267: Section 267

Penguin Group's next step will definitely be to promote online cafeterias nationwide.

This feature truly has the potential to be a decisive key feature, similar to Meituan Select previously.

If this feature can indeed achieve the same impact as Meituan Select did before, then we must also directly lay out our plans now, otherwise Penguin Group Buying will far surpass us in the online cafeteria arrangement.

After learning about the acquisition, Ma Liuyun was quite worried.

He was also very afraid that this online cafeteria would become the next Meituan Select.

Listening to Ma Liuyun's inquiry, Vice President Qian shook his head very seriously.

"Mr. Ma."

"I suggest we don't copy this feature."

Chapter 192: The Potential of online cafeterias, Meituan Takeaway Enters the Fray!

"I suggest we don't copy this feature."

Hearing this.

Ma Liuyun was directly stunned for a moment.

Because currently, almost everyone in the outside world is very optimistic about the potential of this online cafeteria, even regarding it as the next Meituan Select.

To completely widen the gap with other competitors in the takeout field, an online cafeteria is a very good choice.

After all, the difficulty of fully rolling out such an online cafeteria is very high.

As long as it can achieve the expected results, it can have a huge, even decisive effect.

After Baidu Takeout launched its online cafeteria.

Even some small takeout software companies have started to set up their own cafeteria features.

So Ma Liuyun was also a bit strange.

Why would Vice President Qian advise him not to do this?

"Why?"

Ma Liuyun asked.

And Vice President Qian took a deep breath.

"I can't be sure either."

"But I always feel that the potential of this feature is far less than that of the previous Meituan Select."

"The outside world is currently overestimating the potential of online cafeterias. If we really invest in this area, the required budget will be quite high. If this feature doesn't meet expectations, the losses will directly lead to our failure in the takeout field."

Vice President Qian paused.

"Previously overseas, in the competition with Ma Liuyun of Penguin Group, the reason I won more often was because I wouldn't take too many risks or be too aggressive in uncertain directions, choosing a stable path instead."

"The consequences of this feature failing are too severe; it would directly lead to Ele.me's complete collapse."

"So I suggest."

"We hold off for now and observe the situation."

Hearing this.

Ma Liuyun also pondered in silence for a moment.

"I understand what you mean."

"But if this feature succeeds, and it truly has the potential of Meituan Select, then we will be completely left behind by Penguin Waimai."

As soon as Ma Liuyun finished speaking, Vice President Qian nodded.

"Yes."

He looked at Ma Liuyun.

"But we would only be left behind, still alive."

Vice President Qian took a deep breath.

"Even if an online cafeteria has the potential of Meituan Select, we don't need to worry too much."

"With Ele.me's current user base, Ele.me won't suddenly die directly. Even if the online cafeteria has high potential, our users will still be lost, but this is a long-term process."

"Only after the potential of the online cafeteria is truly confirmed."

"It won't be too late for us to quickly launch a similar online cafeteria."

Vice President Qian paused.

"After all, an online cafeteria is not like Meituan Select; the required local setup actually doesn't need to be too much. One cafeteria plus a few chefs is enough, and we already have a large number of delivery riders."

"So, copying an online cafeteria is much simpler than copying a community group buying feature. It can take shape in at most a month."

"And in one month's time, even if our user base is lost, it will only be a few million."

At this point, Vice President Qian's expression also became much more serious.

"I think exchanging a few million users for Ele.me's stability is worth it."

"After all, if this feature fails, the blow it brings will be devastating."

After hearing Vice President Qian say this.

Ma Liuyun couldn't help but take a deep breath.

Looking at it this way.

Exchanging a few million users for Ele.me's ability to stand firm in the takeout field indeed seems quite worthwhile.

Subsequently.

He also looked at Vice President Qian.

"Then I'll listen to you."

"Since you are now the person in charge of Ele.me, I will not interfere too much with your decisions."

Upon hearing this.

Vice President Qian also nodded.

Then Ma Liuyun asked about Meituan's situation.

"How do you view Meituan?"

"The battle in the takeout field has already entered a fierce stage."

"But Meituan is still steadily progressing and has not fully committed. Its market share in the takeout field is also far behind us and Penguin Group Buying, which acquired Baidu Takeout."

"Has Wang Mo really given up on the takeout market?"

Hearing this.

Vice President Qian's face showed an unprecedented seriousness.

After all, he had heard Wang Mo's name many times. A person who could defeat QQ and Blue Wallet must not be that simple.

He had accomplished what could be called miraculous feats; he didn't believe Wang Mo would give up on the takeout field.

"After all, Wang Mo was the first to discover the blue ocean of takeout."

"Meituan hasn't fully pushed into the takeout field yet, perhaps because Meituan is stabilizing its market share in the group buying market."

···Please give me flowers

"The acquisition of Dianping is one such manifestation."

"I'm afraid."

Vice President Qian paused.

"Once Meituan establishes a firm foothold in the group buying field and frees up its hands."

"Wang Mo's next direction will be takeout."

"And his move will likely be the biggest threat to our Ele.me."

"And this time."

Vice President Qian took a deep breath, his gaze fixed on the window.

"It should be coming soon."

.

Not long after Penguin Group Buying acquired Baidu Takeout.

Penguin Group began to invest a large budget in the online cafeteria sector.

In all cities served by Penguin Waimai, Penguin Group basically deployed several online cafeterias.

Especially in first and second-tier cities with many white-collar workers.

...

Almost every office building park had several Penguin Big Cafeteria locations.