ma finished speaking, the conference room fell silent once again.

The atmosphere felt somewhat oppressive.

This situation had never occurred within Taobao before.

Even the shopping software created by Tencent back then had not made Taobao feel such a great threat.