254: Section 254

The Meituan Select delivery person, carrying several large bags, matched each item with Laosan before placing everything in Laosan's kitchen.

Looking at the large and small bags of various vegetables and meats, Laosan couldn't help but click his tongue.

This 'Tomorrow Arrives' supermarket was much faster than he had imagined.

Moreover, for the past two days, since the community group buying feature had just launched, there was no delivery fee for home delivery.

"Son, let's go, it's time to buy groceries."

At this moment, Laosan's mother's voice rang out.

Laosan, however, laughed.

"Mom, no need, I've already bought the groceries."

Besides Laosan, customers who had placed orders the day before, when the Select feature had just launched, had basically received their purchased goods by this time.

At the same time, on this day, Meituan also officially began large-scale promotional campaigns across the entire network.

Their momentum was no less than Penguin Group Buying!

Chapter 180: Penguin's Helplessness, a Meeting Targeting Meituan!

Because previously, Meituan had not conducted any promotions for its Select feature.

Coupled with the fact that this update didn't attract much attention, at the very first moment Meituan Select launched, not many users used it, nor did it garner much attention.

Even some users who saw and used this feature didn't think this inconspicuous small feature would have any impact on the Thousand Group Battle situation.

However, on the second day after Meituan Select launched, Meituan finally began its first large-scale, network-wide promotion!

After the Thousand Group Battle began, whether it was Penguin Group Buying, Ele.me, or apps like Baidu Takeout and Dianping, they were all basically spending heavily on promoting the apps themselves.

It was precisely because of this large-scale promotion that Penguin Group Buying was able to gain over 40 million registered users in a short period.

However, from beginning to end, Meituan had only conducted small-scale promotions in the Lower-Tier Market, which was much less intensive compared to the promotional efforts of other group buying apps.

Yet, even with such small-scale promotions, Meituan still attracted over 16 million daily active users.

This was enough to show that Meituan's user stickiness and retention were far beyond what other apps could achieve.

Previously, Meituan's small-scale promotions were enough for it to become the group buying app with the most daily active users, and now, Meituan was also going all out.

On the second day, with Douyin as its base, a large number of Meituan advertisements appeared on major social media platforms.

Various TV variety channels also began to constantly feature scenes sponsored by Meituan.

Meituan's advertisements also began to be broadcast in various television commercials across Yan Country.

Aside from Penguin Video, the other two long-video platforms also featured a large number of Meituan advertisements before viewing content.

Offline banners and street advertisements also began to appear in every street and shopping mall in the Lower-Tier Market.

And such situations had actually occurred many times over the past month.

Penguin Group Buying and Ele.me had already had their turns.

Now, if you turn on the TV, you can basically see several advertisements related to group buying and takeout apps within one commercial break.

Almost every popular variety show currently airing also had group buying and takeout apps as sponsors.

The same was true for the offline street advertising market.

Therefore, many users could even be said to have gotten used to this situation.

This time, Meituan's promotion could be said to be the largest in scale and broadest in scope since the establishment of Junzi Group.

Previously, due to Penguin's pressure and countermeasures, Junzi Group faced significant restrictions even when it wanted to promote its software on a large scale.

But now, with Douyin becoming the most daily active and longest daily average usage leisure software in Yan Country, and WeChat becoming the largest chat and payment software in Yan Country, Junzi Group's strength had increased significantly.

Before, many variety shows, TV dramas, and other social platforms, out of consideration for Penguin's status, were unwilling to accept large-scale advertising placements from Junzi Group.

However, after WeChat's success, many internet companies discovered that Junzi Group's potential might far exceed that of Penguin.

So, they naturally would no longer obstruct Junzi Group because of Penguin's actions.

Currently, apart from software under Penguin, almost no other large internet companies would refuse cooperation with Junzi Group.

After all, the influence of a national-level chat software was indeed too great.

However, this time, Meituan's large-scale promotion was still only targeting the Lower-Tier Market and did not move towards first and second-tier cities.

In first and second-tier cities, Meituan only maintained small-scale promotion and advertising activities.

But even so, Meituan's user numbers still surged wildly after the promotions began.

Originally, when Meituan decided to promote on a large scale, Xiaoma also heard about this news through some channels, and that very night, he began contacting many other internet promotion platforms, asking them to counteract Meituan's promotions as before.

But the next day, when he saw Meituan's advertisements appearing everywhere on the Yan Country internet, he couldn't help but feel quite angry.

Because he hadn't expected that Junzi Group was now capable enough to make many other internet companies refuse to be on good terms with Penguin Group.

At this moment, on the third day after Meituan Select launched, inside Penguin Group, in a certain conference room:

"What did Youku Video and Weibo say? They still refuse to take down Meituan's advertisements?"

"I didn't expect that just the appearance of a WeChat would elevate Junzi Group's status so much."

"Our Penguin Group is actually no longer able to cope with and counteract Junzi Group's large-scale promotions."

Xiaoma's words were filled with deep disbelief.