23: Chapter 23 The New Market: Tanzania!

"Old Zhang has raised her well; that girl is quite nice and has the air of a young lady from a good family. I believe if you take one look, you will surely..."

"Mom! Career comes first."

Before Zhang Ruyue could finish, Shen Fei left without looking back...

Just as he was on his way back, the system's notification sound rang out again.

[Warning: Malicious business practices from a competitor have escalated. Bird Mobile has partnered with three suppliers to plan a total supply cutoff for Transsion, including MediaTek. The crisis is expected to erupt within six months.]

Shen Fei's eyes turned cold.

[Remember this site's domain, Taiwan Novel Network. It's super easy to use and available anytime.]

As expected, General Manager Li Xiangdong would not let it go, but this time, he was no longer the helpless person he had been a month ago.

Since they wanted to play, then he would play properly. He dialed the number of the purchasing manager, Liu Fang.

"Liu Fang, notify all suppliers. We're having a meeting tomorrow to release our multi-million dollar order... I believe they will make the right choice."

After hanging up, he dialed his secretary, Li Song: "Uncle Li, have the protection department prepare the materials. I want to sue Bird Mobile for unfair competition."

"Mr. Shen, the evidence might not be sufficient..."

"The evidence will come." A hint of ruthlessness flashed in Shen Fei's words. "They cut off our supply chain, so we'll poach their talent. Tell the HR department to double the salaries for Bird Mobile's technical team, and offer them project equity if they come over... We just finished financing, so we have money."

"Understood!"

After hanging up, he prepared to look ahead again, as Nanshan Hospital gradually faded from his view, but the topic of the fiancée lingered in his mind.

Although home is a warm harbor, the business world... is a cold battlefield, and he always felt that this fiancée's background might not be that simple.

After all, the Shen family had seen glorious days in the past... A well-behaved girl matched his expectations for a partner, but the most important issue now was Transsion's expansion in Africa, so he would let that matter take its course.

...

Two months later, Dar es Salaam, Tanzania, National Conference Plaza.

At 2:00 PM, this super conference venue, which could accommodate over 10,000 people, was packed.

Unlike the press conference in Lagos, today's attendees included not only ordinary consumers but also channel representatives from over 20 African countries, and even communications ministers from several countries.

Backstage, Mr. Adebayo was adjusting his tie. He was thinner than he had been two months ago, but his eyes were more spirited, and he appeared much more composed.

A dark gray custom suit added to his appearance, and he wore the golden badge of Transsion's Africa region on his chest.

"Vice President Mr. Adebayo, the audience has finished entering." The assistant pushed the door open to report the work. "According to real-time viewership data, 17 television stations across Africa are broadcasting this live. The number of viewers is expected to exceed 3 million, with a population coverage rate of over 40%."

"Has the boss arrived?"

"He just arrived at the VIP lounge."

Mr. Adebayo took a deep breath and walked out of the dressing room.

...

On the other side, in a more luxuriously decorated meeting room, Shen Fei was conversing with a minister from Tanzania.

"Mr. Shen, you have brought truly good products to Africa." The minister, in his 50s, said sincerely in front of Shen Fei.

"Before, we could only use discarded phones from Europe and America; the signal was poor, and the battery life and camera quality were terrible. Now that we have Transsion, both my assistant and I are using it."

After speaking, he took out his phone to prove it to Shen Fei... Before he could continue, Shen Fei had already guessed his intention.

"This is what Transsion should do..." Shen Fei also transformed into a smiling tiger, but a hint of calculation flashed in his eyes. The reason this press conference had been delayed for so long was because certain countries had held things up.

Now they were putting on this act, which was simply ridiculous.

"We have plans to set up a dedicated assembly plant in Tanzania next year, creating at least 2,000 jobs. We are also preparing to source some simple components directly from the local area. Mr. Minister, you can plan this carefully; perhaps we can take this opportunity to cultivate the local electronics industry."

"Additionally, Transsion's Digital Inclusion Program will be piloted in Tanzania first. We estimate that for every mobile phone sold, we will donate 1 hour of talk time to schools in remote areas. Let them also experience the joy of technology."

Seeing that Transsion was so compliant, the minister's eyes lit up; he hadn't expected this young man to actually understand his plan.

"This is a great plan, and the Tanzanian government will fully support it. I just don't know what the annual output of this assembly plant will be, whether there are plans for expansion, and which supporting factories can..."

This probing made Shen Fei's eyes full of disdain, but he still cooperated and said: "Most components are fine, as long as they can pass our quality certification, we will prioritize purchasing them. To give back to Tanzanian users, we must reduce costs as much as possible; local procurement is the best choice. I believe we can definitely achieve deep cooperation and jointly cultivate related industries."

Some people really push their luck... but Tanzania is indeed a market that cannot be ignored.

But the industrial scale and equity structure here must be optimized again.

The meeting ended, and Shen Fei walked toward Mr. Adebayo: "Are you ready?"

"Ready." Mr. Adebayo nodded. "Boss, we are no longer that greenhorn. Relying on our own sales system, the pre-order volume for Power max has exceeded 100,000 units, with 50,000 coming from Nigeria and the remaining orders from other countries in Africa. I believe this press conference will be an instant hit."

Shen Fei was not surprised.

Although Power max was not equipped with a High-density battery, its battery was equally terrifying; a 2800mAh super-large battery, with a theoretical standby time of up to 22 days.

Four-SIM card standby, dark skin tone optimization algorithm, and a 1-megapixel lens; relying on previous publicity, this phone had already been hailed as the new generation of the "African miracle phone."

The total cost of Power max was 50 USD, and the expected retail price was 150 USD.

For the African market, this price point belonged to the mid-to-high-end model category.

But at the same price point, none could compete with it; it was simply the king of cost-effectiveness.

"Proceed according to the plan." Shen Fei patted his shoulder. "After tonight, Transsion will no longer be a single-region brand, but a new global brand."

"Understood!"

At 2:00 sharp, the press conference started on time. In the open-air plaza, a meticulously produced short film began to play: the sunrise over the African savannah, the hustle and bustle of city streets, the smiles of children in the slums... In the footage, everyone was holding a Transsion phone.

At the end of the short film, a line of text appeared.

"Transsion phones, the exclusive phones built for Africans, 2009, a brand-new series, TECNO Power max, charging the world."

Amidst the applause from the scene, Mr. Adebayo walked onto the stage. Compared to two months ago, his stage presence was more stable, and his English pronunciation was more standard.

"Good afternoon, Africa! Good afternoon, world!"

He opened with a greeting in both English and French, and the crowd immediately erupted in cheers because, due to historical reasons, French was more commonly used here.

Therefore, his primary language for the rest of the speech was French.

"Two months ago, we released the brand-new T1 and T80 series in Lagos." Mr. Adebayo smiled.

"As of now, the cumulative sales of both phones in Africa have exceeded 1.2 million units, accounting for over 20% of new mobile phone shipments in Africa. Those two phones allowed over a million people to use a good phone for the first time... But~"