18: Section 18

“I just finished the first episode, and I’m really looking forward to the second. I never thought a music show could be so interesting.”

“There should be more fiery shows like this. That i am a big singer was eliminated and still polite, but this one just started cursing.”

“hip hop is really addictive; after watching it, you’ll find yourself with a lot of new catchphrases.”

Because hip hop was broadcast simultaneously on satellite TV in this world.

So it was noticed by many young people faster than in Wang Mo’s previous life.

Some of the lyrics began to spread virally among various universities in Yan Country.

And this spread takes time.

So, two days after the show aired, the first trending topic about hip hop in Yan Country appeared.

And this trending topic, with its inherent catchy name, directly dominated the charts as soon as it appeared.

On the very day the trending topic appeared.

The first episode, which previously only had five million views on the online platform, directly surged to ten million.

Although there was still a significant gap with I Am a Big Singer’s thirty million views, it was no longer impossible to catch up.

Many employees within Wang Mo’s company were also happy about the trending topic that appeared that day.

After all, if hip hop could become popular, then their TikTok download numbers would continuously soar.

Even Zhang Fan felt that perhaps this show really had the potential of an A-grade variety show; as long as the subsequent episodes maintained such high popularity, they would not be left too far behind by WeSee.

As for WeSee’s internal team, they had a disdainful attitude towards this trending topic.

In their view, a variety show that relies solely on gimmicks will never last.

Perhaps it might occasionally gain extra popularity for a short period due to a certain gimmick, but it cannot last long.

Therefore.

After seeing this trending topic appear, there was not even a hint of tension within WeSee.

“They bought a trending topic, came up with a catchy title, and by luck got to the top of the trending list, and now they think they can really compete with i am a big singer. It’s truly overestimating themselves.”

“i am a big singer has only aired its first episode, and our WeSee downloads have already increased by one million. How can this hip hop compare?”

“The guest singer for the next episode is Zi Qian, who already has a built-in fan base, so i am a big singer’s viewership will definitely increase.”

Inside Li Wenqiu’s office, several people did not pay attention to hip hop’s trending topic.

What they valued was i am a big singer’s ability to remain popular long-term.

Because this kind of gimmick variety show definitely wouldn’t go far.

If there were young people in their twenties among them, perhaps a few would have felt a sense of caution.

Unfortunately.

None of them realized hip hop’s potential.

And in such circumstances, time again moved forward a few days.

At 8 PM that night.

hip hop and i am a big singer aired almost simultaneously.

And this time, the audience waiting in front of their televisions was no longer just waiting for i am a big singer; hip hop had also gathered a loyal audience.

The next day.

When the viewership data appeared.

WeSee’s internal team finally realized something was wrong.

i am a big singer’s viewership dropped from three percent in the first episode to two point five percent.

Logically, the viewership of an S-grade variety show should continuously and gradually increase; a situation where the second episode directly dropped by zero point five compared to the first had never occurred before!

However, hip hop’s viewership directly surged from zero point five last week to one point five, a three-fold increase!

And after the second episode aired.

The online discussion about hip hop had already begun to gradually approach i am a big singer.

The number of times hip hop trended on hot searches was even the same as i am a big singer.

It should be noted.

Before airing, hip hop was just a B-grade variety show, while i am a big singer was a top-tier S-grade variety show.

Normally, when both air simultaneously, the B-grade show should be completely overshadowed by the S-grade show.

But this time, the situation exceeded everyone’s expectations.

Just when Penguin Group WeSee’s internal team still held onto a last glimmer of hope.

The third episodes of both shows aired.

And this time.

i am a big singer was completely crushed by hip hop in every aspect.

i am a big singer’s viewership dropped to two point three, but hip hop had already directly surpassed three!

Number of trending topics, online discussion, video platform views.

From the third episode onwards, hip hop completely surpassed I Am a Big Singer.

For a period of time thereafter, with each episode’s airing, hip hop soared in popularity, while i am a big singer gradually faded into obscurity.

And in such circumstances.

TikTok, the exclusive sponsor of hip hop, was undoubtedly the biggest winner.

By exclusively releasing hip hop clips on TikTok with each episode, and with the TikTok icon consistently appearing in the bottom right corner of hip hop.

This time.

TikTok successfully broke out of its niche using hip hop’s popularity!

As hip hop continued to air.

TikTok’s daily active users gradually approached ten million!

Chapter 20: Desperate WeSee Internal Team, TikTok Live Streaming About to Begin!

Penguin Group.

WeSee Department Meeting Room.

At this moment, several pale faces were looking at the data on the large screen nearby, and everyone was silent.

Because yesterday.

The final episodes of hip hop and i am a big singer had already aired.

And i am a big singer’s data for its final episode could only be described as abysmal.

i am a big singer’s viewership for its final episode, due to the impact of hip hop, directly dropped below one, to only zero point nine.

However, hip hop’s viewership for its final episode directly surpassed ten! Becoming a truly super-hit variety show.

In every aspect.

This time, i am a big singer was completely crushed by hip hop.

It should be noted.

After hip hop’s final episode aired, it directly dominated the top ten trending topics, but i am a big singer, also in its final episode, only had one purchased trending topic hanging at around fortieth place.

The comparison between the two was truly brutal.

“What are WeSee’s current daily active users?”

Li Wenqiu’s voice was now somewhat weak.

At this moment, he was slumped in his chair, his face pale.

He had completely not expected.

That an S-grade variety show they had spent a fortune to exclusively sponsor would be beaten to a pulp by a B-grade variety show.

The exclusive sponsorship fees for the two differed by more than ten times.

“Although i am a big singer’s viewership steadily declined in the later stages, it still helped WeSee increase its user base significantly.”

“WeSee’s daily active users have now increased from eight million previously to twelve million.”

The secretary next to him replied.

“What about TikTok?” Li Wenqiu asked again.

“TikTok.”

The secretary licked his dry lips.

“TikTok’s current daily active users have already exceeded ten million.”