60: Section 60

Inside Taobao.

In a certain conference room.

Taobao was holding its regular weekly meeting.

"The impact of the previous Red Envelope activity is still ongoing; our user base has decreased by about 20 million in the past two days."

"However, this number should be the limit; Taobao users will not continue to decrease further."

Listening to the report from the person in charge, Old Ma nodded.

Then he scanned the people in the room.

"This time, the assisted Red Envelope activity was indeed due to our failure to pay attention to the users' inner thoughts."

"Users would rather receive a 100% low-amount cash Red Envelope than gamble for a high-amount Red Envelope that is difficult to obtain."

"The Marketing Department must reflect deeply on this matter."

Listening to Old Ma's voice, the Taobao Manager nodded.

"I have already spoken to the Marketing Department; all employees' bonuses for this month will be halved, and the person in charge will have his salary reduced for three months."

After the Taobao Manager finished speaking, Old Ma also nodded, preparing to get up.

"Today's weekly meeting ends here. Does anyone else have anything to say?"

As soon as Old Ma finished speaking, someone below indeed raised his hand.

"Mr. Ma."

"Tomorrow is Pinduoduo's Double Eleven Shopping Festival. Should we pay attention to it?"

Upon hearing this.

Old Ma directly chuckled, then shook his head.

"I've never heard of an online shopping festival before. This kind of thing is useless; it's just a gimmick."

"Such festivals are too easy to create."

"You should know that last month, few people knew about Double Eleven, but now Pinduoduo has turned it into a shopping festival."

"How can such a cheap festival, which can be created within a month, stimulate users' desire to consume?"

"Just saying a day is a shopping festival, then offering a discount and some coupons, can double the transaction volume?"

"Isn't this dreaming?"

After saying this with a smile.

Old Ma looked at the Taobao Manager next to him.

"If I remember correctly, Pinduoduo's daily transaction volume should only be three to four billion now, right?"

The Taobao Manager nodded.

"Pinduoduo's daily transaction volume is indeed only three to four billion, while our Taobao's current daily transaction volume is around fifteen billion."

After hearing the Taobao Manager speak, Old Ma clicked his tongue.

"In my opinion."

"This shopping festival can at most increase Pinduoduo's transaction volume by one to two billion."

"So, Pinduoduo's transaction volume for this Double Eleven Shopping Festival will not exceed six billion, which is just one-third of Taobao's."

"What is there to pay attention to?"

After Old Ma finished speaking, many others in the conference room also nodded in agreement.

They basically held the same view regarding Pinduoduo's shopping festival.

No one within Taobao realized that Double Eleven's results would far exceed everyone's imagination!

And as time slowly passed, this day quickly went by.

Time.

Finally arrived at Double Eleven itself!

...

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Main Text

Chapter 63: Double Eleven Launched, Instantly Igniting a Consumption Boom!

"There are only a few minutes left until the Double Eleven event officially begins. Why am I getting nervous?"

At this moment.

Inside the Pinduoduo department of Junzi Group building.

Looking at the Pinduoduo employees standing ready in the hall, Zhang Fan's expression was somewhat serious.

Meanwhile, Wang Mo, who was beside him, smiled and patted his shoulder.

"Relax, it's just a shopping festival."

After speaking, Wang Mo looked at his watch.

Because it was the first time launching a shopping festival, Wang Mo did not launch the event at midnight on Double Eleven like shopping festivals in his previous life. Instead, he set the Double Eleven start time at 9 AM the next day.

As for the end time, it would be 1 AM the following day.

This time frame was already sufficient for countless users to shop.

And as the two chatted.

The time finally reached 9 AM on Double Eleven.

At this moment.

Pinduoduo's internal shopping festival activities instantly dominated all interfaces.

Countless products began to offer insane discounts at this moment.

Basically, the madness of these discounts was at an all-time low level!

"Alright."

"Don't wait around here and watch."

"Go back to your own offices first."

"Tomorrow, we'll know what results Yan Country's first Double Eleven Shopping Festival can achieve."

After speaking.

Wang Mo prepared to turn and leave the Pinduoduo department's door, and Zhang Fan also hurriedly followed him.

After some thought, he spoke very seriously.

"I feel that this shopping festival can make Pinduoduo's transaction volume reach at least the ten billion level today."

"Perhaps it can even surpass Taobao, reaching over fifteen billion, maybe even twenty billion."

Zhang Fan's estimate for this shopping festival's transaction volume was much higher than Taobao's internal estimates.

But listening to Zhang Fan's words, Wang Mo smiled and clicked his tongue.

"One or two hundred billion."

"Is that your expectation for the Double Eleven Shopping Festival?"

Zhang Fan nodded "527".

"As long as this shopping festival can catch up to Taobao's daily transaction volume, then Pinduoduo truly has the possibility of catching up to Taobao."

"After all, Pinduoduo has only been established for four or five months, so achieving this result is quite exaggerated."

Seeing Wang Mo still looking at him, Zhang Fan thought he had overestimated the number.

So he hurriedly added.

"Boss, why are you so lacking in confidence? It's impossible for our shopping festival to not even reach a ten billion transaction volume, right?"

Listening to Zhang Fan's words, Wang Mo shook his head helplessly.

"Who said I lack confidence?"

"I just think that you still underestimate the Double Eleven Shopping Festival."

Hearing this, Zhang Fan was stunned.

He already had great confidence in Double Eleven's transaction volume, but listening to Wang Mo, it seemed like he had still said too little.

"Could it be..."

Zhang Fan paused.

"Boss, do you think Double Eleven's transaction volume can reach three to four hundred billion?"