260: Chapter 260 A New Choice for Rice
Meanwhile, the Weibo trending list had exploded.
#Transsion Auto starting from 309,800#
#Geely Auto points out Transsion doesn't know how to build cars#
It turned out that after Transsion Auto announced their range testing standards, a Geely executive publicly criticized Transsion.
The Geely executive claimed that they had no idea how to build cars, only knowing how to chase traffic trends and please their superiors, while also messing up the standards to sell their own parts and defraud subsidies.
Their intentions were extremely malicious...
The Geely executive once again called on users not to believe in this "pie in the sky," as Transsion was going against the grain of all other car companies and would not have a good ending.
If you're just after their low price or high standards now, you'll be in trouble once they go bankrupt.
The comment section was filled with various curses, but what was quite lively was that a relatively unfamiliar voice had appeared in the Transsion Auto comment section.
"Lei Jun, Transsion Auto is already out, when is Dami Auto coming out?"
"Lei Jun, stop making phones, that thing has no future, why not build cars? We've just graduated, and by the time you build them, we'll have the money to buy them."
"Lei Jun: I'm currently watching the press conference, don't @ me."
Lei Jun was indeed watching the press conference.
In his office in Kyoto, he sat alone on the sofa, with the large screen in front of him playing the replay of the Transsion press conference.
His expression was complicated when he saw Zhang Bin introducing the self-developed battery.
He had been very afraid, but seeing Zhang Bin announce the adoption of brand-new testing standards, he just shook his head slightly.
Transsion had the technical strength, but this bad habit of loving to show off was not a good thing; they would definitely pay the price for their actions.
Now the price had come.
Almost all car companies, whether through official accounts or engineer accounts, were unanimously criticizing Transsion's behavior, especially those that had already obtained new energy vehicle licenses.
Then he turned off the TV, picked up his phone, and sent a message to Lin Bin.
"Transsion Auto is stronger than we imagined."
Lin Bin replied in seconds: "Lei Jun, our Redmi..."
Lin Bin was very busy right now; the reputation of Redmi on the internet had exploded.
They had chosen low-end components back then, and now the boomerang had hit them.
"I know, let's have a meeting tomorrow."
...
That evening, Shen Fei held a celebration party at the Transsion headquarters.
Wang Mengyang had drunk too much and walked over to Shen Fei's side, his eyes red.
"Boss, we really did it."
Shen Fei also raised his glass to toast Wang Mengyang. Everyone thought Transsion Auto started as a joke, but only he knew that Transsion Auto was a very important project.
The integration of people, cars, and home.
The next step was smart home, but before that, he had to drive Lei Jun to the India market.
Zhang Bin also walked over excitedly: "Boss, the press conference is over, and now all the pressure is on me."
"You've worked hard. The end of the press conference is just the first step; delivery is the real beginning. We must ensure high-quality delivery."
"We absolutely cannot let our reputation be ruined because of some flawed cars."
Zhang Bin nodded.
"I know."
"We have already prepared a detailed plan, but Boss, let the brothers Enjoy themselves today."
Shen Fei nodded: "Alright, Enjoy today."
The employees at the scene were indeed happy today; every frontline employee of Transsion Auto received a 1,000 yuan red envelope, plus double salary for this month.
...
May 20th, Kyoto Dami Company.
Redmi had been released for over half a year, and sales had exceeded 15 million units.
For a new brand, this number was not bad.
But Lei Jun couldn't be happy.
Because its reputation had collapsed.
Around March, there started to be some negative buzz, but because production capacity was tight, most Mi Fans thought someone was smearing them...
But last month, a digital blogger with over 500,000 followers posted a long article.
Redmi: A phone I both love and hate.
The blogger's review was very detailed: When Redmi was released, I was in the first batch to get it, a Smartphone.
I thought at the time that Lei Jun was a conscientious entrepreneur.
After using it for 5 months, I take back that statement.
128MB of RAM; opening QQ leaves only 20MB, and opening wechat makes it freeze completely.
This is not a Smartphone; this is a Feature phone with a touchscreen added...
Other tests were also very detailed. Although the video and copy didn't mention Enjoy, everyone unconsciously compared it to it.
The final conclusion was that there was no need to force yourself to buy Redmi just to save those 30 yuan.
After all, the current Enjoy had officially announced a price adjustment to 679 yuan.
Many Redmi users poured into the comment section to complain.
"Me too, it became laggy as a dog after two months of use. Restoring factory settings works for two days, then it continues to lag."
"Don't even talk about QQ or wechat; even making a call is laggy. The dialing interface takes 5 seconds to appear..."
"Lei Jun said at the time: Let everyone use a Smartphone? What's the result? This is a Smartphone? This is a 'stupid phone'."
"Xiaomi's quality control is also not good. My Redmi screen developed white spots after three months of use."
"Lei Jun, doesn't your conscience hurt?"
Comments like these caused the rapidly rising sales of Redmi to drop significantly.
After Lei Jun finished watching this video, he stared at all the engineers present.
Lin Bin didn't know what to say; after all, it was his own idea to switch to 128MB of RAM...
Now there needed to be a scapegoat.
"Lei Jun, the problem users are reporting is mainly that the memory is too small."
128MB was passable last year, but it's not enough this year.
No matter how much MIUI is optimized, it cannot solve hardware problems."
Hong Feng said.
"How is the redmi note series preparation going?"
"Although the supply chain has recovered, it still hasn't reached the level before the Japan earthquake.
If we use 256MB of RAM and 1GB of storage, the cost will be at least 850 yuan.
Selling at 799 means losing money, and selling at 999 has no competitiveness."
"When is the Enjoy series launching?" Lin Bin asked.
"At the end of this month or next month. It has been confirmed that the K3V1 chip will be released, and there will be a high-end version with 512MB, and the price should remain the same."
The already tense atmosphere in the conference room went completely silent.
This configuration of the enjoy 2 will once again rub the 7 series on the ground, just like the first generation of Redmi.
"Lei Jun, should we take this loss?"
Lei Jun lay back in his chair and closed his eyes. Because a thief had disrupted all his plans, causing what should have been the light of domestic technology to have become...
Sigh, it is the time, and it is fate!
But he, Lei Jun, would not accept his fate; he would not lose in this venture.
"Let's pause! In the domestic market, we can't beat Huawei, nor can we beat Transsion.
They have supply chain advantages, brand advantages, and channel advantages. Redmi will forever only be able to eat leftovers in the domestic market."
"Then where do we go?"
Lin Bin gave another bitter smile. Transsion had already entered the Southeast Asia market, Africa market, and Europe market; there weren't many choices left for them.
"India!"
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