248: Section 248

Zhao Ming pushed open the door to Wang Mo’s office.

Seeing him, Wang Mo smiled and said, “Zhao Ming, Zhang Fan wants to know what Meituan’s current daily active users are.”

Zhao Ming nodded and looked at Zhang Fan.

“Sixteen million.”

Upon hearing this number, Zhang Fan was momentarily stunned.

Thinking that he hadn't heard, Zhao Ming repeated the number again.

Seeing this, a look of surprise appeared on Zhang Fan’s face.

“No, that’s impossible. Why is Meituan’s daily active user conversion rate so high?”

“Twenty million registered users, yet sixteen million are active users? That’s a million more than Penguin Group Buying’s daily active users!”

Because the number was truly astonishing, Zhang Fan didn't react for a moment. After all, for other group buying and food delivery apps, the 607 conversion rate for daily active users was almost only one-third.

However, Meituan’s number had already reached three-quarters!

That’s why Zhang Fan was so shocked.

Wang Mo smiled and explained, “The user stickiness for group buying apps is inherently very high.”

“Almost all users who have used a group buying app will keep it on their phone, waiting for their next use.”

“The reason other group buying apps have such low retention rates is because they are all competing with each other. A user who used one app today might download another app tomorrow because of a certain promotion.”

“Before, Meituan had no real competitors in the Lower-Tier Market, so its retention rate was naturally very high.”

“Not to mention, Meituan is inherently better to use than other apps.”

Listening to Wang Mo’s explanation, Zhang Fan slowly nodded.

But his wide-open mouth still hadn't quite closed.

Because this number also represented that although Meituan’s current number of registered users wasn’t large and couldn’t catch up to the first-tier echelon, its number of daily active users was the highest in the entire Thousand Group Battle!

It’s likely that once this information is made public, everyone will be shocked.

Wang Mo continued, “Since the outside world wants to know our data so badly, let them see.”

Chapter 175: Meituan Data Publicly Revealed for the First Time, Copywriting Error?

A few hours later, Meituan’s official Weibo account posted a message.

In this message, Meituan’s various current data were revealed for the first time.

Because before, other group buying apps had basically already disclosed their registered and active user numbers, leaving only Meituan.

Therefore, many internet users were looking forward to Meituan disclosing its user data.

After all, before, Meituan could be said to be one of the most watched players in this Thousand Group Battle.

Its movements would naturally be closely watched by many people.

Meituan’s message was not long, consisting of only a few short sentences.

“Meituan’s registered user count has exceeded twenty million, making it the app with the highest daily active user count among all group buying apps in Yan Country.”

Looking at this message, most users didn’t immediately notice any problems.

But very quickly, someone discovered something amiss in this sentence.

Meituan had only disclosed its registered user count and not its daily active user count, so why did it claim to be the app with the highest daily active user count?

Just a short while ago, Penguin Group Buying, with fifteen million daily active users, was the leader in the Thousand Group Battle.

And Penguin Group Buying’s registered user count had even exceeded forty-five million.

You only have twenty million registered users and you dare to say that? Are you mistaking your registered users for active users?

Immediately, countless mocking voices arose in the comments below this post.

“Big brother, your copy is wrong. How can an app with only twenty million registered users be the champion of daily active users for group buying apps?”

“I didn’t feel anything was wrong at first, but after reading it twice more, I realized there was a problem.”

“Who posted this copy? Can we investigate first? Registered user count and daily active user count are not the same, otherwise Penguin Group Buying would also say its daily active users are forty-five million.”

“Waited for so long, and you give me such a self-important copy. You really think registered users are daily active users, don’t you?”

Just as many internet users were starting to notice something was amiss with this Weibo post, Meituan’s official Weibo post was also directly deleted a few minutes later.

Seeing this, many people felt their suspicions were confirmed.

It seemed Meituan’s internal team had indeed made a careless mistake in the published copy, causing the person who posted it to mistake registered users for daily active users. Then, upon realizing that Penguin Group Buying’s daily active users were only fifteen million and couldn’t compare, they immediately started celebrating.

A few minutes later, the person responsible for the copy realized the mistake and deleted the Weibo post.

Such a blatant self-contradictory action was rarely seen.

Therefore, although Meituan’s Weibo post was only up for a few minutes, it had already been screenshotted by busybodies and sparked considerable discussion.

About ten minutes later, a negative hot search about Meituan directly climbed to the top of the weibo hot search list!

“Meituan is utterly humiliated, mistaking registered users for daily active users.”

Clicking into the hot search, the content was about the incident that had just happened with Meituan.

The person who posted this Weibo explained the situation from various angles.

This person also analyzed that Meituan’s major blunder was likely due to a lack of proper communication between the data statistics team and the copywriting team.

After the data team provided the information to the copywriter, the copywriter directly mistook the registered user count for the daily active user count and, being self-important, crowned Meituan as the daily active user champion.

Only when netizens discovered the problem was it immediately deleted.

Initially, because Meituan deleted the Weibo post very quickly, not many people saw it.

However, once this hot search appeared, it instantly attracted discussion from across the entire internet.

The number of comments also surged to hundreds of thousands in a short period.

This negative hot search was naturally bought by Penguin Group after they saw the incident.

They also enjoyed watching the show.

“A bit embarrassing. Penguin’s registered user count already exceeds forty-five million. What right do you, with only twenty million registered users, have to claim to be the daily active user champion?”

“For all other group buying apps, the conversion between registered users and daily active users should be one-third. Based on this data, Meituan’s daily active users should only be around six or seven million.”

“Meituan will probably be mocked for a long time now.”

“The copywriter needs to pay more attention. They actually managed to mistake registered users for daily active users.”