332: Section 332

After muttering to himself, Qian Yan opened another League of Legends match.

Time passed again, and it was soon eleven o'clock that night.

By this time, the school gates were already closed.

"Brother, your hero is an ADC. You should build according to the recommended items. Tank builds are useless. I'll protect you in team fights later."

"Brother, you're amazing! It's only the first day of open beta, and you're already so good at playing."

"Of course! Who do you think I am? I dominate this game."

After typing, Qian Yan was ready to lead his bottom lane ADC into a team fight.

As for his promise to switch to Dota after winning one game, he had long forgotten it.

Just then, he heard other voices behind him.

"Brother, you're awesome! Will you protect me if I play ADC later?"

"Isn't that obvious? Who do you think Qian Ge is? He dominates this game."

Hearing the voices, Qian Yan's expression changed in surprise, and he instantly turned around.

The people who had left in the afternoon were back.

"Didn't you guys go back to school?"

"We thought about it after getting back to school and just couldn't resist. This game is too fun."

"Exactly! We originally planned to stay up all night playing League of Legends, but when we came in, we saw you were still here. The instant noodles on your table seem to indicate you've been playing League of Legends since this afternoon, haven't you?"

"I wonder who said this game was trash."

Listening to the taunts from the people behind him, Qian Yan felt a bit embarrassed, and his face instantly flushed.

"Uh, well, I just suddenly wanted to try one more game."

Qian Yan hadn't finished speaking when a friend beside him directly patted his shoulder, interrupting him.

"Why are you still pretending? We caught you red-handed. You're just too concerned about saving face."

"We bought some barbecue on the way. You go eat it, and I'll play this game for you."

With that, the person directly placed the barbecue in Qian Yan's hand and then squeezed him out of his seat.

"Let me do it, let me do it! I'm the real expert."

"I want to play too! How about one life each!"

"All of you move aside, turn on your computers first. This game is almost over. We have exactly five people, so let's do a five-man premade all night!"

"Internet cafe five-stack, never won a single game, let's start now!"

"Get away, jinx!"

Watching the several people fumbling to turn on their computers, Qian Yan couldn't help but smile.

"Everyone move aside, move aside! Let Qian Ge do it! I dominate this game!"

In the few hours since the open beta of League of Legends began, the number of registered players for League of Legends had already exceeded three million!

For a brand new MOBA game with significant existing competitors, this achievement could be called a miracle.

One must know that Yan Country's PC game market is much smaller than its mobile game market.

Many PC games launched by popular game developers struggle to reach a million registered users on their first day, but for Junzi Group, a company that had never developed a PC game before, they easily achieved this feat.

After all, this achievement was not the final one.

By the time night fell, the number of League of Legends users had doubled!

Ultimately, League of Legends' first-day open beta performance settled at six million registered users.

As Wang Mo had expected, on its first day of launch, League of Legends' player count surpassed Dota!

Chapter 257: Starting Promotion and Marketing, the Miracle Continues!

After the surge in popularity during the closed beta, many players were already immensely curious about League of Legends before the open beta.

Coupled with Wang Mo's identity reveal and the early open beta release, League of Legends' popularity skyrocketed to an incredibly exaggerated degree.

With such terrifying popularity, League of Legends surpassing Dota in first-day registered users was almost a foregone conclusion.

Previous Dota, although it had been operating globally for a long time and had several million daily active loyal users in Yan Country, never achieved high popularity due to its poor watchability and unfriendliness to new players.

Because of their considerable confidence in Dota, Tencent had never conducted any large-scale marketing for the game.

This was not only because they imagined no competitor would threaten Dota's existence, but also because Tencent internally knew that Dota had a very high barrier to entry, making large-scale marketing unprofitable.

Therefore, the number of registered players for the Dota Mobile launched by Tencent previously even far exceeded that of the original Dota users.

Many people who knew about Dota had never actually tried the game; they just knew it existed.

What League of Legends is doing now is allowing all players who know about the MOBA game genre and are interested in such games to truly try this game.

Because of significant differences in game design, League of Legends has a much lower barrier to entry than Dota.

Among the six million users registered on League of Legends' first day, in addition to many players who came to try it due to the popularity during the League of Legends closed beta, there was also a large group of Dota players.

On that day, the number of online players on Yan Country's Dota servers collectively decreased by about 500,000.

This was enough to show that this game also attracted many Dota players.

And with the end of League of Legends' first day of open beta, the official League of Legends Weibo simultaneously announced its first-day results and launched a series of subsequent Linkage activities.

Starting from the second day of League of Legends' open beta, Junzi Group began an unprecedentedly aggressive marketing and promotion campaign for League of Legends across major social platforms and various websites and software.

After all, PC games, unlike mobile software and mobile games, have a certain barrier to entry.

In current Yan Country, most people have smartphones and use various software, but the penetration rate of computer platforms is not high.

Therefore, to achieve the effect Wang Mo desired, their promotion had to be more precise and exaggerated.

Among all the promotional activities, the most explosive effect came from the collaboration with WeChat and Douyin.

Previously, Junzi Group's marketing methods were limited everywhere because they did not have a national-level application like WeChat.

But after WeChat successfully spread across the country, Junzi Group's marketing capabilities were almost at the top tier of internet companies in the entire Yan Country, comparable to Tencent and Alibaba.

This time, through Big Data analysis, WeChat sent League of Legends promotions to almost all potential game players.

And this promotion was quite simple and direct.

As long as users downloaded League of Legends and logged in with WeChat, they could directly receive a WeChat Red Envelope, and subsequent Red Envelopes would be available after reaching certain levels or completing a certain number of matches.