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183: Chapter 183 Unexpected Situation, Supply Chain Crisis
The new benefit was that Samsung had also launched a top sales rebate policy.
As long as sales exceeded 20,000 units, they could receive a maximum 20% sales rebate policy, valid for one year.
This made the already excited distributors completely fired up; this wasn't just a rebate, it was clearly a God of Wealth.
Of course, Samsung's offer had traps; the contract could easily ruin them.
But the locals didn't understand the ins and outs... they were all rushing forward, howling with excitement.
Agents who had originally been firm about Transsion were now wavering.
After all, some of Transsion's flagship stores had opened directly across from them; choosing between an official flagship store and an authorized store, the answer was clear.
Looking at how they could make money just by taking Samsung's subsidies, while Transsion treated them almost like slaves.
Which one to choose?
The answer seemed already very clear.
...
At the same time, Mr. Adebayo also announced a new policy.
All distributors who completed their annual targets would be awarded an extra Mercedes-Benz at the end of the year.
There was no cap on the number; as long as they could complete the sales target, everyone would get one.
Some people did the math: a Mercedes-Benz was worth at least $30,000. Calculating based on earning $50,000 a year, it was equivalent to earning 60% more.
This seemed to show more sincerity than Samsung's side.
...
Two weeks later, at Samsung's Africa division, President Choi, who had just flown in, looked at the data with an ashen face.
"What are these losers doing? The sales are actually this low; products specifically designed for Africa can't outsell Transsion."
"Can't that big brand name beat Transsion?"
The market share had only increased by one percentage point, but in these past two weeks, Samsung had lost 30 million dollars.
After berating the person in charge, he picked up the phone and called headquarters.
"Chairman, Africa... seems harder to conquer than we imagined."
He then reported in detail to headquarters about Transsion's hooligan-like advertising, ground promotion teams, as well as the importance of application pre-installation, beauty features, and multi-SIM capabilities.
The core idea was simple: if we can't beat them, we might as well admit defeat and run.
The person on the other end thought for a long time: "Retreat first."
President Choi was stunned; he had expected Lee Kun-hee to curse him out, but he hadn't expected the other party to be so decisive.
"Retreat?"
"Retreat. Come back and study it again; the fact that they can sell so many phones in Africa is definitely not that simple. Fighting now is just throwing money away. We have money, but we aren't fools."
Lee Kun-hee was also very clear that there was no need to bet on this impulse.
If they continued to fight, the money lost could have been used to investigate Transsion thoroughly. Knowing yourself and knowing the enemy is the only way to defeat them better. There was no need to bet on a moment of anger.
...
Guangzhou, Transsion Building.
Mr. Adebayo's video call came through, with a smile of phased victory on his face.
"Mr. Shen, Samsung has retreated."
Shen Fei was looking at documents regarding the next layout for the African market.
It was also about the site selection for the fourth factory in Africa; currently, every country was fighting crazily for it.
Although Transsion's methods were a bit tough, stationing 500 to 1,000 security personnel in the factories, which was an unstable factor locally.
But the management was very standardized, wages were paid on time, and for regional development, it was definitely...
Moreover, wherever Transsion was, other Chinese businessmen would soon come to invest.
A Transsion factory was like a business card; after all, it was stable...
To snatch the factory, every region went crazy, from initially helping to level the ground to now offering direct tax exemptions; as long as they built a factory, they could get tax exemptions with no time limit.
Some places would even provide the corresponding security teams with professional equipment; it wasn't as simple as just issuing a certificate.
Shen Fei finally looked up after reading the preliminary report.
"Retreated?"
Mr. Adebayo saw his boss was done and nodded affirmatively.
"In the past week or two, their attacks have been fierce, but they were completely selling at a loss. They've lost at least $40 million during this period."
"They can't hold out for even this little bit? I feel the issue isn't that simple."
Mr. Adebayo also nodded affirmatively; according to the military books he had read, this should be the enemy feigning weakness.
After all, as a world-class mobile phone brand with a market value of trillions, how could Samsung run away after losing just this much?
"Mr. Shen, I feel they are just strategically retreating to adjust their team; the next step should be even fiercer. What should we do now?"
Shen Fei thought for a moment and didn't answer the question.
"I was just looking at the factory issues and discovered a problem."
"What problem?"
"The defense of our security team seems a bit outdated. It just so happens that I have an uncle who retired some outdated equipment and let me have it at a low price. It should arrive next month, so remember to go and receive the goods."
"As for development, we'll take things as they come; they don't pose any threat anyway. They can't beat us on products, and they definitely can't beat us at playing hardball. As for those distributors, let them fend for themselves."
Mr. Adebayo nodded.
Shen Fei looked at him again and said: "You are an old hand at Transsion and my absolute confidant. How you handle the African market is up to you."
Mr. Adebayo nodded excitedly again; a man will die for a friend who understands him! What kind of equipment could the security team get? This was truly curious.
...
After hanging up the phone, Mr. Adebayo became busy again; he had to go inspect the site for the fourth factory. But on March 11th, Japan.
At 2:46 PM, in the Miyagi Prefecture of Japan, in the waters 130km east of the peninsula, a 9.0 magnitude earthquake erupted. It also triggered a tsunami...
Shen Fei was in a meeting at the mobile phone project department when the door to the conference room was suddenly pushed open, and Liu Fang's secretary walked in anxiously.
"Mr. Shen, a major earthquake has erupted in Japan."
The conference room immediately became chaotic, and everyone looked at Li Nan in shock.
"How severe?"
"9.0 magnitude. The tsunami has already arrived; Sony's sensor factory is in Miyagi, right near the epicenter." Li Nan's tone was very urgent.
Although Japan often experienced earthquakes, and many Japanese people were used to them, a 9.0 magnitude earthquake was one of the top super-earthquakes in human history, a devastating natural disaster.
Simply put, this earthquake was enough to shake the entire Japanese archipelago and trigger a devastating tsunami... The related semiconductor industry would all fall into stagnation.
At this moment, Liu Fang also walked over in a panic.
"I just contacted the person in charge over there; the factory building is severely damaged, and the production lines have all stopped. The recovery time is at least three months."
Shen Fei didn't think and blurted out: "What about the people?"
"What people?"
"The employees. Do we have any employees stationed there?"
Liu Fang paused, then suddenly slapped her thigh and said stammeringly:
"I... I haven't asked yet."
The entire conference room became anxious. In this urgent moment, Li Nan suddenly said: "There shouldn't be. After all, Mr. Shen emphasized last month that we might be seen as a thorn in the side of the United States, so there's no need for any department to send employees abroad. Therefore, the marketing personnel in Japan and the United States have all found local companies to cooperate with..."
"As long as the people are fine, we can talk about the rest later."
Everyone in the conference room breathed a sigh of relief.
A major earthquake had erupted in Japan; this was a natural disaster. They couldn't change it, but fortunately, their own employees hadn't suffered any losses. They could just donate some paper cranes later. As for why they wouldn't donate supplies, after all, Japan hadn't done less of that kind of thing before...
Letting everyone calm down for a moment, Shen Fei spoke again: "Alright, let's resume the meeting..."
Huang Tianya's expression also changed: "Our inventory..."