52: Section 52

“Actually, Qin Haisheng is right.”

“After this Red Envelope event ends, our user base will definitely drop.”

“After all, many people simply downloaded Pinduoduo just to get a Red Envelope.”

“Once the event is over, even if Pinduoduo's reputation is good, it won't be able to retain these people.”

“Therefore.”

Wang Mo took a deep breath and paused.

“What we need to do next is to minimize the number of users who drop off.”

“We can't completely stop it; we can only reduce it.”

Wang Mo's gaze lingered on the screen, where the Cut-a-thon Red Envelope event had entered a countdown of over ten hours.

Listening to Wang Mo's words, Zhang Fan was also a little worried.

“Then what should we do?”

“Could Pinduoduo become like Weikan before?”

Hearing this, Wang Mo and Qin Haisheng both laughed.

“You're underestimating our Pinduoduo too much. Pinduoduo's reputation is still very useful now; it wouldn't be like Weikan, no matter what.”

Wang Mo paused.

“We can't retain users who never shop, but for those who do shop online, they will consider whether to uninstall after the event ends.”

“And for these users, a crucial factor determines whether a shopping app is good or not.”

“And this factor is precisely what Pinduoduo currently lacks.”

“What factor?” Zhang Fan scratched his head.

“Product quantity and content.”

Wang Mo didn't speak, but Qin Haisheng on the side had already answered.

“Currently, Pinduoduo's product quantity is still far from comparable to Taobao.”

“And most importantly.”

“Digital and tech products, as well as various high-end beauty products, are extremely scarce on Pinduoduo.”

“Market research has long shown that first and second-tier cities and young users most prefer to buy these types of items on shopping apps.”

“Although our previous focus was the Lower-Tier Market, it's understandable that these items weren't abundant.”

“But now.”

Qin Haisheng paused.

“Due to the increase in many young users and users from first and second-tier cities.”

“It is very necessary for these products to appear.”

“We not only need to increase the products that these young users like, but also give them enough attraction to make them accustomed to buying these things on Pinduoduo instead of Taobao.”

Listening to their words.

Zhang Fan also stroked his head, deep in thought, because he heard something amiss in their words.

“The more I listen, the more I feel like…”

“You two seem to have anticipated this situation and prepared for it?”

Zhang Fan looked at the two.

“Honestly, do you already have a plan to reduce user loss?”

“And are you planning to launch it in the next two days?”

After Zhang Fan finished speaking, Wang Mo and Qin Haisheng exchanged a smiling glance.

Then both of them nodded.

And Wang Mo slowly began to speak.

“This plan is called…”

“Hundred Billion Subsidy.”

Chapter 54: Step by Step, Old Ma's Vigilance!

When Pinduoduo had not yet officially launched.

Wang Mo had already built the Hundred Billion Subsidy section into Pinduoduo.

If we say.

In the previous life, Pinduoduo's user base grew through Cut-a-thon Red Envelope, then many of these added users stayed on Pinduoduo because of the Hundred Billion Subsidy.

The level of attraction of the Hundred Billion Subsidy to users, in some aspects, even far exceeded Pinduoduo's low-priced items.

After all, the prices of these low-priced items were not high to begin with; they couldn't get much cheaper.

But the Hundred Billion Subsidy was different.

Various digital technology and beauty products could all enjoy Pinduoduo's Hundred Billion Subsidy.

You should know.

The average unit price of these items basically reached the level of several thousands.

And the Hundred Billion Subsidy could reduce the price of each of these products by an average of several hundred.

Some products, during certain events, could even be reduced by over a thousand yuan.

You should know.

These were not pirated goods, but genuine products.

Even if you were not satisfied, you could return them unconditionally.

Pinduoduo's customer service also favored users more than other shopping platforms' customer service.

Not to mention that many newly launched digital and electronic products could also enjoy the Hundred Billion Subsidy.

The same items.

Buying them on Pinduoduo could save hundreds of yuan.

This kind of temptation and attraction was indeed something few people could resist.

When Pinduoduo's Cut-a-thon Red Envelope was launched, Wang Mo had already decided to follow up with the Hundred Billion Subsidy.

However, because Zhang Fan was not part of the Pinduoduo department, he did not know this information.

And after learning from Wang Mo and him what the Hundred Billion Subsidy was, Zhang Fan also began to look forward to the situation after they launched the Hundred Billion Subsidy.

And time.

Soon came to the next day.

At ten in the morning on this day.

Pinduoduo's first Cut-a-thon Red Envelope event officially ended.

Just when everyone thought Pinduoduo should be quiet for a while.

Pinduoduo pushed out another huge update.

No one had anticipated what content this update contained.

At the same time.

Countless merchants of large technology and electronic products, as well as various high-end beauty product stores, all announced their entry into Pinduoduo at the same time.

And just a few hours later.

Pinduoduo's official Weibo announced.

Pinduoduo will permanently enable the Hundred Billion Subsidy section!

At the same time.

Inside the Taobao Group building.

The head of Taobao Group and several Taobao Managers were also closely monitoring Pinduoduo's movements.

After Pinduoduo's Cut-a-thon Red Envelope event ended, they also breathed a sigh of relief.

“Mr. Ma.”

“Do we really not need to do anything? Pinduoduo's user base has already exceeded fifty million.”

Looking at the Red Envelope channel on his phone, which Pinduoduo had just closed, the Taobao Manager's words held some concern.

Listening to him, Old Ma shook his head.

“These users were bought with money; their loyalty isn't high.”