43: Section 43

Oldest Brother alone managed to attract five additional users for Pinduoduo!

Of course.

Pinduoduo's group buying and low-price strategy were also quickly discovered by many employees within Taobao.

But they weren't worried in the slightest.

In their opinion.

This strategy of giving up profits or even selling goods at a loss with subsidies simply couldn't last, because it would lead to huge losses.

Many shopping apps that had challenged Taobao before also launched similar strategies at first, but ultimately they were no match for Taobao.

Regarding Pinduoduo's launch.

Taobao's internal team didn't even take any countermeasures.

This was enough to show how much they underestimated the app.

...

One week after Pinduoduo's launch.

Inside Junzi Group.

Zhang Fan was holding a stack of documents as he entered Wang Mo's office.

The information in these documents was Wang Mo's prepared next promotion plan for Pinduoduo.

"Boss."

"Why are you putting a large amount of promotion funds into towns and second and third-tier cities, with no promotion strategy for first-tier cities?"

"Also, most of the goods on our Pinduoduo now are relatively cheap and inexpensive items; there are no luxury goods."

"Most of the merchants we've signed with are also daily necessities merchants and low-priced clothing merchants."

"This won't attract high-end users."

Listening to Zhang Fan's remarks, Wang Mo simply smiled.

"From the very beginning."

"Pinduoduo was not prepared for these so-called high-end users."

"Not everyone can afford luxury goods costing thousands or tens of thousands."

"And my promotion strategy for Pinduoduo has always been primarily focused on rural areas and towns, with urban promotion coming later."

Wang Mo paused.

"To defeat Taobao, we can't confront them head-on from the start."

Chapter 45: Lower-Tier Market Takes Off, Taobao Unaware of the Opportunity!

Listening to Wang Mo's words, Zhang Fan still couldn't quite understand.

"But if that's the case."

"The users we attract will all have limited spending power."

Wang Mo clicked his tongue.

"You underestimate the spending power of ordinary people too much."

"Their individual spending power might indeed not be as strong as your so-called high-end users, but by sheer volume, the revenue they can bring to Pinduoduo is completely incomparable to what those people can provide."

"These users are the key to us defeating Taobao."

Zhang Fan nodded, appearing to understand somewhat.

The next second.

Wang Mo slowly rose from his chair and looked out the window.

Then his voice continued to sound.

"Taobao's biggest problem is that it hasn't realized the next big trend in online shopping."

Hearing this, Zhang Fan was a little confused.

"The online shopping market is basically already occupied by Taobao, is there still a trend?"

Wang Mo nodded.

"Old Ma launched Taobao when smartphones were just entering thousands of households, successfully securing the top position in online shopping."

"But he didn't realize."

"In fact, there's still a large group of potential online shopping users remaining in the market."

"Although smartphones could already be considered ubiquitous before, that was only among urban residents."

"At that time, most residents in towns and rural areas hadn't yet learned how to use smartphones."

"But."

Wang Mo paused, picked up the tea in the cup in front of him, and took a sip.

"At this two-year point in time, it's precisely the critical juncture when smartphones are fully spreading among town residents."

"These new smartphone users haven't developed online shopping habits, but they are indeed potential online shopping users."

"These users won't buy clothes worth hundreds or thousands or luxury goods on Taobao."

"What they need."

"Has always been various cheap but useful daily necessities and basic goods."

Listening to Wang Mo's words, Zhang Fan finally understood.

His face also showed a hint of excitement.

"Boss, you mean that our current goal for Pinduoduo is this group of users!"

"That's why our goods are all relatively cheap basic items."

Upon hearing this.

Wang Mo nodded.

When Pinduoduo was preparing to launch, he recalled a trending topic about Pinduoduo from his previous life.

It was a trending topic about extremely low-priced appliances sold on Pinduoduo.

Many people at the time mocked how anyone could buy such cheap appliances, but after clicking into the product reviews, everyone understood.

It turned out that not everyone in this world could afford good things; there was still a lot of hardship in the world.

The family situations of the people who bought these cheap appliances were not very good.

What many considered cheap goods were, for these users, actually extremely rare luxuries.

That's right.

The quality of these appliances was indeed not high, but at least they could be used normally.

And that was already enough.

Wang Mo was quite moved when he saw that trending topic at the time.

Thinking back now.

In fact, although Pinduoduo had a bad reputation in his previous life, it was mostly due to the so-called 'cut a price' feature; there weren't many people who directly insulted Pinduoduo itself.

Pinduoduo's rise precisely showed that there were indeed many people who needed these low-priced goods.

And in this world.

It also lacked such an app.

Of course.

Later, Pinduoduo would certainly launch 'cut a price' activities for promotion.

But in this world, Pinduoduo's 'cut a price' rules would definitely change; it would absolutely not be possible for the situation where it was impossible to cut the price to occur again, as in his previous life.

Thinking of this.

Wang Mo turned and continued to speak to Zhang Fan.

"Just follow my ideas and give the orders."

"Subsequent promotions for Pinduoduo must focus on towns and third and fourth-tier cities."

"Yes."

Zhang Fan nodded, then left the office.

For a period after that.

Pinduoduo began its aggressive promotion in towns and third and fourth-tier cities.

More and better low-priced goods were also integrated into Pinduoduo's product pages.

Sometimes, even when buying groceries on the street, one could see Pinduoduo's advertisements.