283: Chapter 283 Mount Tai System: An Unknown Small System
"Mr. Lei, even without considering the price-performance ratio, half a month is too rushed..."
"It must be rushed! And at the same time, we must be daring."
There was a hint of tragic heroism in Lei Jun's tone.
"If we don't dare, we lose."
...
Under Lei Jun's full coordination and the team's overtime work, the redmi note India version was finally finalized within 15 days.
The configuration finally spared no expense—not just in words, but in truly not treating the people of India like leeks.
It offered 256MB and 1GB options.
The storage started at 8GB, with 16GB and 32GB options. The battery was 3200mAh, but fast charging was cut. The SoC was the same mtk6575 as the Transsion SpakePro.
The overall BOM cost was approximately 145 USD.
Lei Jun's pricing was 319 USD, and the overall configuration was slightly different from the original Xiaomi first-generation Youth Edition.
But the price was almost identical!
...
On September 10, 2012, Lei Jun held the launch event for the xiaomi note India version once again.
This time, he was still the one presenting. It wasn't that he didn't want to cultivate a local team, but because this battle could not be lost again.
The sales of the Transsion SpakePro were quite lackluster, but in these 20 days, sales had already exceeded 500,000 units.
The sales of the standard Spake version had also reached 4.5 million.
In contrast, although their own first-generation Redmi had sales of 8 million, after calculating everything, the profit per phone was negligible, aside from the new user subsidies provided by Reliance!
It was a case of losing money just to build a reputation!
In the low-end market, Xiaomi was being crushed on the ground by Honor in the domestic market and by Transsion in India. If they didn't do something,
then Xiaomi, and he, Lei Jun, would truly become a joke.
The location of the launch event was chosen at the Mumbai Convention and Exhibition Center, the same venue used by Transsion.
Lei Jun chose this deliberately; he wanted everyone to know that Xiaomi had arrived, not just the previous Redmi vanguard.
He was going to fight for real.
"Dear friends, Are you ok."
Lei Jun interacted with the audience at the scene in a very magical tone.
But this sentence immediately activated the musical genes of the Indian audience, and the scene presented a very magical effect.
Sitting offstage, besides media reporters, there were also some distributors, which was the result of the efforts of the Xiaomi ground promotion team during this period.
Besides this, Lei Jun had invited everyone that Mr. Adebayo could invite.
Moreover, he had invited Anthony and the CEOs of two other companies to personally stand in support.
"Today, Xiaomi India will release its first high-end mobile phone. The xiaomi note India version!"
The PPT on stage made a loud noise, and a huge Note Little Vajra appeared on the big screen.
The audience offstage whispered. xiaomi note, shouldn't it be redmi note?
Looking at the confused audience offstage, Lei Jun explained: "In the Indian market, we have decided to use our main brand, Xiaomi. Because Indian users deserve the best; Redmi is the entry-level series, while Xiaomi is our core brand. Moving forward, Dami Company will increase our investment in the Indian market, treating Indian users as our true gods. We will build whatever the users need. And we will persist with high quality and low prices."
"Wow! Our international status has definitely improved. Now, the two mobile phone brands from China have to survive by looking at our expressions."
"It seems we can apply to be a permanent member of the Security Council; we must kick out that annoying rabbit when the time comes."
"Exactly!"
"We won."
While they were discussing, a rendered video of the xiaomi note appeared on the screen.
The white body with rounded corners had a large 'Mi' logo on the back. The overall design was almost exactly the same as the Spake, as if it came out of the same mold.
This instantly made many in the audience show a look of disdain. Imitation is not a good behavior!
"Our xiaomi note India version is equipped with the mtk6575 high-speed chip, and the main screen is very powerful. At the same time, we provide everyone with 1GB of running memory and 32GB of large storage. Using it for 5 years is absolutely no problem!"
Corresponding comparison charts appeared on the big screen, with Transsion SpakePro on the left and Xiaomi on the right!
In terms of the chip, both were mtk6575; the two were the same.
In terms of memory, Xiaomi provided 1GB, while Transsion only had a maximum of 512MB. This is Xiaomi's first victory!
32GB storage versus 16GB, this is the second victory...
As for the most important screen, both had a resolution of 480, so Lei Jun specifically emphasized Xiaomi's tuning ability...
The audience offstage gradually became chaotic, with more and more discussions about the xiaomi note, and many people thought it seemed like a good product.
The voices of discussion about the product became more and more frequent.
The company knew that the battery was a weakness of MIUI, but he still had other products to fall back on.
"I just heard some fans discussing the battery. Actually, a large battery is useless. Based on the same chip, our big-screen Note, relying on its 3200mAh small battery, has almost the same battery life level as the competitor's 5000mAh battery."
Many Indians offstage showed expressions of disbelief.
After all, it wasn't half a year ago when they didn't understand anything about electronic products.
Now that they were online, they had some understanding of electronic product configurations.
The battery capacity of 3200, although it belonged to the category of large batteries, was definitely not huge, and it could not compare to Transsion.
But at this moment, Lei Jun on stage had turned back into that marketing master.
"Are you not believing my words? Then let's look at the big screen together."
A battery life test result instantly appeared on the screen.
The final score of the Transsion SpakePro in the Xiaomi heavy-duty battery life test model was 6 hours and 58 minutes.
The battery life score of the xiaomi note was 7 hours and 15 minutes.
The difference in battery life between the two sides was 17 minutes, and the xiaomi note with the small battery achieved the final victory.
"Is this result incredible? Do you think it violates the laws of physics?"
Lei Jun pressed the page-turning button, and these two sentences instantly appeared on the big screen.
Although many people couldn't see the text on it, they all subconsciously nodded, then showed an expression of 'I have low education, don't lie to me.'
"I can tell everyone that this battery life result is absolutely not faked. The answer to this miracle lies in our MIUI system."
The text on the big screen switched again: MIUI is faster, more fun, and saves more power...
This instantly tricked a round of applause.
"Our xiaomi note is equipped with MIUI India, specially optimized for India, supporting over a dozen local Indian languages. It has a built-in exclusive Indian app store, theme store, and cloud services. In contrast, our competitor SpakePro uses Taishan System, a product excluded by the international mainstream."
The people offstage didn't know what Taishan System was, and subconsciously thought it was a minor system...
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