270: Section 270

Hearing this, the second eldest was stunned.

“Can the Red Envelope be upgraded?”

The third eldest nodded.

“I checked, most of the merchants on Meituan Takeaway can actually upgrade this five-yuan Red Envelope; five yuan is just the minimum discount amount.”

“If we choose some larger stores, one order could probably get us a ten-yuan discount!”

Upon hearing this, the second eldest couldn't help but murmur.

“Ten yuan per order, that’s forty yuan saved in a month?”

The second eldest's eyes lit up. After all, the barbecue place for school takeout was his favorite, and he went there several times a month.

Now, with such a significant discount on takeout, he really couldn't resist.

“What are you waiting for?”

The second eldest looked at the third eldest.

“Didn’t you say these were all tricks and told me not to buy it?” The third eldest was taken aback.

“When did I say that? I’m willing to accept such a great trick! Let’s activate this Takeaway Red Envelope right away!”

On that very day, many Meituan Takeaway users discovered the newly launched Takeaway Red Envelope.

However, because Meituan Takeaway’s market share was still very small, completely incomparable to Ele.me and Penguin Waimai, and Meituan had not promoted this feature before, other internet users outside were temporarily unaware of the existence of the Takeaway Red Envelope.

But even so, on this day at noon, Meituan’s takeaway orders still increased by fifty percent.

Furthermore, among these users who ordered takeout, the proportion who activated the Takeaway Red Envelope exceeded seventy percent.

Many Meituan Group Buy users, upon seeing the existence of the Takeaway Red Envelope, also couldn't help but make a purchase. After all, this Takeaway Red Envelope feature, which had never been launched before, was incredibly attractive to users' consumption.

And the existence of the Meituan Red Envelope began to be known by others at a whirlwind speed!

Chapter 195: The Influence of the Takeaway Red Envelope Shakes the Takeaway Industry!

At the same time, shortly after the Meituan Takeaway Red Envelope went online, inside the Ali Group, Ele.me department, Old Ma still did not know what content Meituan Takeaway had updated.

He was still puzzled by Meituan Takeaway’s actions a few days ago.

“What exactly is Wang Mo thinking, to increase the number of delivery personnel so much?”

“Does he really think he can surpass me and Xiao Ma in market share for Meituan Takeaway in a short period?”

Pondering Meituan Takeaway’s actions from the past two days, Old Ma was truly at a loss.

Vice President Qian, who was beside him, also spoke.

“As I predicted before, Wang Mo will definitely not give up the takeaway market, and his current actions confirm this.”

“The key is, Meituan Takeaway’s current actions are too strange, actually increasing the number of delivery personnel by several times.”

“If Meituan’s market share cannot surpass ours and Penguin Waimai, then the operating costs of these couriers will be an unbearable loss for Meituan.”

“To avoid losses, Meituan probably needs to surpass us in market share within half a month, but how is that possible?”

Listening to Vice President Qian’s voice, Old Ma, who was beside him, fell silent for a moment, then suddenly asked.

He looked at Vice President Qian.

“Do you think there’s any possibility that Meituan could truly increase their number of takeaway users to directly surpass us and Penguin Waimai within a short period of half a month?”

“Only then can Wang Mo’s actions be explained.”

Upon hearing this, Vice President Qian was silent for a moment, then shook his head.

“If Meituan Takeaway’s current market share wasn’t too far behind ours, then it would still be possible.”

“But the key is, Meituan’s market share in the takeaway field is half of ours and Penguin Waimai.”

“To directly double their number of takeaway users in a short period, even if it’s Wang Mo, I don’t think he can do that.”

Vice President Qian’s tone also held a hint of confidence.

After all, doubling the number of users in a short period is indeed a very difficult task to accomplish.

Currently, the increase in the number of users in the takeaway sector is a relatively fixed value.

No matter what activities Wang Mo launches, he cannot attract those who would not use takeout in the first place, and for users interested in takeout, the speed of their number increasing is very difficult to change.

Therefore, if Meituan Takeaway wants to double its market share, its only possibility is to snatch users from Penguin Waimai and Ele.me to achieve this.

But at present, with no significant differences between the three apps, Vice President Qian truly couldn't imagine anything that could allow Meituan Takeaway to poach a large number of users from Ele.me and Penguin Waimai in a short period.

You should know that even the online cafeteria that Penguin is fully deploying internally, even if it can achieve the influence of Meituan Select, will not double the number of users in half a month.

After all, for users, they will indeed churn due to features launched by different software, but this user churn has a certain speed and will not be too fast.

That’s why Ele.me was able to wait and see the influence of the online cafeteria before making a decision, because even if Penguin Waimai launched this feature a month earlier, and even if this feature was very powerful, they would only lose a few million users in a month.

That’s why he was so confident.

However, just as Vice President Qian finished speaking, someone hurriedly pushed open the office door and came before the two of them.

“General Manager Ma, Meituan Takeaway just had an update.”

“I think you need to see this update.”

After Meituan officially launched the Takeaway Red Envelope, in just twenty-four hours, the number of users of the Meituan Takeaway feature skyrocketed.

However, the increase in Meituan Takeaway feature users was still internal to Meituan.

Many users of the Meituan Group Buy feature used the Takeaway feature because of the Red Envelope feature.

At this time, not many people outside knew about this feature launched by Meituan Takeaway.

On the second day after Meituan’s update, Meituan issued a five-yuan takeaway discount Red Envelope to all users!

Originally, many Meituan users were still observing and hadn't tried the takeaway feature because buying the Red Envelope still cost money.

Some users who only occasionally ordered takeout did not activate the Red Envelope feature immediately.

But this time, Meituan directly gave all users a Red Envelope that could only be obtained after activation. This event instantly boosted the popularity significantly.

After all, this free Red Envelope could directly be used for discounts when ordering takeout.

At the same time, it could also be upgraded to a larger Red Envelope amount in certain stores.