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182: Chapter 182 The Last Night...Distributor Gathering
The news quickly reached Mr. Adebayo's ears. I believe the arrogant Samsung certainly won't adapt to the Africa market.
Moreover, he had a new weapon in his hands.
The Transsion Power2 Pro continued to feature a large battery and multi-SIM functionality as its main selling points, only this time, it had been upgraded from the original Quad-SIM to eight SIM cards.
The expected retail price is 199 US dollars.
While he was testing it, Abdul, a major distributor in Lagos, contacted him on his own initiative.
"Mr. Adebayo, people from Samsung came to see me yesterday."
Mr. Adebayo put down the phone he was testing.
"What did they say?"
Abdul said: "They want me to switch to Samsung. As long as I abandon Transsion and set up Samsung counters, they will give me better policies, longer payment terms, and more support."
"The first batch of goods can even be delivered before payment..."
This was Samsung's biggest trump card against Transsion.
Delivery before payment. Almost no one could refuse that.
Transsion in Africa mainly relied on its self-operated channels; distributors were just a supplement.
Originally, they could have a sip of the soup, but as Transsion's market share grew larger and the number of self-operated stores increased, the distributors' days became increasingly difficult.
A large enterprise, famous worldwide, suddenly arrived here.
Then, it said to these distributors who were barely making a living: "My products are very similar to Transsion's, and the brand is even more famous."
"Most importantly, we can do payment before delivery..."
Without exception, some agents with only a few stores had already completely switched sides.
Abdul was also a bit hesitant at this moment; the terms were good, but he felt that the final result of Samsung's special operation wouldn't be much better.
He wanted to show his loyalty. After all, what seemed like a crisis could be the greatest opportunity. He might even be able to take advantage of the situation to swallow up some of the vacated market.
"What did you say?"
Seeing Mr. Adebayo not taking Samsung seriously, Abdul smiled.
He had bet correctly.
So he said decisively: "I refused directly. Since I successfully joined last year, I've gone from a small stall to 20 stores now."
"Mr. Adebayo has never treated me unfairly."
He hesitated for a moment: "But as for the others, I'm not sure."
Watching Abdul throw others under the bus, Mr. Adebayo smiled; he was a smart man.
It seems he has read his fair share of military classics!
...
That afternoon, Mr. Adebayo called a meeting with all the distributors.
People arrived very quickly.
Those from Lagos, Kano, and Abuja; dozens of people filled the conference room.
Mr. Adebayo stood at the very front, looking at these familiar faces without blaming them.
"I heard that people from Samsung have approached you, and the terms they offered are quite good."
No one spoke.
But everyone's expressions were different, looking exactly like the world-famous painting, The Last Supper.
Some who had already signed were even looking into the distance unnaturally, afraid that Mr. Adebayo would see them.
This scene of burying one's head in the sand actually made Mr. Adebayo laugh.
"Don't say anything. I know they have approached you."
He walked to Abdul's side and patted him lightly.
This immediately made the people around them widen their eyes and look at him.
There's a mole!
Although this couldn't be kept secret, a mole could significantly accelerate the timeline.
Today was indeed for settling accounts.
"Abdul has already told me what Samsung discussed with you; he told me everything. But he refused."
Mr. Adebayo looked at everyone. At this moment, the expressions on everyone's faces were different; some who were still hesitating were now a bit panicked.
"I don't know what you are thinking. You are all old agents, and we have never forced you to be the exclusive agent for one brand, so this is just a very relaxed exchange; feel free to speak your mind."
Hearing this, a distributor named Musa stood up:
"Mr. Adebayo, the terms Samsung gave are indeed better than yours."
Mr. Adebayo looked at him: "In what way?"
Musa said: "The payment term is extended from 30 days to 60 days. The rebate increased from 3 points to 8 points, and there is also advertising subsidy. As for your company's free charging project, they have also followed up, and they also give a certain fuel subsidy, and the revenue share is even lower."
Mr. Adebayo nodded; it was indeed more conscientious than theirs.
"Anything else?"
Musa shook his head: "That's all for now."
Mr. Adebayo smiled: "Musa, how many years have you been with Transsion?"
"I was in the first batch; the conditions weren't this good back then."
Mr. Adebayo nodded and flipped through the investigation report in his hand.
"In two years, your store went from one to five. Your employees went from two to twenty. Your house went from rented to owned."
He looked at Musa: "Did Samsung give you these?"
Some people nearby straightened their necks; they wanted to retort... but Mr. Adebayo had already guessed it in advance.
"I know you might say this is due to Musa's superior management skills and has nothing to do with Transsion. But please don't lie to yourselves. Because we have our own channels, and you are just ordinary merchants, you worry about risks. Everyone present—I dare not say 100%, but over 90% started from a single counter, and later changed the entire store to Transsion counters. Even the new stores opened later directly abandoned other agencies."
Musa lowered his head completely; his heart was also completely wavering.
Samsung's terms were indeed good, but could they really beat this giant?
"Samsung gives 60-day payment terms. Transsion gives 30 days. But have you calculated how many units Transsion can sell in a day versus how many Samsung can sell? They are indeed a big platform, but you have to look at the local acceptance of the brand. Transsion is now the world's third-largest manufacturer, and its popularity is no worse than theirs."
He took a transsion s2 Pro Max out of his pocket and opened the calculator.
"The Transsion Power2max has a purchase price of 100 USD and a gross profit of 50 USD. Samsung's equivalent configuration has a purchase price of 140 USD and sells for 200 USD. The profit is indeed a bit higher than ours."
He looked at everyone present: "But our Power2max supports Quad-SIM, and the daily sales are about 5 to 10 units. The upcoming Pro version will have 8 SIM cards, so the sales will certainly not be low. Samsung does not have our exclusive patent. Under the premise that multi-SIM is king, how many sales can they have, and what will the final income be... You calculate which one is more cost-effective?"
Musa was silent, and the others also quieted down, each calculating in their hearts.
Mr. Adebayo put down the phone:
"Samsung is the global number two, and their sales far exceed ours; that is correct. But Africa belongs to Transsion. No one can take it away; I have that confidence."
He looked at everyone: "Those who want to leave, I won't stop you. But if you leave, don't come back."
...
Mr. Adebayo's words indeed played an important role, but there were still many people who insisted that the bigger the storm, the more expensive the fish.
As an international brand, could Samsung not beat a copycat factory from China? This was simply an international joke; they chose to go down the path until the end.
Abandon Transsion, join Samsung!
After Mr. Adebayo finished the meeting, Samsung's rebates were raised again, and the retail prices and purchase prices were also lowered. They even launched new exclusive benefits...