248: Chapter 248 Li Qinghua's Complaint
Samsung also has Canon Tokki evaporation machines, but only five.
Tokki almost went bankrupt, but fortunately, Samsung's orders saved them.
Samsung also attempted to acquire them, but just as they were preparing to act, Canon intercepted the deal. Fortunately, a long-term strategic partnership was reached, with orders prioritized for Samsung.
But just last month, they received more bad news: Canon seems to be in talks with international capital, and Tokki is one of the bargaining chips.
This will place immense pressure on Samsung's panel division.
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However, as the head of the mobile business, this had nothing to do with him; on the contrary, he could just sit back and watch the show.
"What is your yield rate?"
"92%."
"Really?" Li Qinghua clearly couldn't believe it.
Samsung Display's OLED Screen yield rate is roughly around 90%. Although a 92% yield rate is only two percentage points higher, considering Transsion has only been in production for a few months, this number is terrifying.
However, he also felt a bit suspicious—were the people in the display department just too incompetent?
"What about the costs?"
"Mr. Li, you're practically digging into our family register," Liu Fang smiled. "But I can give you the answer: our costs are 25% lower than Samsung's. Our external price is only 20% higher, and for large-scale procurement, it's only 10% higher."
Li Qinghua instantly stopped in his tracks and looked at her.
"10%, really?"
You have to understand, this year, because of the breakthrough in Transsion panels, their brother company couldn't meet their production capacity targets, so most of the orders were dumped into their hands.
Helping out was one thing, but the key was that they even raised the prices by 25% for them.
Consequently, under such pressure, he made this trip to China.
"Really?" Liu Fang pointed to the order quotation sheet. "We still have quite a lot of profit at this price."
"Our equipment depreciation, labor costs, and material supply chain are all slightly better than your company's, so our costs are much lower. Naturally, we can sell at a low price."
Li Qinghua nodded with satisfaction. Such significantly lower costs meant that Transsion could remain invincible.
Price? Their technology is better than Samsung's, so a slightly higher price is acceptable.
Most importantly, he doesn't have to deal with those people's nonsense.
Although the existence of Transsion panels would deal a fatal blow to Samsung, that was the panel company's problem. What did it have to do with his mobile business division?
"Ms. Liu, I won't beat around the bush."
Li Qinghua sat down in the conference room with Liu Fang. Before the tea had even arrived, he couldn't wait to speak.
"I came today to discuss procurement."
Liu Fang nodded. Both sides had already reached an intent contract, and Samsung had even wired the first deposit.
"I have felt your sincerity, but we still need to discuss the specific quantities and parameters."
"We want to purchase 5 million OLED Screens and 500 sets of sensors."
Liu Fang silently wrote down this number on the document beside her, but she didn't forget to twist the knife a little.
"Mr. Li, doesn't Samsung have its own screens and sensors?"
To this, Li Qinghua could only smile bitterly and helplessly.
"They do, but…"
He paused, as if hesitating whether to speak. He looked around to confirm there were no outsiders, then began his venting session.
"But Samsung Display doesn't treat us as one of their own."
Liu Fang didn't speak, waiting for him to continue.
"Samsung Display prioritizes Apple, then their own flagship models. As for mid-to-high-end models, we are even further down the list."
"Furthermore, the price they give us is even more expensive than what they give Apple. The quality is the same, yet the price is a tier apart. For the same screen, Apple uses higher-grade materials than we do."
"The brightness is lower, power consumption is higher, and the lifespan can't compare to theirs either. The key is that now, because of your company's impact, their OLED Screens aren't selling, and they are dumping them all into our hands. The point is, when you're asking for favors, you should at least have the right attitude."
By now, a plate of sunflower seeds had appeared in front of Liu Fang without her noticing.
There was a hint of bitterness in Li Qinghua's voice. Seeing the pile of sunflower seed shells that had appeared in front of Liu Fang, his miserable expression looked even more pathetic.
"Continue, I promise I won't leak it." Liu Fang glanced at him, then looked at the sunflower seeds in her hand and pushed the fruit plate in front of her forward two steps.
Li Qinghua waved his hand and continued his venting session.
"Those people are simply beasts! We are from the same company, but they treat us like outsiders."
"We want to use better screens, but they won't give them to us. We want to find other suppliers, but the group won't allow large-scale procurement."
He looked up at Liu Fang.
"Ms. Liu, you are the only company that has made the Samsung Display and sensor departments feel pressure."
"Your screen quality exceeds Samsung's; the cost is a bit higher, but the price is still cheaper than what we were paying. Your sensors have slightly lower pixels, but the sensor size is large, making them very suitable for low-light photography. Most importantly, the cost is very low."
"If we purchase your screens and sensors, we can drive down our costs while improving quality."
Liu Fang put down the sunflower seeds and nodded.
"Mr. Li, although the deposit has been wired, it is still a procedural violation, so I cannot make this decision on my own. I need to consult my boss."
Liu Fang pointed to the phone nearby.
"Understood. I'll wait for you."
Li Qinghua nodded. It was just a short wait; as long as he could achieve his goal, waiting for two hours was no problem.
Liu Fang walked out of the conference room and recounted today's situation. After hearing the narrative, Shen Fei laughed for a while.
As expected of Samsung; they are truly formidable when it comes to internal strife.
"Cooperate? Why wouldn't we cooperate? Give them whatever they want. Oh, and raise the price for them by 10%."
Liu Fang felt that this price was a bit high, so she reminded him slightly.
"Boss, won't a 10% increase be too much of a rip-off? They are asking for 20 million units."
"It's not ruthless." There was no intention of taking advantage of the situation in Shen Fei's tone. "Li Qinghua's goal is to use our order to put pressure on his brother company. We know their goal, so we just need to cooperate. As for the price hike, that's just the performance fee; he will understand."
Liu Fang nodded and prepared to head to the conference room. But Shen Fei added: "How did Samsung treat Chinese companies in the past? Choking them, raising prices, cutting off supplies. Now that it's their turn to beg us, we should collect a little bit of a patent fee."
"Understood." She returned to the conference room and put on a hesitant expression.
"Mr. Li, my boss originally didn't agree. After all, your company is capable of producing screens; if you were to reverse-engineer our products, this order would end up being a loss."
Li Qinghua's expression changed for a moment, but he quickly relaxed, after all, he heard the word "originally"...
"Ms. Liu, I am really fed up with them. Please, you must persuade him. I will thank you on behalf of the entire mobile department."
Both of them entered their acting roles, though Li Qinghua's acting was a bit clumsy. However, Liu Fang didn't say anything; after all, both sides knew each other's goals. Li Qinghua looked at Liu Fang again, as if to say: "Stop acting, just tell me the result quickly."
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