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47: Section 47
“I don’t think we can let this opportunity pass us by.”
“Since we’ve also discovered the potential of the Lower-Tier Market, why don’t we bring all those users into Taobao as well?”
“What do you mean?” Old Ma looked at the Taobao Manager.
The Taobao Manager slowly smiled.
“Pinduoduo’s biggest problem is that it has let us know about the Lower-Tier Market’s potential right now.”
“If Pinduoduo had continued to develop quietly in the Lower-Tier Market for a while, it might really have been able to take this piece of cake from Taobao’s mouth.”
“But now.”
“Pinduoduo hasn’t fully established itself in the Lower-Tier Market yet, so Taobao can easily snatch this piece of meat from its mouth.”
The Taobao Manager paused.
“Mr. Ma.”
“You can’t not eat the meat that’s delivered right to your mouth.”
...
Just a few hours after this meeting.
Taobao announced.
It will soon launch a special discount section!
Chapter 49: Launching the Cut-a-thon Red Envelope, Direct Cash Payouts!
Taobao’s actions were incredibly swift.
The very next day after announcing the launch of the special discount section.
Some low-priced items that previously wouldn’t have appeared on Taobao were already showing up among Taobao’s products.
Actually, before this.
Various merchants had always wanted to list cheaper daily necessities and various appliances on Taobao.
But Taobao had consistently rejected them.
Taobao’s reason for rejection was that these products would lower the overall quality of Taobao’s merchandise.
However, just last night.
These merchants suddenly received calls from Taobao customer service; Taobao was actually starting to actively invite them to join.
Among these merchants, however, several larger ones had already signed exclusive agreements with Pinduoduo and chose not to list on Taobao.
Smaller merchants, naturally, chose Taobao, which had a larger user base.
Although Taobao’s special discount section hadn’t been officially launched yet, such products had already started appearing.
And Taobao’s audacious moves didn’t stop there.
The next day.
Taobao announced it would launch a public welfare activity to send home appliances to rural areas.
This information was also bought by Taobao as a trending topic, directly placing it at the forefront of the trending list.
Many Weibo users immediately saw that Taobao’s move was clearly aimed at Pinduoduo.
Yesterday, Pinduoduo had just had a trending topic about a one-hundred-yuan television, and today Taobao was giving away home appliances for free.
The smell of gunpowder couldn’t be more obvious.
The comments under this trending topic were also full of people enjoying the show.
“Taobao is a bit shameless; I remember Taobao wouldn’t list overly cheap appliances before, and now it’s copying Pinduoduo.”
“Just now, I also saw a one-hundred-yuan television on Taobao; Taobao is learning its lesson, huh.”
“Shamelessness aside, I still support Taobao’s public welfare activity.”
“Taobao previously looked down on lower-tier users, offering no low-priced products, but now it’s directly preparing to launch a special discount section.”
At the same time.
Inside Junzi Group.
After Taobao announced the launch of its special discount section, many employees in the Pinduoduo department began to panic a bit.
Because they also clearly understood that to get a slice of the pie from Taobao, they first had to establish a firm foothold in the Lower-Tier Market.
Now, Pinduoduo hadn’t even warmed its seat, and Taobao was already joining in.
This was indeed very bad news for them.
It’s important to know.
Previously, Pinduoduo’s promotion in the Lower-Tier Market had always been relatively quiet, unnoticed by first and second-tier cities.
However, yesterday’s sudden trending topic, triggered by a user-uploaded video, prematurely pushed Pinduoduo into the spotlight.
Regarding the current situation.
The Pinduoduo department was somewhat at a loss for what to do.
Among everyone.
Only Wang Mo seemed as if nothing had happened, not taking Taobao’s plan to launch a special discount section to heart at all.
But in the face of Taobao’s obstruction.
He quickly issued an order.
Originally, he wasn’t in a hurry for Pinduoduo’s development, planning to take it slowly.
Since Taobao was moving against him so quickly, there was no need for him to hold back anymore.
Soon.
Three days later.
An extremely crucial update was pushed to all Pinduoduo users’ phones.
...
In a dormitory at a certain university in Modu.
The third roommate had just finished updating Pinduoduo and was about to see if there were any cheap goods on it.
But the very second he opened Pinduoduo.
A huge Red Envelope page appeared before him.
Looking at the Red Envelope that appeared in Pinduoduo, the third roommate was first startled, then clicked on it.
The next second.
A message appeared before him.
“Congratulations! You have successfully drawn a one-hundred-yuan cash Red Envelope today! You only need to invite new users to help, and you will have the chance to withdraw it directly to your account. (Note: One hundred yuan cash typically requires twenty new users to help.)”
Looking at the prompt message that appeared, the third roommate instinctively thought it must be fake.
How could a shopping app directly give away money, and not even a coupon, but actual cash?
However, after a moment’s thought.
The third roommate still jumped directly off his bed; he had nothing better to do anyway.
“Boss, help me download an app. This time you don’t need to buy anything, just download it.” The boss, who was playing a game, didn’t pay attention to the third roommate.
“Alright.”
The third roommate hurriedly ran to the side, picked up the boss’s phone, and prepared to get help for himself; he didn’t let anyone else in the dormitory off the hook either.
After the people in the dormitory had helped, the third roommate ran to other dormitories, ready to continue.
And what this Pinduoduo update launched was the Pinduoduo Cut-a-thon Red Envelope, which became incredibly popular in Wang Mo’s previous life.
However.
In this world, Wang Mo did not want this activity to become the root cause of Pinduoduo being criticized.
Therefore.
He changed various rules of the Cut-a-thon Red Envelope.
Firstly.
He definitely wanted all users to genuinely be able to successfully cut and earn money, rather than playing various gimmicks and deceptions like in his previous life.
To achieve this, it was necessary to reduce the amount of each Red Envelope.
The amount of each Cut-a-thon Red Envelope was significantly lowered, from eight hundred in his previous life to amounts ranging from ten to two hundred yuan.
All users who clicked into this page would receive a random cash withdrawal amount valued between ten and two hundred yuan, and of course, occasionally there would be critical hit rewards, allowing direct price reductions on certain high-priced items.
Although the amount of ten to two hundred yuan was not much, it still had enough appeal.