106: Chapter 106 Lei Jun: You can copy the plan, but you can't copy the soul!

After Wang Jianzhou finished announcing these plans, he stepped down very tactfully.

After Big Mouth Yu said a few more pleasantries, a countdown for the initial flash sale of the honor play 1 appeared on the big screen:

60 seconds!

58 seconds!

...

At the same time, at the JD.com headquarters in Yizhuang, Beijing.

Liu Qiangdong stood in front of the backend monitoring screen, watching the live broadcast of the honor play launch event.

After China Unicom finished announcing the plans, a smile finally broke out on Liu Qiangdong's face.

It's in the bag!

He wasn't happy for more than a few seconds before he started worrying about whether the company's servers could hold up... Of course, this had to do with another authorization letter he had in his hand.

Through his connection with Huaxin Investment, they could bundle the three major plans when selling the Huawei Mate 1 and honor play 1, and China Unicom would settle the corresponding subsidies on a monthly basis.

However, there was one thing: China Unicom required JD.com's delivery personnel to activate the devices on-site and perform real-name verification. But these were minor issues, and Liu Qiangdong had readily agreed to them at the time.

Just as Liu Qiangdong couldn't help but chuckle, the operations director beside him whispered a report:

"Mr. Liu, the reservation volume on our platform has already exceeded 1.2 million. We've done three rounds of server stress testing, and we should be able to handle the peak concurrent traffic!"

Liu Qiangdong didn't speak, just nodded silently.

In the time since receiving the investment, he had already built up the logistics process. Due to time constraints, they had only been able to rent some warehouses temporarily, and new warehouses were also under construction.

The Honor launch was also a test for them... a test of the success of this model.

"The first batch of goods arrived is still too small. When will the new stock arrive?" Liu Qiangdong asked, looking at the reservation report.

"The second batch of 400,000 units is currently in Warehouse No. 7, and the third batch is expected to land in Pudong next week."

He picked up the phone and called the person in charge of warehousing and distribution.

"Tell the guys, don't rest after you're done. I'll treat everyone to a late-night snack and give out bonuses. 500 yuan each!"

...

At 4 o'clock sharp, the honor play 1 officially went on sale.

Long queues had already formed at the offline China Unicom business halls!

The JD.com platform also welcomed its first wave of traffic. In just 15 minutes, the honor play 1 page views on the platform exceeded 2 million, and orders exceeded 100,000.

The backend monitoring system also issued its first warning, and the product details page occasionally started experiencing loading failures.

Liu Qiangdong immediately ordered the traffic entrances for some event pages to be closed, prioritizing the honor play 1...

...

Behind the scenes at the launch event.

Wang Jianzhou and Mr. Ren were sitting there drinking tea, while Big Mouth Yu was directing work nearby.

"Mr. Ren, the current sales volume of the honor play 1 has already exceeded the first-day sales of the Mate series," the sales director said with a smile.

Wang Jianzhou put down the teacup in his hand, looked up, and wanted to speak, but closed his mouth again.

This scene was taken in by Big Mouth Yu.

So he also walked over with a smile: "Mr. Wang, congratulations. This time, China Unicom has captured the largest share of traffic."

"Hmm." Wang Jianzhou's originally worried face immediately broke into a smile.

"According to the data sent from JD.com and the data we accessed from the China Unicom backend, 60% of current orders have chosen China Unicom's contract purchase plan, and most of them are for the Supreme Plan."

"Congratulations!" Mr. Ren raised his teacup and said the two words simply.

This time it was going to be a hit...

At 4:35, the cumulative sales of the honor play 1 exceeded 600,000.

Huawei Terminal: "The honor play 1 initial sale is a hit, with order volume far exceeding expectations. The cumulative order volume exceeded 600,000 in half an hour, and current stock is running low. CEO Yu has notified the foundry to increase orders. We will not engage in hunger marketing, so please feel free to purchase. Once the inventory is sold out, we will officially launch the pre-sale link. We guarantee shipment within 15 days, and for every day of delay, we will compensate the user with 50 yuan in cash (up to a maximum of 300 yuan). Customer first!"

This official Weibo post, released at the first opportunity, once again disrupted Dami Company's plans.

The red numbers on the screen stung his eyes.

"Borrowing" his 1999 plan, the honor play 1 sold 600,000 units in half an hour.

He shut down the computer directly. Because he used too much force, his fingers left shallow indentations on the computer, and the feeling of stuffiness in his chest surged up.

At this moment, Lei Jun felt as if someone had stolen his most cherished possession...

This wasn't just a simple case of a competitor's product selling well; it was the 1999 flagship cost-performance route, the online launch strategy, and the fan-operation plan that he had polished countless times in his heart, now being used by someone else, stepping to the same rhythm and achieving even better results.

The key was that he hadn't told anyone about it yet...

A huge sense of grievance made him angrily pound the table.

"Hmm, what's wrong?" Lin Bin quickly pushed open the office door and walked in.

Lei Jun turned around, his eyes hiding unwillingness and irritability: "This was supposed to be our path. 1999, online launch, piercing the market with configuration and price—every step was something I had thought about and written down; I was just about to implement the plan. Now they've taken it..."

Lin Bin was silent for a moment, feeling that Lei Jun had gone crazy because of this launch event. He hadn't revealed it to anyone today, so how could it be plagiarism? This was purely him overthinking.

But due to his position, he pulled up a chair and sat down: "I understand. But getting angry is useless; we need to speed up. We need to think about how Xiaomi should proceed next."

"By the way, Old Lei," Lin Bin looked at him: "It is said that Transsion will also launch domestically next year, and the pressure will be even greater then. The first generation Xiaomi must be launched as soon as possible; after all, once Taishan OS is truly established, our Android system will be stuck in our hands."

After saying this, he pointed his finger upwards again.

A system that is smoother and has more independent intellectual property rights will definitely be favored and vigorously promoted by the authorities.

Lei Jun stared at the prototype that had just finished design, his irritability slowly sinking away, turning into a calm, ruthless determination.

"Don't worry, I still have new plans. No matter how they got the plan, they only copied our 'form,' they can't copy our 'soul.' Cost-performance is just a weapon; fans are the true foundation. Since they snatched 1999, let's redefine it."

Seeing that Lei Jun had regained his fighting spirit, Lin Bin also let out a long sigh of relief.

...

In the evening, Xiaobai Unboxing's test video was uploaded once again.

He wasn't the one with the most followers in the tech section, but he was the most daring to speak and had the sharpest tongue.

"Friends, welcome to Xiaobai Unboxing. Today is another humorous and fun review. I am Ouyang Xiaobai. This episode is not sponsored; it's entirely self-funded, so please watch with peace of mind."

In front of the camera, an honor play 1 was just unpacked from its plastic seal! The rustling sound of the plastic protective film being torn off was exceptionally clear in the microphone.

The difference was that this time, he didn't throw those accessories into the trash can...

[Ouyang Xiaobai: Don't worry, how could I give up the ancestral tradition?]

"Let's look at the appearance first. The front has the same five-inch screen as the Mate. Although the screen resolution isn't top-tier, large-screen fans will be ecstatic about this size. The gap on the forehead and chin is slightly larger than the Mate's, but this phone only costs 1899 during the initial sale, and China Unicom has also provided a very suitable plan. Don't nitpick these details at this price!"

He flipped the phone over.

"The back cover and frame are the areas where the most severe cuts were made compared to the Mate. The honor play 1 uses polycarbonate, or in layman's terms, what everyone calls plastic. The advantage is that it's light, with the whole device weighing 135 grams. The disadvantage is that it really doesn't have the premium feel of the Mate's metal body when touched."