506: Chapter 506 Blue Factory Reaps the Benefits of Transformation
"I agree to this matter. The share transfer agreement will be delivered to you this afternoon, and I also hope that Qualcomm can dispatch the corresponding engineers as soon as possible."
On the other end of the line, Meng Pu hung up the phone immediately; this is what a smart person does. He understands the big picture.
...
On June 1st, the Vivo X shot officially went on sale.
Although today is the first day of its release, the cumulative sales volume has already exceeded 150,000 units.
This allowed Vivo to see hope once again and increase its promotional efforts for the device.
The Vivo flagship store on Nanjing Road in Shanghai was already packed with fans who had been waiting for a long time.
Moreover, the demographic of the fans had expanded beyond the original star-chasing crowd; this time, there were even some middle-aged men, some young people, and even some users from the tech community.
"I came here for the three spokespeople, and since it's time to replace my phone anyway, I just came to show my support."
"I originally wanted to support my idol too, but I watched some reviews yesterday that said the Taishan System is exceptionally smooth and the chip doesn't overheat, so I'm quite looking forward to it."
"I didn't like the Taishan System originally, but the customized package system from Vivo might have some advantages."
While they were discussing this, a tech blogger in the front row said somewhat indignantly:
"Vivo spent so much on advertising this time, yet they aren't willing to send us any engineering units, forcing us to buy them offline. Just watch me teach them a lesson."
"Exactly, spending so much money on celebrities—it would be better to pass those savings on to the consumers!"
These people were all friends, so they knew their buddy's temper well and quickly held him back, "Think carefully. They've packed so much hardware into this; if you still use your usual tactics, be careful you don't end up in trouble..."
"Don't worry, I know where to draw the line. Although the Taishan 710 is very strong, it is still last year's chip. And they are selling it for over 3000; if this isn't an 'IQ tax,' what is it??"
"You tech bloggers talk about 'IQ tax' every single day, but you're just fickle opportunists. Who doesn't have a few offline products?"
This was said by an older man to these tech bloggers, his eyes filled with disdain.
"Xiaomi doesn't have any. And you users, I pity those manufacturers, sigh..."
The blogger retorted again.
Seeing the doors open, the passerby didn't want to bother with these idiots anymore.
For the sake of this sales drive, all the in-store sales staff had undergone specialized training, and the first thing they did upon seeing a customer was to demonstrate the smoothness of the Taishan System.
This was something Vivo had been most afraid to show before; they would now switch between dozens of apps right in front of the user without a single stutter.
This time, they even ran honor of kings in the background, and when they opened it again, it didn't kill the background process at all. No reloading needed!
"Sir, take a look. This is the unique background protection mechanism of the Taishan System, which is much better than Android and makes daily use extremely comfortable. We shouldn't just look at cost-performance; we should look at quality-performance."
After a brief introduction, the sales assistant handed the product to the user.
As soon as he touched it, the phone felt warm to the touch, and after opening honor of kings to experience it for a while, the temperature remained just warm.
"The performance of this Taishan 710 is quite good; I didn't experience any fluctuations during this match."
"We used an enhanced version of the 710, so the performance release is more stable. Moreover, the developer of honor of kings is PopCap Games, which is part of the same family as the Taishan System, so there is definitely targeted optimization here. The overall frame rate will be more stable. And I can reveal to you in advance that an ultra-high-definition game mode will be opened soon, and we will definitely be the first batch to launch it."
Hearing this, the user picked up the phone again, experienced it thoroughly, and found it was indeed quite good.
"Help me get one!" Just as the sales assistant was about to get up, he asked, "How much does this phone weigh?"
"149 grams. I can guarantee you that this is the best flagship phone at this weight this year, bar none! It is equipped with a large 3500mAh battery, while other models of the same weight only have batteries of 1000+ mAh. Plus, we have 22.5W super fast charging, so the battery life and user experience are excellent—the experience is absolutely different."
The sales assistant wasn't really boasting; after all, Transsion had also deeply participated in this phone, equipping it with various top-tier hardware.
After saying this, he felt it carefully again. The sales assistant didn't rush him, as asking these kinds of questions usually meant he wouldn't just be buying one.
At this moment, the customer picked up an old Vivo phone nearby and felt it carefully; the difference was indeed very obvious, whether it was the system animations or the game frame rate...
Finally, thinking about the X1 his wife was still using, he ultimately decided...
"Help me get two, one pink and one white."
"Very well, sir."
While paying, he sighed to the sales assistant: "I used to question my wife, saying that Vivo phones were all high-priced with low specs and would lag after half a year of use, but this time I want to give it a try."
The sales assistant just smiled and didn't dare to respond, as Vivo's reputation in the past was indeed poor.
"The system is indeed quite smooth, and photography is still your forte. The price of 3699 is worth it."
...
That evening, the internal sales figures for Vivo phones were released.
The cumulative sales across all channels exceeded 200,000, with a cumulative shipment volume of 150,000 units, and about 50,000 orders yet to be shipped.
Moreover, this time the proportion of offline store sales dropped to 60%, and online sales reached a certain percentage, an increase of 0.8 times compared to the previous generation.
This data represented that Vivo had finally shaken off the constraints of offline channel distributors and could now pivot to online.
This data brought a pleasant surprise to everyone.
...
In the Vivo conference room, both the radicals and the conservatives were ecstatic; the path of transformation had been so smooth, if they had known, they would have transformed earlier.
"Why is your publicity department so smug? Does this have anything to do with you?"
"Exactly, this is clearly the reputation built by the Taishan System and the Taishan Chip. User acceptance is even higher than we expected."
"It's not just sales," the marketing department added, "Our reputation is also exceptionally good now. Those tech bloggers who used to curse us every day for being an 'IQ test machine' have changed their rhetoric this time; although a bunch of them are still holding out, there are far fewer!"
"The reputation among users is even better; many users are already spontaneously participating in their 4-hour gaming tests online."
...
On the 5th day of sales, cumulative sales across all channels exceeded 300,000 units.
On the 10th day of sales, sales officially exceeded 400,000.
This achievement, in the 2014 domestic 3000-yuan price tier, was already a milestone, aside from those two monsters, Transsion and Huawei.
Vivo held another celebration meeting internally and placed an additional order for 1 million units.
At the same time, they decided to further increase the already accelerated pace of popularization. As fast as possible!
Vivo was selling like crazy, while over at Oppo...
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