259: Section 259

It just so happened to resolve the doubts in the hearts of these users.

Therefore, the ranking of this hot search also continuously increased in a very short time.

At its peak, it even reached the top spot on the hot search!

The content of the hot search was a clip from A Niu's live broadcast the day before.

The person who edited this video completely uploaded A Niu's entire product inspection process from his live broadcast to various social platforms.

Thanks to Meituan's assistance, at this moment, almost all social platforms had this video among their top hot searches.

The places with the highest popularity were naturally Weibo, which topped the hot search, and Junzi Group's main base, Douyin.

Countless users also learned about the quality of Meituan Select's products for the first time through this hot search.

Under this hot search, the comments on this Weibo post increased by hundreds of thousands in a short period.

"Is it real or fake? Is the quality of vegetables in this online market really that high?"

"I can answer you above, it's real. I've bought many times. Although the quality of vegetables isn't always this high, it won't be bad, and they are equally fresh and plump."

"Agreed, I've also used it and posted on Weibo. You can click on my avatar to see. I only have a dozen followers, all friends. I would absolutely not advertise for Meituan; I'm just stating the facts as I know them."

"When this feature first came out, I wanted to use it, but I was afraid the quality of the things I bought would be too poor. I didn't expect I was overthinking it. I'll place an order to try it now."

"I'm not very interested in the group buying feature, as I don't usually go out much or eat out, but I buy groceries every day. This feature might make me specifically download Meituan."

This video brought an extremely exaggerated amount of popularity to Meituan on major social networking sites.

This was because it perfectly addressed the pain points of many users who were still on the fence.

Previously, although a large number of users had used Meituan Select for convenience and affordability, most people with grocery shopping needs were still observing due to concerns about quality.

But once this hot search appeared, it directly resolved their last shred of worry.

Furthermore, not long after this hot search appeared, Meituan's official Weibo also released a video, further boosting the hot search's popularity.

The video released by Meituan detailed the entire operation process of Meituan Select, containing a lot of information.

Meituan disclosed the details of their cooperation with all major agricultural markets in various cities, and various large-scale fruit, vegetable, and meat manufacturers were also among their long-term partners.

Moreover, Meituan Select's offline warehouses had extremely strict limits on product storage time.

Almost all time-sensitive products were required to be shipped out within twenty-four hours of entering the warehouse.

In some cities, due to high demand for certain fruits and vegetables but insufficient local supply, Meituan even established large fruit and vegetable greenhouses dedicated solely to supplying the Select feature!

And some fruit and vegetable products that weren't purchased immediately would even be sent to major agricultural markets.

Watching this documentary released by Meituan, many users only then realized that Meituan Select had secretly made so many efforts in places they couldn't see!

Many other contenders from the Thousand Group Battle also appeared even more desperate after seeing this video, because it meant that Meituan's offline investment in the Select feature was even more extensive and widespread than they had anticipated!

It was probably already being set up several months before Meituan went online.

However, in reality, these conditions and requirements of Meituan Select did not exist in Wang Mo's previous life's Meituan Select!

Because in his previous life, Meituan Select was not the leader in the community group buying sector; instead, it was only ranked second or third.

At that time, there were various community group buying apps, and even mini-programs that only targeted certain cities or specific areas.

Therefore, the market share in his previous life was extremely fragmented among various community group buying apps, and there wasn't one true leading enterprise.

Precisely because the user base of each app was not too large, no single app could support the demands of massive offline warehouses and high-quality operational produce.

But in this world, Wang Mo did not intend to divide the market share of community group buying.

So from the very beginning, he decided that he absolutely could not follow the community group buying model of his previous life, which attracted users with various low-priced and low-quality goods.

That's why the quality of produce in Meituan Select had such high requirements.

In fact, when he decided to create Meituan, Wang Mo had already privately contacted Qin Haisheng, the head of Pinduoduo, to have him secretly begin laying out Meituan Select through Pinduoduo's logistics system.

At that time, not many people knew about the existence of Select.

Therefore, Sun Qi, who later defected to Penguin Group Buying, also did not know this information.

At the same time, after this hot search appeared, coupled with Meituan's follow-up promotions regarding the quality of produce for the Select feature, Meituan Select saw a massive influx of users.

The number of users who used the Meituan Select feature because of this hot search even exceeded the number of users from their large-scale promotional efforts in the preceding days.

Now, upon learning that the quality of produce in Meituan Select was no lower than that of products in agricultural markets, a large number of young users who cooked for themselves began to frantically flock to Meituan.

And the key point was that Meituan Select users and Meituan Group Buying users could actually convert into each other.

Some people who downloaded Meituan to buy groceries would also use Meituan Group Buying when they encountered a situation requiring group purchasing later.

Most users who primarily used the group buying feature would also buy groceries through Meituan Select when they felt like cooking on a whim.

Under such circumstances, Meituan's overall user base began to increase dramatically again.

Meanwhile, the outside world, other contenders in the Thousand Group Battle, kept their eyes firmly on Meituan.

They all wanted to know how many users Meituan could gain through its Select feature.

Under such scrutiny, time quickly arrived more than ten days later, which was the first month of Meituan Select's launch.

Chapter 185: Meituan Announces Latest Daily Active Users, Only 20 Million?

During the first month of Meituan Select's launch, attention and focus on this Meituan feature grew increasingly.

After all, the popularity of Meituan Select was indeed quite exaggerated before, and other Thousand Group Battle apps wanted to know how much of that popularity could convert into users.

Could this Meituan Select feature truly determine the future direction of the Thousand Group Battle?

After all, Meituan was very likely to significantly surpass other contenders through this Select feature, and even Penguin Group Buying could not avoid it.

Therefore, almost all group buying apps, including Penguin Group Buying, were currently watching Meituan's situation.