30: Section 30

“I'm dying of laughter, what is this all about?”

“I was eating just now and accidentally sprayed soup on the tattooed guy across from me. Now he wants to beat me up. What should I do?”

Xiao Yang and his companion then took out their second item.

“That doesn't count. I've already blacklisted the manufacturer. What kind of garbage was that? This next item definitely won't be a flop.”

“This is a pair of slippers.”

The two then took out a pair of slippers and began to introduce them.

Watching the scene in the live broadcast room, everyone thought there shouldn't be any problems this time.

But the next second...

After Xiao Yang said that the slippers were of good quality, the two of them actually started biting them directly.

They were biting while doing stretching exercises.

Both of them were biting the slippers, frantically tearing at them in the live broadcast room.

In the end, Da Yang actually bit off a piece.

This kind of scene instantly made the barrage in the live broadcast room boil again.

“Holy cow, is this how they're going to play?”

“Awesome, your teeth are better than my dog's.”

“I must be drunk. I'm actually watching two people brush their teeth with slippers in front of hundreds of thousands of viewers on Douyin!”

“No, I just apologized to the tattooed guy across from me, and now I've sprayed a mouthful of rice on his back again. Help!”

Xiao Yang's actions directly made the live broadcast effect explode again.

The number of people in the live broadcast room had already exceeded 300,000.

And after the wild laughter, some viewers actually became interested in these slippers.

“But I really do need a pair of slippers recently. The fact that it took you two half a day to bite off a piece means the quality of these slippers is pretty good. Where can I buy them?”

“Yeah, how do I buy these slippers?”

Seeing that someone had the desire to shop, Xiao Yang pointed directly to the bottom of the live broadcast room.

“There's a shopping cart at the bottom of our live broadcast room. You can click in and buy them.”

“We just put the slippers on the shelves.”

Upon hearing this, countless viewers' attention finally turned to the shopping cart at the very bottom.

“Douyin's live broadcast room actually has a shopping function integrated. Impressive, impressive.”

“How come we didn't know about this update? This update not only includes a live commerce function but also a shopping cart.”

“It's really there, and these slippers aren't even expensive. I bought them.”

“I also bought a pair for everyone in my family.”

In almost a few seconds, 30,000 pairs of these slippers were sold.

Seeing this, Xiao Yang and his brother also started subsequent live commerce.

“The next item is Luosifen.”

...

On the other side, while Xiao Yang and his brother were doing live commerce in a humorous way, other live commerce streamers were not idle either.

Ye Xian'er hired many models to display her clothes, attracting many girls who were planning to buy clothes recently.

Ye Youxue was also selling some cosmetics and trying them on personally.

The sales of these live commerce rooms were skyrocketing.

In just half an hour, the total sales of several live broadcast rooms had already exceeded ten million.

Chapter 32: Breaking 100 Million in Three Days, The Silent Douyu Internal.

“Awesome.”

“Live commerce actually attracted so many users to watch.”

Looking at the backend of the live commerce room, Zhang Fan was a little disbelieving.

He had just personally watched the total sales of various live broadcast rooms break through ten million, and they were still rising.

It should be noted that for every item sold in these live broadcast rooms, they could get a 10% commission.

Moreover, many users who never gave gifts in live broadcast rooms would actually start spending and buying things they needed when watching live commerce.

He had originally thought that developing a shopping cart function in the live broadcast room was a waste of time.

But now it seems that the act of being able to buy immediately after seeing a product introduction has an incredibly huge appeal.

As for the current boom in live commerce, Wang Mo had actually anticipated it long ago.

The format of live commerce is fundamentally different from advertising in a live broadcast room.

Top live commerce streamers can greatly stimulate viewers' desire to buy and consume.

This live commerce function, after the introduction of the shopping cart, also leaves room for the e-commerce section that Douyin will develop later.

And live commerce also has one major difference from ordinary live broadcasts.

That is, gifts sent in live broadcasts actually do not bring any income to oneself, so most viewers watching live broadcasts do not have the habit of sending gifts.

But live commerce is different.

This is essentially a transaction, where the most ordinary users spend money to buy goods.

It's just that there's an extra step in between where the streamer introduces the product.

Even if many people initially have no intention of shopping, when watching live commerce, they will suddenly have a flash of inspiration and feel that this item can be bought.

After all, with this kind of live commerce, if you spend money, you can see the item.

And on this day, the most-watched live broadcast rooms on Douyin were not ordinary live broadcast rooms, but these live commerce rooms.

Except for Wang Mo, almost no one had anticipated that the potential of live commerce would be so exaggerated.

And the next day, when Douyin announced the sales figures for the first day of live commerce, it shocked everyone again.

The total sales of live commerce on the first day reached twenty million!

And after that night, more merchants also realized the potential of live commerce.

Xiao Yang and his brother's humorous live commerce style also successfully went viral, gaining over a million likes on Weibo.

The next day, Douyin received countless live commerce applications from merchants and streamers.

Douyin further opened up the live commerce channel.

Some large fast food, clothing, and cosmetics brands also officially entered Douyin, either doing live commerce themselves or contacting other streamers to do it.

In any case, live commerce truly appeared before everyone.

No matter what type of product, it could be sold through live commerce, and the sales were extremely exaggerated.

Just three days later, Douyin announced that the total sales of live commerce had exceeded one hundred million!