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44: Section 44
However, this aggressive promotion did not cause any ripples in first and second-tier cities.
In fact, many Pinduoduo users in some first and second-tier cities even thought that Pinduoduo was going to fade into obscurity.
This was because they hadn't seen any advertisements for Pinduoduo on common online platforms or major TV channels.
It was as if Junzi Group had abandoned Pinduoduo after its launch.
Only Pinduoduo’s periodic updates allowed them to feel that the software was still alive.
What these people didn't know, however, was that Pinduoduo’s user base was rapidly expanding in unnoticed corners.
Chapter 46: Top weibo hot search, Pinduoduo’s One-Hundred-Yuan TV!
One month after Pinduoduo’s launch, on a remarkably quiet day, a seemingly insignificant hot search related to Pinduoduo appeared in the 40s on the weibo hot search list.
Initially, not many people paid attention to this hot search.
But soon, the content of this hot search continuously attracted the attention and resonance of many people.
Within just a few hours, this hot search had already climbed to the top spot.
And this hot search only had a simple sentence: “A one-hundred-yuan TV.”
...
In a coffee shop in Shucheng, Yan Country, several white-collar workers in suits were enjoying their daily coffee.
In a corner of the coffee shop, Qian Qiu was idly scrolling through Weibo on his phone.
Soon, a somewhat unique hot search appeared before him: “A one-hundred-yuan TV.”
“Does anyone really buy this?”
Looking at the title of this hot search, Qian Qiu couldn't help but chuckle twice.
Then he clicked into this hot search.
The main content of this hot search was a video.
The video documented a product on Pinduoduo, and this product was a TV worth just over one hundred yuan.
And the sales of this TV were surprisingly over one hundred thousand.
Looking at the screen on his phone, Qian Qiu even showed his phone to a colleague next to him.
“Look, someone actually buys a TV for over one hundred yuan, isn’t that crazy?”
“And it has over one hundred thousand sales.”
Looking at the content on the hot search, his colleague also smiled.
“Those sales must be faked; even if someone bought a one-hundred-yuan TV, the sales wouldn’t be that high.”
“But I remember Taobao doesn’t have such cheap TVs.”
Qian Qiu replied, “Taobao indeed doesn’t; this is another shopping app called Pinduoduo.”
“I think I’ve heard of this shopping app; most of the things inside are cheap goods like this.”
“The sales of this TV must also be faked.”
His colleague simply didn't believe that a TV costing over one hundred yuan could have sales of over one hundred thousand.
And Qian Qiu felt the same way.
In their opinion, it was absolutely unheard of for a TV costing over one hundred yuan to have sales of over one hundred thousand.
Just then, after the two of them chuckled, Qian Qiu finally opened the video.
The video initially showed the shopping page for this cheap TV.
But the next second, the person recording the video scrolled down to the product reviews and buyer showcases, where many people who had purchased this TV left positive reviews and posted images of the TV in use.
Looking at the product reviews in the video, Qian Qiu suddenly fell silent.
“The item is very useful, and the child loves it.”
The background of this review was a dilapidated room made of loess, where a child lying in bed, covered in tubes, was looking intently at a cartoon in the distance, as if all his pain had disappeared at that moment, but beneath his sallow cheeks was a frail body.
“The elderly are very bored at home alone, so I bought them a TV.”
In a room less than ten square meters, a ninety-something-year-old person was watching a TV in the distance with cloudy eyes.
The peeling paint on the walls and the various medicine labels on the cabinet indicated that this was not a wealthy family.
“It can pick up many channels, and most of the children have never watched TV before, so they are very happy.”
In a spacious dirt playground, a television was placed in the center, and a dozen children, covered in dirt and wearing ragged clothes, were sitting obediently on the ground, completely engrossed in watching the TV in the distance.
And their teacher, surrounded by mountains, was holding an antenna high with a smile on his face.
The content of this hot search video was not long; the rest was basically various buyer showcases.
Looking at the scenes in the video, Qian Qiu and his colleague instantly fell silent, and an extremely uncomfortable emotion began to impact them.
Shame, regret, self-reproach.
All sorts of emotions instantly filled the two of them.
Their words just now had plunged them into an abyss of guilt.
It was only then that they realized that the reason they thought no one would buy a one-hundred-yuan TV was because they were not the target users.
They had always imagined the world to be too beautiful.
The video for this hot search had no Photoshop, no exaggerated descriptions, but just a few buyer showcases were enough to directly impact people's hearts.
And the over one hundred thousand sales of this product were not fake at all.
There truly were that many families who needed this TV.
Besides Qian Qiu and his colleague, many Weibo users had almost the same thoughts before clicking on the hot search.
But after clicking on the hot search, feelings of regret also appeared in these people.
Many people had originally wanted to mock Pinduoduo.
But after watching the video, all they had was respect.
Taobao had been launched for so many years, and such a product had never appeared; Taobao had never considered these families as its customers.
But Pinduoduo, from the very beginning, extended warmth to these people.
Under this hot search, the comments were almost one-sided.
“I’m sorry, I admit I was narrow-minded before clicking on this hot search.”
“I never thought that something very cheap to us is something many families cannot afford.”
“Taobao has been out for so long, and it seems like it has never focused on these people.”
“I’m going to download Pinduoduo right now and buy some things to support it!”