228: Section 228

As for the Red Envelope function, in the first three days after its launch, not many people realized its potential.

Even within the Penguin Group, after learning about the two new updates to WeChat, their first reaction was a sigh of relief.

They had originally thought that this WeChat update was going to be a game-changer.

But the result was somewhat unremarkable.

In their opinion, while the Mini Program function could indeed increase user stickiness, it wouldn't attract a larger user base.

No one would download WeChat, which has a Mini Program for a certain app, just because they didn't want to download that app separately.

That itself was a bit like putting the cart before the horse.

However, QQ still saw value in the Mini Program function.

But because this function couldn't attract new user groups in the short term, the Penguin Group wasn't too anxious.

Most of the technical department employees who had worked overtime for more than half a month to launch Huabei were still resting.

Pony Ma planned to slowly add Mini Programs to WeChat later and was not in a hurry at the moment.

As for the Red Envelope function, it was completely ignored by them.

But as time slowly passed, a week after the Red Envelope went online, someone finally discovered its potential.

Compared to a cold direct transfer, a Red Envelope indeed felt more personal.

After a week of its launch, the usage rate of the Red Envelope function officially surpassed that of transfers.

However, if only the Red Envelope usage increased, it wouldn't cause any significant impact or problems.

But soon, at the one-week mark of the Red Envelope's launch, it was as if some restriction on the Red Envelope was lifted.

The Lucky Red Envelope gameplay began to rapidly spread among young users across the country.

And not just young users.

Many middle-aged and elderly WeChat users also started discovering the Lucky Red Envelope gameplay in their family groups.

In the following few days, this Lucky Red Envelope gameplay spread wildly across the country at an unstoppable speed.

Once this gameplay was discovered, it was like a dam had been torn open, sweeping across all regions.

In an instant, the Lucky Red Envelope gameplay could be seen in almost all WeChat groups.

The popularity of this function instantly skyrocketed.

WeChat's daily active user count also began to increase dramatically due to the Lucky Red Envelope gameplay, a week after the Red Envelope function was launched.

Pony Ma only noticed this when he saw QQ's user count suddenly plummet again.

But by this time, his plan to copy the Red Envelope function was already a bit late.

WeChat's Lucky Red Envelope gameplay had already become incredibly popular across the entire network.

In the period that followed, the popularity of this gameplay even exceeded the imagination of the employees in the Weixin Department.

Many young user groups would even download WeChat specifically to play Lucky Red Envelope.

After all, this Lucky Red Envelope gameplay is essentially built on social attributes.

When many young people start creating groups and playing Lucky Red Envelope, others in their social network will also download WeChat because of their actions.

Especially many young users in university groups.

When they find that everyone around them is playing this way, no one can resist this attraction.

Therefore, half a month after WeChat's update, relying on the Lucky Red Envelope gameplay alone, WeChat's user count directly soared from 500 million to 530 million.

The gap between WeChat and QQ, as well as Blue Wallet, is now only the last 50 million!

Chapter 158: The Final Countdown, The Eve of Making History!

Because Pony Ma did not discover the potential of the Red Envelope function at first, he only thought about immediately copying it after the Lucky Red Envelope had already started to become popular.

However, by the time he had gathered his team and started preparing to add this function to QQ, half a month had already passed since WeChat's Red Envelope function was launched.

And in the past half a month, although not many people discovered the Lucky Red Envelope gameplay in the first week, the popularity and buzz of the Lucky Red Envelope in the second week directly brought a large number of users to WeChat.

WeChat also announced its current daily active user count on the same day that QQ officially began developing the Red Envelope function.

And that number had already reached 530 million.

When they saw this number, everyone understood that the ultimate winner of this “600” three-party battle had already emerged.

Although WeChat's user count has not yet surpassed QQ and Blue Wallet, it is only a matter of time.

Many WeChat users are even ready to start celebrating.

Only Pony Ma still held onto a last glimmer of hope.

In his opinion, as long as QQ launched the Red Envelope function, it could still slow down WeChat's user growth.

Judging from the current speed, it would take about another month for WeChat to officially surpass QQ and Blue Wallet in user count.

And their QQ only needed twenty days to launch the same Red Envelope function.

QQ still had hope of retaining the daily active champion title.

But then, a trending search about Lucky Red Envelope, on the day after WeChat announced its daily active users, directly shattered Pony Ma's last illusion.

This trending search officially pushed the popularity of WeChat's Lucky Red Envelope to its peak.

And the title of this trending search was only a short sentence: “My boss sent a 3,000 Lucky Red Envelope and I grabbed 2,000, what should I do?”

The trending topic was a plea for help from a girl who had just entered the workplace.

The girl said that her boss had sent a 3,000 Lucky Red Envelope in the group not long ago, and she ended up grabbing 2,000, and then her boss said she had good luck, and she didn't know how to reply.

This trending search, due to its highly eye-catching content, directly attracted a large number of replies.

“Low EQ: This is all I deserve. High EQ: Oh, my memory, I was so busy collecting Red Envelopes, I forgot to clean you up. Ultimate EQ: Say nothing, and then hang yourself at the boss's door the next day.”

“I'll tell you how to handle it. Add me to a group, then send me a Red Envelope, and I'll scold your boss for you.”

“Is this the difference between people? Yesterday, I played Lucky Red Envelope relay in the class group all day, and my luck was always the worst.”

“Upstairs, isn't that a good thing? You don't have to keep sending Red Envelopes.”